{"id":3955,"date":"2019-03-18T08:00:24","date_gmt":"2019-03-18T15:00:24","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3955"},"modified":"2019-10-29T15:12:37","modified_gmt":"2019-10-29T22:12:37","slug":"these-3-e-commerce-strategies-that-can-help-you-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/these-3-e-commerce-strategies-that-can-help-you-grow-your-business\/","title":{"rendered":"These 3 e-commerce strategies that can help you grow your business"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/02\/e-commerce-business-strategies.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3956\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/02\/e-commerce-business-strategies.jpeg\" alt=\"e-commerce business strategies \" width=\"600\" height=\"401\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/02\/e-commerce-business-strategies.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/02\/e-commerce-business-strategies-300x201.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Operating an e-commerce business comes with its own set of triumphs and challenges. While building a brand can often be a difficult, costly feat, once established they can quickly become effortless endeavors. Needless to say, part of the difficulties within the operation is learning about which tactics and techniques establish your businesses&#8217; longevity. So, here are three powerful e-commerce business strategies that you can use to effectively increase your online sales. <\/span><\/p>\n<h3><b>Utilize customer interests <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Online shoppers have a wide range of needs, interests and desires that they rely on the internet to get ahold of. So, if you want to appeal to your target market, it\u2019s important to first understand the demographics of your audience <\/span><span style=\"font-weight: 400;\">\u2014 age range, gender (if applicable), location etc. Once you collect this valuable data, you\u2019re then able to use it to create a <\/span><a href=\"https:\/\/www.numinix.com\/design-web-design-c-320_394?utm_source=Blog_March2019_ECommerceBusinessStrategies\"><span style=\"font-weight: 400;\">web design<\/span><\/a><span style=\"font-weight: 400;\"> that draws in your audience. The images you use should embellish your products or services, the navigation of the screen should be fluid and easy-to-use, your <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-template-modifications-c-179_250_373_162\/automatic-image-optimization-dl-1171?utm_source=Blog_March2019_ECommerceBusinessStrategies\"><span style=\"font-weight: 400;\">website should be optimized<\/span><\/a><span style=\"font-weight: 400;\"> to be seen on various devices and screen sizes and your brand slogan, copy and product descriptions should work to closely align with the values of your potential customers. By utilizing your customer\u2019s interests, you can improve your site\u2019s search ranking and entice people to become regular, buying customers.<\/span><\/p>\n<h3><b>Work on increasing the value of your average orders <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s crucial to <\/span><a href=\"https:\/\/www.numinix.com\/installs-upgrades-c-393?utm_source=Blog_March2019_ECommerceBusinessStrategies\"><span style=\"font-weight: 400;\">upgrade your webpage<\/span><\/a><span style=\"font-weight: 400;\"> to entice shoppers to buy at some point, it\u2019s also important to focus on e-commerce business strategies that can make you money at a quicker rate. That\u2019s why you should do everything you can to increase your average order value (AOV). There are several ways that you can boost your AOV and increase the probability of repeated business.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Offer free shipping on orders above a certain price<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provide special discounts for purchases on multiples of the same items<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Supply exclusive coupons for their next purchase with a specific dollar amount to spend and a shortened time frame to take advantage of the discount. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cross-sell relevant products<\/span><\/li>\n<\/ul>\n<h3><b>Reduce shopping cart abandonment <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not unheard of for shoppers to browse a website, add a bunch of products that they\u2019re interested in purchasing and leave the site never to return again. That\u2019s why installing a plugin to <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-marketing-c-179_250_373_161\/automatic-recover-cart-sales-dl-1157?utm_source=Blog_March2019_ECommerceBusinessStrategies\"><span style=\"font-weight: 400;\">prevent shopping cart abandonment<\/span><\/a><span style=\"font-weight: 400;\"> should be a crucial part of your list of e-commerce business strategies. Although we aren\u2019t certain of why desertion occurs, extra shipping costs, account creation and complicated <\/span><a href=\"https:\/\/www.numinix.com\/plugins-checkout-c-381_382?utm_source=Blog_March2019_ECommerceBusinessStrategies\"><span style=\"font-weight: 400;\">checkout processes<\/span><\/a><span style=\"font-weight: 400;\"> are three of the prime reasons why many shoppers choose to take their shopping experiences elsewhere. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_March2019_ECommerceBusinessStrategies\"><span style=\"font-weight: 400;\">experienced web development team<\/span><\/a><span style=\"font-weight: 400;\"> will be able to examine your site\u2019s bounce rate and establish where customers are leaving your site. From there, they will be able to recommend a shopping cart abandonment plugin, a new checkout system or may even be able to speed up the experience for shoppers so that they will be more inclined to follow through with future purchases. <\/span><\/p>\n<p><strong>Which one of our e-commerce business strategies will you be looking into to help grow your business? Tell us in the comments section below. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operating an e-commerce business comes with its own set of triumphs and challenges. While building a brand can often be a difficult, costly feat, once established they can quickly become effortless endeavors. Needless to say, part of the difficulties within the operation is learning about which tactics and techniques establish your businesses&#8217; longevity. So, here&#8230;<\/p>\n","protected":false},"author":269,"featured_media":3956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[586],"tags":[968,969,451,9,589,970],"class_list":["post-3955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","tag-e-commerce-business-strategies","tag-plugin-upgrades","tag-shopping-cart-abandonment","tag-web-design","tag-web-development-2","tag-website-upgrades"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/02\/e-commerce-business-strategies.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3955"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3956"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}