{"id":3907,"date":"2019-01-28T08:00:39","date_gmt":"2019-01-28T15:00:39","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3907"},"modified":"2019-10-29T15:38:28","modified_gmt":"2019-10-29T22:38:28","slug":"how-do-you-entice-customers-to-shop-at-your-online-store","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-do-you-entice-customers-to-shop-at-your-online-store\/","title":{"rendered":"How do you entice customers to shop at your online store?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/01\/web-development.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3908\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/01\/web-development.jpg\" alt=\"web development\" width=\"600\" height=\"346\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/01\/web-development.jpg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/01\/web-development-300x173.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Every person who visits your online store brings with them their own set of life experiences and points of view. That being said, people are usually more likely to buy things from a company that shares similar values as themselves; which is why building a website that has the ability to reflect the personas of your target market will allow you to identify with the audience. Subsequently, this form of customer loyalty has the ability to increase your overall revenue and encourage consumers to return when they are craving a positive online shopping experience. But, how do you entice these customers to shop at your e-commerce site in the first place?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-do-you-entice-customers-to-shop-at-your-online-store\/#Ensure_you_have_a_mobile_optimized_site\" >Ensure you have a mobile optimized site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-do-you-entice-customers-to-shop-at-your-online-store\/#Ensure_that_your_website_design_is_attractive\" >Ensure that your website design is attractive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-do-you-entice-customers-to-shop-at-your-online-store\/#Ensure_that_you_run_promotions\" >Ensure that you run promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-do-you-entice-customers-to-shop-at-your-online-store\/#Ensure_that_youve_looked_into_all_of_your_plugin_options\" >Ensure that you\u2019ve looked into all of your plugin options<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_you_have_a_mobile_optimized_site\"><\/span><b>Ensure you have a mobile optimized site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A huge percentage of online shoppers spend their extra time hunting for bargains on their mobile phones. If your e-commerce website is <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397?utm_source=Blog_January2019_WebDevelopmentPurchases\"><span style=\"font-weight: 400;\">mobile optimized<\/span><\/a><span style=\"font-weight: 400;\">, that means that your business page has the ability to re-format itself for other handheld devices. Whether it\u2019s providing larger navigation buttons, a re-configuration of your written content or images that are sized to appear clearly and concisely for a particular screen, mobile optimization makes the shopping experience more enriched for your customers. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_that_your_website_design_is_attractive\"><\/span><b>Ensure that your website design is attractive <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online designs are constantly evolving with the emergence of new web development trends. However, an attractive design, although sometimes costly to create, is an essential investment if you\u2019re trying to entice new customers. Hiring a <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_January2019_WebDevelopmentPurchases\"><span style=\"font-weight: 400;\">professional graphic designer<\/span><\/a><span style=\"font-weight: 400;\"> will allow you to create a beautiful online store, with high-quality integrations, eye-catching graphics and a website that is easily navigable from page-to-page. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_that_you_run_promotions\"><\/span><b>Ensure that you run promotions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers love saving money, so, whenever you get the opportunity, try to run some sort of promotion or short-term discount. You should work alongside a <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397?utm_source=Blog_January2019_WebDevelopmentPurchases\"><span style=\"font-weight: 400;\">web development team<\/span><\/a><span style=\"font-weight: 400;\"> that will update your homepage banners, adjust your product prices to cohere to your sale and even implement the discounts for your customers who qualify for the promotion or free shipping. Not only are you giving a special value to show appreciation to your new and returning customers, but you\u2019re also able to generate meaningful sales over a shorter period of time. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_that_youve_looked_into_all_of_your_plugin_options\"><\/span><b>Ensure that you\u2019ve looked into all of your plugin options<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Simplicity is the key to enticing customers to proceed to your check out phase. If your website has problems loading content or if it\u2019s missing valuable <\/span><a href=\"https:\/\/www.numinix.com\/plugins-c-381?utm_source=Blog_January2019_WebDevelopmentPurchases\"><span style=\"font-weight: 400;\">plugins<\/span><\/a><span style=\"font-weight: 400;\">, your customers may become too frustrated before they can even confirm their purchase. That\u2019s why it\u2019s important to make the process as easy and stress-free as you can when you\u2019re developing your webpage. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Install a straightforward <\/span><a href=\"https:\/\/www.numinix.com\/plugins-checkout-c-381_382?utm_source=Blog_January2019_WebDevelopmentPurchases\"><span style=\"font-weight: 400;\">checkout plugin<\/span><\/a><span style=\"font-weight: 400;\"> to allow your visitors an easy way to make their online purchases. While both a <\/span><a href=\"https:\/\/www.numinix.com\/plugins-shipping-c-381_389?utm_source=Blog_January2019_WebDevelopmentPurchases\"><span style=\"font-weight: 400;\">shipping<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.numinix.com\/plugins-taxes-order-totals-c-381_388?utm_source=Blog_January2019_WebDevelopmentPurchases\"><span style=\"font-weight: 400;\">tax plugin<\/span><\/a><span style=\"font-weight: 400;\"> will effortlessly calculate the total price and carrier costs so there are no last minute surprises. How about a web development plugin that actually allows the customer to input their <\/span><a href=\"https:\/\/www.numinix.com\/plugins-payment-c-381_390?utm_source=Blog_January2019_WebDevelopmentPurchases\"><span style=\"font-weight: 400;\">payment<\/span><\/a><span style=\"font-weight: 400;\"> information in order to process the order in the first place? There are a lot of elements to consider when you\u2019re configuring your website to entice people to buy! <\/span><\/p>\n<p><strong>What web development trends have you used to attract new customers? Tell us in the comments section below. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every person who visits your online store brings with them their own set of life experiences and points of view. That being said, people are usually more likely to buy things from a company that shares similar values as themselves; which is why building a website that has the ability to reflect the personas of&#8230;<\/p>\n","protected":false},"author":269,"featured_media":3908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[877,835,5,6,586],"tags":[959,957,580,950,9,958],"class_list":["post-3907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-business","category-plugins","category-usability","category-visual-design","category-web-development","tag-coding","tag-graphic-designer","tag-plugins","tag-visual-design","tag-web-design","tag-wed-development"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/01\/web-development.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3907"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3908"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}