{"id":4021,"date":"2019-05-13T08:00:32","date_gmt":"2019-05-13T15:00:32","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4021"},"modified":"2019-10-24T16:03:49","modified_gmt":"2019-10-24T23:03:49","slug":"how-do-you-entice-seasonal-customers-to-become-year-round-customers","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-do-you-entice-seasonal-customers-to-become-year-round-customers\/","title":{"rendered":"How do you entice seasonal customers to become year-round customers?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/seasonal-shoppers.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4022\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/seasonal-shoppers.jpeg\" alt=\"seasonal shoppers \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/seasonal-shoppers.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/seasonal-shoppers-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The influx of shoppers around the holiday season has the power to do wonders for the everyday e-commerce business owner. Not only does your website have the potential to receive a rush of new traffic, but the chances are that many customers are in such a state of panic to get their holiday shopping completed, that the probability of them carrying out purchases is much higher than any other point throughout the year. While this is good news in terms of conversion rates, that doesn\u2019t mean that this annual boost of sales is here to stay. In fact, you might not want to get used to the upsurge of holiday profits unless you\u2019re prepared to put the work in. Below are a few strategies that you could use to turn your seasonal shoppers into customers that make year-round purchases. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-do-you-entice-seasonal-customers-to-become-year-round-customers\/#The_power_of_emails\" >The power of emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-do-you-entice-seasonal-customers-to-become-year-round-customers\/#Invest_in_your_websites_design\" >Invest in your website\u2019s design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-do-you-entice-seasonal-customers-to-become-year-round-customers\/#Retarget_past_customers\" >Retarget past customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-do-you-entice-seasonal-customers-to-become-year-round-customers\/#Invest_in_your_websites_development\" >Invest in your website\u2019s development<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_power_of_emails\"><\/span><b>The power of emails <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing is probably the fastest and easiest way to retarget seasonal shoppers. It\u2019s innovative and relatively simple as long as you\u2019re timely with carrying out your scheduled campaigns. The best part is that if you don\u2019t possess a current subscription list to an email marketing program like Mailchimp, there\u2019s a <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-marketing-c-179_250_373_161\/automatic-recover-cart-sales-dl-1157?utm_source=Blog_May2019_SeasonalYear-RoundShoppers\"><span style=\"font-weight: 400;\">plugin that you can install<\/span><\/a><span style=\"font-weight: 400;\"> that can store all of your past customer\u2019s emails based on their purchases while also adding them to a subscription list automatically. This means that even after they\u2019ve received their order, you\u2019re able to keep in touch with them to let me know about relevant business news <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> this could include upcoming promotions, industry developments and even new inventory. The best part is that email marketing is a more subtle way of reaching out to past customers, giving them the choice to open and read their email at their own convenience, while also reasserting your position as an industry leader. Plus, it\u2019s a really invigorating way to keep past customers interested in your brand! \u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Invest_in_your_websites_design\"><\/span><b>Invest in your website\u2019s design <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most important features of your online website are <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_May2019_SeasonalYear-RoundShoppers\"><span style=\"font-weight: 400;\">visual design<\/span><\/a><span style=\"font-weight: 400;\">. After all, customers won\u2019t be enticed to scroll through or click onto anything if the graphics and headings lead them to believe that your business is unprofessional. That\u2019s why it\u2019s important to take extra time to invest in your web design during your companies off-months. Whether it\u2019s a <\/span><a href=\"https:\/\/www.numinix.com\/design-website-templates-c-320_396?utm_source=Blog_May2019_SeasonalYear-RoundShoppers\"><span style=\"font-weight: 400;\">full, constructive revamp<\/span><\/a><span style=\"font-weight: 400;\"> of the entire homepage or a <\/span><a href=\"https:\/\/www.numinix.com\/design-graphic-design-c-320_395?utm_source=Blog_May2019_SeasonalYear-RoundShoppers\"><span style=\"font-weight: 400;\">simple