{"id":4040,"date":"2019-06-03T08:00:27","date_gmt":"2019-06-03T15:00:27","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4040"},"modified":"2019-10-24T15:46:20","modified_gmt":"2019-10-24T22:46:20","slug":"why-isnt-your-website-driving-business","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-isnt-your-website-driving-business\/","title":{"rendered":"Why isn\u2019t your website driving business?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-development-issues.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4041\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-development-issues.jpeg\" alt=\"web development issues \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-development-issues.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-development-issues-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whether you operate your own e-commerce business or you simply work in the field of <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_May2019_DrivingBusiness\"><span style=\"font-weight: 400;\">web design<\/span><\/a><span style=\"font-weight: 400;\"> and development, chances are that you\u2019ve run into your own set of challenges when it comes to driving online business. While the analogy makes it seem as if \u201cdriving traffic\u201d to your website is as care-free and easy as maneuvering your vehicle, the reality is that it can be difficult to ensure high traffic without the <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_May2019_DrivingBusiness\"><span style=\"font-weight: 400;\">assistance of web professionals<\/span><\/a><span style=\"font-weight: 400;\">. Needless to say, regardless of your situation <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><span style=\"font-weight: 400;\">lots of clicks and no conversions or no clicks at all <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> understanding potential web development issues that may be holding you back is part of fixing the problem. \u00a0<\/span><\/p>\n<h3><b>You haven\u2019t established your audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In order to generate sales in the online world, you must first possess a connection to your target audience. Unfortunately, more people clicking through to your website doesn\u2019t necessarily ensure conversions if they are not really interested in what you\u2019re selling. So, before you begin tweaking your web design or marketing strategy, ask yourself the following questions.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Who am I selling to?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What do these people want?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What\u2019s the best way to communicate with them?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re able to appeal to the tastes and style of your audience <\/span><span style=\"font-weight: 400;\">\u2014 this includes <\/span><a href=\"https:\/\/www.numinix.com\/design-graphic-design-c-320_395?utm_source=Blog_May2019_DrivingBusiness\"><span style=\"font-weight: 400;\">modifying<\/span><\/a><span style=\"font-weight: 400;\"> the look and feel of your website \u2014 you may be able to reach the right online buyers. <\/span><\/p>\n<h3><b>Are you missing a blog?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While content creation and blogging can take a longer time to see any proof of conversions, they do provide value for your knowledge and expertise. There is an element of dedication and professionalism that\u2019s represented by online businesses who keep their content current and relevant. So, if you\u2019re wanting to establish yourself as a leader in your industry and potentially even encourage one-time customers to become long-term customers, we recommend that you make a blogging schedule and stick to it. After all, <\/span><a href=\"https:\/\/www.numinix.com\/plugins-seo-c-381_386?utm_source=Blog_May2019_DrivingBusiness\"><span style=\"font-weight: 400;\">search engines<\/span><\/a><span style=\"font-weight: 400;\"> love content featuring popular keywords and if your blog has the ability to perform it may be able to increase your traffic. <\/span><\/p>\n<h3><b>Ensure that your website is mobile friendly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s a proven fact that more people than ever are using their mobile devices to shop. Just take a look around. It\u2019s so undoubtfully convenient and when you\u2019re out on-the-go it\u2019s the best option to keep you entertained. So, why not capitalize on something that other businesses are already capitalizing on by ensuring that your website appeals to its mobile audience? This means that your business page needs to be <\/span><a href=\"https:\/\/www.numinix.com\/shop-by-ecommerce-platforms-web-design-c-179_169\/zen-cart-mobile-responsive-conversion?utm_source=Blog_May2019_DrivingBusiness\"><span style=\"font-weight: 400;\">responsive for various mobile designs<\/span><\/a><span style=\"font-weight: 400;\"> and should tastefully arrange design elements and text sizes to fit an assortment of screen sizes. Because no shopper wants an interface that frustrating to navigate! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there you have it! In a nutshell, web development issues can be the prime reason why your business is lacking sales. So, it\u2019s crucial for you to spike your web traffic with a professionally designed website if you want to bring in paying customers. <\/span><\/p>\n<p><strong>What other web development issues do you find most challenging? Drop a comment below to start a conversation. <\/strong><\/p>\n<p>Alex Wilks is the <a href=\"https:\/\/trek.marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media &amp; Content Creator for Trek Marketing.<\/a> Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you operate your own e-commerce business or you simply work in the field of web design and development, chances are that you\u2019ve run into your own set of challenges when it comes to driving online business. While the analogy makes it seem as if \u201cdriving traffic\u201d to your website is as care-free and easy&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[558,29,5,6,586],"tags":[996,898,642,903,995],"class_list":["post-4040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-responsive","category-search-engine-optimization","category-usability","category-visual-design","category-web-development","tag-blogging-and-content-creation","tag-mobile-optimization","tag-search-engine-optimization","tag-target-audience","tag-web-development-issues"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-development-issues.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4040"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4041"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}