{"id":4051,"date":"2019-06-17T08:00:48","date_gmt":"2019-06-17T15:00:48","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4051"},"modified":"2019-10-24T15:34:16","modified_gmt":"2019-10-24T22:34:16","slug":"what-should-the-about-us-page-contain","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/what-should-the-about-us-page-contain\/","title":{"rendered":"What Should the About Us Page Contain?"},"content":{"rendered":"

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As a first-time business owner, it\u2019s easy to get caught up in the hype when it comes to creating elaborate product copy or simplistic navigation. Although these website features are some of the most crucial elements of your online presence, supporting pages like your \u201cAbout Us\u201d section serves a key purpose when it comes to branding, attracting a target audience and creating a sense of trust within the industry. Whether you use this section to write the entire history of your company, talk about your mission as a business owner or simply just state what your service stands for, when a visitor wants insight into your professional ventures, this should be the page that they can utilize to answer their questions.<\/p>\n

What the About Us page is for?<\/h3>\n

Your \u201cAbout Us\u201d page is the space for your founding story and it\u2019s also a place for you to show off your business achievements. While many business owners bury their \u201cAbout Us\u201d page within a random footer at the bottom of their website, others simply write a few poor paragraphs talking about the origin company. Needless to say, this profound section of your website should be best reserved to talk about the business and highlight the biggest selling points of your story and brand. So, that being said, why not wow your customers by making a strong impression?<\/p>\n

Here are some examples of what you could include:<\/p>\n