modernization to the current logo<\/span><\/a><span style=\"font-weight: 400;\">, revising the look of your business has the power to attract potential buyers through a refreshing use of colour formations. \u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retarget_past_customers\"><\/span><b>Retarget past customers <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes the first step to turn seasonal shoppers into year-round shoppers is to retarget the people who have already made a successful purchase. It\u2019s quite possible that in the months since Christmas they\u2019ve forgotten about the unique items that they purchased to gift out to their loved ones. It\u2019s also very common for shoppers to stumble across an advertisement on their social accounts, make a purchase and never carry out another acquisition with that company again. The important thing is to separate yourself from your competition. Customers obviously made purchases because they are interested in the products, so, taking the time to reach out in a subtle way may encourage them to check out some of your latest stock. Even if the items that they purchased weren\u2019t specifically for them, there\u2019s always upcoming birthdays, bridals showers and other milestone events throughout the year that they may need to find gifts for. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Invest_in_your_websites_development\"><\/span><b>Invest in your website\u2019s development <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many ways that you can upgrade your e-commerce platform to better meet the needs of your shoppers. For starters, get yourself a <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397\/zen-cart-ssl-certificate-setup-sv-911?utm_source=Blog_May2019_SeasonalYear-RoundShoppers\"><span style=\"font-weight: 400;\">Secure Sockets Layer (SSL)<\/span><\/a><span style=\"font-weight: 400;\">. This development reassures customers that their web browser is secured through encryption and that their private information is secure. Never underestimate the power of trust when the time comes to turning seasonal shoppers into year-round shoppers. Next, it\u2019s time to do a little re-working with your content. Search Engine Optimization (<\/span><a href=\"https:\/\/www.numinix.com\/plugins-seo-c-381_386?utm_source=Blog_May2019_SeasonalYear-RoundShoppers\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">) allows you to utilize industry-relevant key terms within your web content in order to organically appear higher on various search engine rankings. Chances are that if a customer managed to find your website before, it\u2019s because they were drawn to some key terms and upon searching, clicked through to your site. So, why not utilize this strategy to retarget them? Lastly, there are many <\/span><a href=\"https:\/\/www.numinix.com\/plugins-c-381?utm_source=Blog_May2019_SeasonalYear-RoundShoppers\"><span style=\"font-weight: 400;\">plugins<\/span><\/a><span style=\"font-weight: 400;\"> that you can install that offer enticing advantages to shoppers. For example, something as simple as an <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-marketing-c-179_250_373_161\/automatic-recover-cart-sales-dl-1157?utm_source=Blog_May2019_SeasonalYear-RoundShoppers\"><span style=\"font-weight: 400;\">automatic recover cart plugin<\/span><\/a><span style=\"font-weight: 400;\"> gives you the chance to follow up with a customer about something that is still sitting in their online shopping cart. After all, it\u2019s possible that they just forgot and are still interested in this item. <\/span><\/p>\n<p><strong>How do you entice seasonal shoppers to become regular shoppers? Tell us in the comments section below. <\/strong><\/p>\n<p>Alex Wilks is the <a href=\"https:\/\/trek.marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media &amp; Content Creator for Trek Marketing.<\/a> Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The influx of shoppers around the holiday season has the power to do wonders for the everyday e-commerce business owner. Not only does your website have the potential to receive a rush of new traffic, but the chances are that many customers are in such a state of panic to get their holiday shopping completed,&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[877,818,559,835,29,6,586],"tags":[990,981,399,987,988,989,950,274,933],"class_list":["post-4021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-business","category-e-commerce-platforms","category-holiday-season-2","category-plugins","category-search-engine-optimization","category-visual-design","category-web-development","tag-e-commerce-business-owner","tag-e-commerce-platform","tag-email-marketing","tag-mailchimp","tag-plugin-development","tag-seasonal-shoppers","tag-visual-design","tag-website-design","tag-website-development"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/seasonal-shoppers.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4021"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4022"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}