<\/span>Only Link Relevant Pages Together<\/span><\/h2>\nBy relevant, I mean that they are targeting the same, or similar keywords. This will ensure your customers can quickly find only the information they need, and distributes the page rank between pages that are related by keyword phrase.\u00a0 Also make sure that every page links to at least one other page.<\/p>\n
<\/span>Pay Attention When Naming Your Links<\/span><\/h2>\nYou want to use text-based links whenever possible.\u00a0 You also want to use the absolute URL when inserting a link to your homepage or top-level pages.\u00a0 Make sure as well that you use keywords in the link text for every <\/strong>link you insert.<\/p>\n<\/span>Link From Your Site Map to Every Other Page<\/span><\/h2>\nSince the site map acts as a sort of index for you entire site, make sure you have a link to all of your other pages on the website.\u00a0 If your customer is looking for something quickly, this is one of the first pages they will visit.\u00a0 Also, it is one more way to help the search engines index all of the pages on your site more quickly.<\/p>\n
<\/span>Utilize “Bread Crumb” Link Navigation<\/span><\/h2>\nJust like Hansel and Gretel, you can help your visitors find their way back to “home” or some other relevant page by using a series of secondary links known as bread crumbs.\u00a0 Here is an example:\u00a0 sports memorabilia\/MLB \/St. Louis Cardinals\/T-shirts. <\/em>If your user is looking at T-shirts, they can easily make their way back to other Cardinals stuff, other baseball teams, or other sports items.\u00a0 Again, anything that helps users and crawlers maneuver through your website with more speed and ease, is something valuable for you.<\/p>\nClearly there is more to internal linking than meets the eye.\u00a0 So the next time you are building, or re-building your website, remember these keys and you will build a site that users love to visit, and the search engines rank among the best.<\/p>\n