{"id":3821,"date":"2018-10-29T08:00:11","date_gmt":"2018-10-29T15:00:11","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3821"},"modified":"2019-10-29T16:21:32","modified_gmt":"2019-10-29T23:21:32","slug":"should-you-be-building-a-personal-brand-or-a-business-brand","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/should-you-be-building-a-personal-brand-or-a-business-brand\/","title":{"rendered":"Should you be building a personal brand or a business brand?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/10\/business-brand.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3822\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/10\/business-brand.jpg\" alt=\"business branding\" width=\"600\" height=\"353\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/10\/business-brand.jpg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/10\/business-brand-300x177.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As a first-time e-commerce owner, one of the earliest things you will need to decide is whether you want to build a personal brand or a business brand. Although both avenues have their own lists of advantages and disadvantages, it is important to focus your attention on the one that can benefit your company the most. But what\u2019s the difference between the two?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, a personal brand is built around you and your personality. This usually means that you would brand your business with your own name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a business brand is built around the identity that you create for your business. This means that you can craft a unique name for your business that is entirely independent from your personal name. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/should-you-be-building-a-personal-brand-or-a-business-brand\/#What_are_the_advantages_of_creating_a_personal_brand\" >What are the advantages of creating a personal brand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/should-you-be-building-a-personal-brand-or-a-business-brand\/#What_are_the_disadvantages_of_creating_a_personal_brand\" >What are the disadvantages of creating a personal brand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/should-you-be-building-a-personal-brand-or-a-business-brand\/#What_are_the_advantages_of_business_branding\" >What are the advantages of business branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/should-you-be-building-a-personal-brand-or-a-business-brand\/#What_are_the_disadvantages_of_business_branding\" >What are the disadvantages of business branding?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_creating_a_personal_brand\"><\/span><b>What are the advantages of creating a personal brand?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personal brands are known for being more flexible. If down the road you want to focus your attention on a different product or service, you won\u2019t need to change the name of your company. Also, if you\u2019re a self-promoting, one-person industry such as an independent artist, author, motivational speaker or athletic coach, then developing a strong personal brand that is connected to your name would be the best route for you to go to get the word out. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_disadvantages_of_creating_a_personal_brand\"><\/span><b>What are the disadvantages of creating a personal brand? <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By using your personal name, rather than business branding, it can sometimes be harder for customers to know what you\u2019re all about. In order to combat this, you will need to create a strong tagline <\/span><span style=\"font-weight: 400;\">\u2014 a catchphrase or slogan \u2014 that you use in everything that you do (social media, advertising etc.). You can also write lots of blogging content that speak about your area of expertise. Needless to say, it can be incredibly hard to sell a personally-branded business down the road if you lose interest in running the company. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_business_branding\"><\/span><b>What are the advantages of business branding? <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best part about creating a business brand is that it forces you to think through your future plans for your business right from the get go. This is very beneficial as it allows you to start focusing on your target market and telling consumers what your business is going to be known for. Creating this vision allows you to position your business within your niche, build excitement and essentially make your business much easier to sell in the future. Think of this as an investment. Once you want to retire or your business venture ideas change, it\u2019s much easier to sell a business without your name attached to it. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_disadvantages_of_business_branding\"><\/span><b>What are the disadvantages of business branding?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest cons of business branding is the hours of hard work at the start. It\u2019s incredibly hard to create a name for your business when you are still trying to decide what your company fully offers. That\u2019s why it\u2019s important to make sure you have it figured out. After all, business brands aren\u2019t very flexible when it comes to change and if you decide that you want to change your course down the road chances are your business name will also need a revamp. <\/span><\/p>\n<p><strong>Which way did you go? Personal branding or business branding? Tell us in the comments section below. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a first-time e-commerce owner, one of the earliest things you will need to decide is whether you want to build a personal brand or a business brand. Although both avenues have their own lists of advantages and disadvantages, it is important to focus your attention on the one that can benefit your company the&#8230;<\/p>\n","protected":false},"author":269,"featured_media":3822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,866],"tags":[924,305,925,867],"class_list":["post-3821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-relationship-marketing","tag-business-branding","tag-marketing-strategies-2","tag-personal-brand","tag-relationship-marketing"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/10\/business-brand.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3821"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3822"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}