{"id":3996,"date":"2019-04-22T08:00:12","date_gmt":"2019-04-22T15:00:12","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3996"},"modified":"2019-10-24T16:11:48","modified_gmt":"2019-10-24T23:11:48","slug":"how-can-you-redesign-your-website-to-increase-traffic","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-can-you-redesign-your-website-to-increase-traffic\/","title":{"rendered":"How can you redesign your website to increase traffic?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/03\/web-design-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3997\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/03\/web-design-1.jpeg\" alt=\"web design \" width=\"600\" height=\"349\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/03\/web-design-1.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/03\/web-design-1-300x175.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of things that you need to consider when you\u2019re thinking of revamping your web design, especially if your top goal is to increase your website traffic. In terms of e-commerce, it\u2019s incredibly important to keep up with the pace of the industry. That means in order to compete in the digital world, your business needs to have some dazzling features to help it stand out for your competitors. So, if the simplest tweaks are not proving to be effective, perhaps these redesign tips will help you bring in some new customers. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-can-you-redesign-your-website-to-increase-traffic\/#Have_clear_goals_laid_out\" >Have clear goals laid out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-can-you-redesign-your-website-to-increase-traffic\/#Optimize_your_website_content\" >Optimize your website content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-can-you-redesign-your-website-to-increase-traffic\/#Use_search_engine_friendly_permalinks\" >Use search engine friendly permalinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-can-you-redesign-your-website-to-increase-traffic\/#Ensure_mobile_compatibility\" >Ensure mobile compatibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-can-you-redesign-your-website-to-increase-traffic\/#Check_your_page_score\" >Check your page score<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Have_clear_goals_laid_out\"><\/span><b>Have clear goals laid out<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While increasing the traffic coming to your website is probably your most focused goal, every successful redesign goes hand-in-hand with carefully thought-out planning. Do you need some <\/span><a href=\"https:\/\/www.numinix.com\/design-graphic-design-c-320_395?utm_source=Blog_April2019_TrafficRedesign\"><span style=\"font-weight: 400;\">high-resolution graphics<\/span><\/a><span style=\"font-weight: 400;\">? Is your <\/span><a href=\"https:\/\/www.numinix.com\/design-graphic-design-c-320_395?utm_source=Blog_April2019_TrafficRedesign\"><span style=\"font-weight: 400;\">logo<\/span><\/a><span style=\"font-weight: 400;\"> boring and outdated? Maybe your layout needs a jumpstart to spark a new reputation amongst your brand? These are all questions to consider before <\/span><a href=\"https:\/\/numinix.atlassian.net\/servicedesk\/customer\/portal\/2\/user\/login?destination=portal%2F2&amp;utm_source=Blog_April2019_TrafficRedesign\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">speaking with a professional web design team<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_your_website_content\"><\/span><b>Optimize your website content <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Web optimization should be an essential element considered in every business plan. After all, the most successful websites don\u2019t just sell products, they also educate their visitors. Putting a blog on your business page is one way to boost your natural SEO optimization because it draws attention from search engines when someone is seeking the same keywords as displayed in your content. So, if you\u2019re wanting to open up your website to traffic, sprinkle industry keywords and links while also ensuring that your page includes <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397?utm_source=Blog_April2019_TrafficRedesign\"><span style=\"font-weight: 400;\">slide shares, short videos and insightful photos<\/span><\/a><span style=\"font-weight: 400;\">. The goal is to make your content optimized across any platform so that your businesses website is easy to find and even easier to use. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_search_engine_friendly_permalinks\"><\/span><b>Use search engine friendly permalinks <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your permalink structure is important if you\u2019re transitioning to a redesigned website. So, don\u2019t attempt to change the structure unless you\u2019re knowledgeable of it. This is because improper permalink structure can cause confusion within search engines, messing around with your website\u2019s organic ranking. If you\u2019re outsourcing your redesign to a web development company, ask them if they can also handle this transition for you as well. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_mobile_compatibility\"><\/span><b>Ensure mobile compatibility <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">More people than ever before are using their smartphones to do online shopping, so you need to make sure that you\u2019ve properly invested in your web design to make it mobile-friendly. The key to having a <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=optimization&amp;utm_source=Blog_April2019_TrafficRedesign\"><span style=\"font-weight: 400;\">responsive design<\/span><\/a><span style=\"font-weight: 400;\"> is powering your website to fit onto the size of any screen. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_your_page_score\"><\/span><b>Check your page score<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you carry out a website redesign, you\u2019re given the opportunity to boost your traffic by increasing your site\u2019s performance. After all, if your site is able to run faster customers won\u2019t become as impatient waiting for their payment to process. That\u2019s why you should run your website\u2019s URL through a <\/span><a href=\"https:\/\/gtmetrix.com\/?utm_source=Blog_April2019_TrafficRedesign\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free tool<\/span><\/a><span style=\"font-weight: 400;\"> that will score your page based on performance and load times. With the information you\u2019re given, your design team will be able to redirect their focus in order to improve your page score. <\/span><\/p>\n<p><strong>Are there any other ways you can increase web traffic during your redesign? Drop us a comment below to start a discussion. <\/strong><\/p>\n<p>Alex Wilks is the <a href=\"https:\/\/trek.marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media &amp; Content Creator for Trek Marketing.<\/a> Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are plenty of things that you need to consider when you\u2019re thinking of revamping your web design, especially if your top goal is to increase your website traffic. In terms of e-commerce, it\u2019s incredibly important to keep up with the pace of the industry. That means in order to compete in the digital world,&#8230;<\/p>\n","protected":false},"author":269,"featured_media":3997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[818,558,29,6,586],"tags":[981,982,34,9,589,967],"class_list":["post-3996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-platforms","category-mobile-responsive","category-search-engine-optimization","category-visual-design","category-web-development","tag-e-commerce-platform","tag-mobile-compatibility","tag-seo","tag-web-design","tag-web-development-2","tag-web-optimization"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/03\/web-design-1.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3996"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3997"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}