{"id":4026,"date":"2019-05-20T08:00:47","date_gmt":"2019-05-20T15:00:47","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4026"},"modified":"2019-10-24T16:00:09","modified_gmt":"2019-10-24T23:00:09","slug":"how-can-your-company-stay-on-top-of-the-e-commerce-game","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-can-your-company-stay-on-top-of-the-e-commerce-game\/","title":{"rendered":"How can your company stay on top of the e-commerce game?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/investing-in-e-commerce.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4027\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/investing-in-e-commerce.jpeg\" alt=\"investing in e-commerce \" width=\"600\" height=\"401\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/investing-in-e-commerce.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/investing-in-e-commerce-300x201.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Investing in e-commerce is a strategic move if you\u2019re a business owner hoping to stand out from your industry competition. After all, the online world is constantly evolving and with new, innovative technology and tactics, it\u2019s important to stay on top of the changes. While you probably already know that enticing <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_May2019_ECommerceHacks\"><span style=\"font-weight: 400;\">web designs<\/span><\/a><span style=\"font-weight: 400;\"> are a good way to draw in customers, you may not know about these other approaches that keep your consumers coming back for more. <\/span><\/p>\n<h3><b>Offer an assortment of delivery options <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is nothing that an online shopper wants more than speed and flexibility when it comes to delivery. So, that\u2019s why you\u2019ve got to strive to be like the big names and ensure that your orders are shipped to your customers as promptly as possible. We\u2019re living in a fast-paced world and if you\u2019re not able to get your orders out quick enough, the chances are that people will go elsewhere to make their purchases. That being said, these are some <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/329184?utm_source=Blog_May2019_ECommerceHacks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">delivery statistics<\/span><\/a><span style=\"font-weight: 400;\"> that you need to consider:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">50% of online have tried ship-to-store <\/span><\/li>\n<li><span style=\"font-weight: 400;\">41% of online shoppers have ordered a same-day delivery product<\/span><\/li>\n<li><span style=\"font-weight: 400;\">23% of online orders offer a two-day shipping method<\/span><\/li>\n<li><span style=\"font-weight: 400;\">45% of consumers seek convenient pickup locations<\/span><\/li>\n<li><span style=\"font-weight: 400;\">63% of online shoppers select their products based on delivery speed<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since consumers today have nothing but choice, the above statistics are incredibly important if you\u2019re to compete in the world of e-commerce. So, how can you strive to improve your delivery options?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Offer your customers multiple speed and price options<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Offer your customers multiple courier options<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ship to multiple addresses in one order<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ship to alternative locations with extended pick-up hours<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Offer gift ordering options like gift notes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Offer ship-to-store and other local pick-up options <\/span><\/li>\n<\/ul>\n<h3><b>Online shopping should be a vibrant experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Part of <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_May2019_ECommerceHacks\"><span style=\"font-weight: 400;\">investing in e-commerce<\/span><\/a><span style=\"font-weight: 400;\"> is touching on every aspect of your website and transforming it to better serve its consumers. This means that if you want customers to carry through with purchases, your website navigation needs to be simple and aesthetically driven through the use of colourful text and dramatic imagery. After all, giving your company a voice is important if you want to establish your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the first thing you want to do before committing to a particular e-commerce investment is to ask yourself the following questions: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">How is your product copy? Is the description vibrant and concise? Does it tell the customer everything they want to know about the product? <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Is there a variety of photos of each product? Has every possible angle been considered? How good is the image quality? <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Did you include a video? Does it help the consumer to desire the product? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Investing in e-commerce betters the shopping experience for the consumer and it helps you to gain some traction within your industry niche. In the end, the e-commerce game comes down to the survival of the fittest and the fittest competitors are always the ones who\u2019re spending time and money building up their brand. <\/span><\/p>\n<p><strong>Do you know any other methods that business owners can use in terms of development and design? Drop a comment below to share with our readers. <\/strong><\/p>\n<p>Alex Wilks is the <a href=\"https:\/\/trek.marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media &amp; Content Creator for Trek Marketing.<\/a> Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investing in e-commerce is a strategic move if you\u2019re a business owner hoping to stand out from your industry competition. After all, the online world is constantly evolving and with new, innovative technology and tactics, it\u2019s important to stay on top of the changes. While you probably already know that enticing web designs are a&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,586],"tags":[991,992,9,589,303,970],"class_list":["post-4026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-visual-design","category-web-development","tag-investing-in-e-commerce","tag-shipping-and-delivery","tag-web-design","tag-web-development-2","tag-website-navigation","tag-website-upgrades"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/04\/investing-in-e-commerce.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4026"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4027"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}