{"id":418,"date":"2010-09-25T18:35:21","date_gmt":"2010-09-26T02:35:21","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=418"},"modified":"2019-05-29T11:07:43","modified_gmt":"2019-05-29T18:07:43","slug":"what-i-gleaned-from-the-google-seo-guide","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/what-i-gleaned-from-the-google-seo-guide\/","title":{"rendered":"What I Gleaned From the Google SEO Guide"},"content":{"rendered":"<p>I made an amazing discovery while reading the Google SEO guide!\u00a0 Google and I are on the same wavelength when it comes to optimizing your web page.\u00a0 Most of the topics in the guide have been covered by me in previous blogs which you can find right on this site.\u00a0 Some of these topics include:<\/p>\n<ul>\n<li><a title=\"Getting Better Search Results From Your Meta-tags\" href=\"https:\/\/www.numinix.com\/wordpress\/2010\/09\/05\/getting-better-search-results-from-your-meta-tags\/\" target=\"_blank\">Proper Use of Meta Tags<\/a><\/li>\n<li><a title=\"Content! The Key to Sales on Your Site\" href=\"https:\/\/www.numinix.com\/wordpress\/2010\/04\/22\/content-content-content-the-key-to-sales-on-your-site\/\" target=\"_blank\">Writing Great Content<\/a><\/li>\n<li><a title=\"Want Higher Page Rank?  Take A Look At Your Anchor Text\" href=\"https:\/\/www.numinix.com\/wordpress\/2010\/06\/21\/want-higher-page-rank-take-a-look-at-your-anchor-text\/\" target=\"_blank\">The Importance of Anchor Text<\/a><\/li>\n<li><a title=\"Creating Descriptive Links\" href=\"https:\/\/www.numinix.com\/wordpress\/2009\/06\/05\/creating-descriptive-links\/\" target=\"_blank\">Improving Link Structure<\/a><\/li>\n<\/ul>\n<p>There were several others as well, which you can find on our blog archive.\u00a0 However, there were a few new tasty bits of information I would like to share with you.\u00a0 Herewith lies what I gleaned from the Google SEO guide.<\/p>\n<h2>Optimize Your Use of Images<\/h2>\n<p>Images are an important part of your website.\u00a0 They are often overlooked when it comes to optimization practices.\u00a0 Here are some great tips Google wants you to remember:<\/p>\n<ol>\n<li>Make sure every image has a description and alt text in case the image can&#8217;t be seen by the user.<\/li>\n<li>Use brief, descriptive file names<\/li>\n<li>Store images in a directory of their own to simplify the path to the image<\/li>\n<li>Use commonly supported file types such as JPEG, GIF, and BMP<\/li>\n<\/ol>\n<h2>Know the Advantages of the No-follow<\/h2>\n<p>Setting the &#8220;rel&#8221; attribute of a link to &#8220;nofollow&#8221; tells Google not to pass your reputation on to the link that is listed.\u00a0 This is extremely helpful when hosting a blog that allows comments.\u00a0 That way, you don&#8217;t mistakenly pass your site&#8217;s reputation on to a site that is shady. Use the &#8220;nofollow&#8221; anywhere on your site that user generated content is present such as guestbooks, forums, reviews, etc. You can &#8220;nofollow&#8221; all the links of your page at once by creating a &#8220;robots&#8221; meta tag in your head section.<\/p>\n<h2>Use Best-Practices When Promoting Your Website<\/h2>\n<p>This is extremely important.\u00a0 Knowing the right way to promote your site will lead to increased traffic, higher result listings, and safeguard you from smarmy SEO&#8217;s and SEM&#8217;s that could damage your reputation and give you a black eye with Google.\u00a0 Put these into effect immediately:<\/p>\n<ul>\n<li><strong>If you have something new, blog about it!<\/strong><\/li>\n<li><strong>Don&#8217;t put all your eggs in the SEO basket<\/strong> &#8211; Offline promotions are still important to your business and must be a part of your overall strategy<\/li>\n<li><strong>Utilize Social Media Sites &#8211; <\/strong>These are valuable tools for website promotion.\u00a0 Social networking and social bookmarking sites can dramatically increase the traffic to your site.<\/li>\n<li><strong>Don&#8217;t hate, collaborate! &#8211;<\/strong> Make sure to dialog and receive advice from others in your site&#8217;s related community.\u00a0 Sometimes fierce competitors can be great advocates for one another.\u00a0 Don&#8217;t be afraid to share your ideas and insights with others, and to receive feedback and advice from them.<\/li>\n<\/ul>\n<p>The guide also has great information about Webmaster Tools and using Google Analytics.\u00a0 Stay tuned to this channel for future articles on these topics and so much more.<\/p>\n<p>The Google SEO Guide can be found here: <a title=\"Google SEO Guide\" href=\"http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/www.google.com\/en\/\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/www.google.com\/en\/\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf<\/a><\/p>\n<p><script type=\"application\/ld+json\">\n      {\n        \"@context\": \"http:\/\/schema.org\",\n        \"@type\": \"NewsArticle\",\n\t\"dateModified\": \"https:\/\/calendar.google.com\/calendar\/r\/day\/2019\/5\/29\",\n\t\"mainEntityOfPage\": \"https:\/\/www.numinix.com\/wordpress\/2010\/09\/25\/what-i-gleaned-from-the-google-seo-guide\/\",\n\"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jeff Lew\"\n  },\n   \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Numinix Web Developers\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.numinix.com\/images\/banner_hero_clarity.png\"\n    }\n    },\n        \"headline\": \"What I Gleaned From the Google SEO Guide\",\n        \"datePublished\": \"2010-09-25T16:00:41Z\",\n        \"image\": [\n          \"https:\/\/media.licdn.com\/dms\/image\/C560BAQFjWJ-r6HLAfQ\/company-logo_200_200\/0?e=2159024400&v=beta&t=KzCK1BdfCM48zSzjZ6lsxOsr7sfO0_EVarvyFHWW6H8\"\n        ]\n      }\n    <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I made an amazing discovery while reading the Google SEO guide!\u00a0 Google and I are on the same wavelength when it comes to optimizing your web page.\u00a0 Most of the topics in the guide have been covered by me in previous blogs which you can find right on this site.\u00a0 Some of these topics include:&#8230;<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,5],"tags":[33,193,192,20,34],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","category-usability","tag-google","tag-guide","tag-nofollow","tag-optimization","tag-seo"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}