{"id":4438,"date":"2019-06-24T08:00:31","date_gmt":"2019-06-24T15:00:31","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4438"},"modified":"2023-02-02T14:16:58","modified_gmt":"2023-02-02T21:16:58","slug":"what-are-some-secrets-to-ecommerce-longevity","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/what-are-some-secrets-to-ecommerce-longevity\/","title":{"rendered":"What are some secrets to e-commerce longevity?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/customer-support-plugin.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4439\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/customer-support-plugin.jpg\" alt=\"customer support plugin \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/customer-support-plugin.jpg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/customer-support-plugin-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With the ever-growing expansion of technology and the growth of online shopping, it can be very desirable to want to run your own business. After all, there are so many advantages, especially when it comes to e-commerce <\/span><span style=\"font-weight: 400;\">\u2014 flexible hours, being your own boss and watching your vision grow. Although launching your company\u2019s website is one of the first and most monumental hurdles, maintaining your stake in your industry is the most crucial if you want to live and prosper as a business owner. So, are you interested in learning about some of the secrets to e-commerce longevity? <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-some-secrets-to-ecommerce-longevity\/#Excelling_at_customer_service\" >Excelling at customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-some-secrets-to-ecommerce-longevity\/#Consumers_feel_a_connection_to_family-run_businesses\" >Consumers feel a connection to family-run businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-some-secrets-to-ecommerce-longevity\/#Cater_to_the_industry_trends\" >Cater to the industry trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-some-secrets-to-ecommerce-longevity\/#Invest_in_your_web_design_and_development\" >Invest in your web design and development<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Excelling_at_customer_service\"><\/span><b>Excelling at customer service <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Good customer service is one of the key building blocks that make up a successful business. So, when you make it your mission to provide over-the-top service to your shoppers, you\u2019ll find that one-time purchases will quickly turn into recurring orders. While one of the most important elements in customer service is providing prompt, well-mannered quality control through the use of technology, such as a <\/span><a href=\"https:\/\/www.numinix.com\/plugins-customer-support-c-381_383?utm_source=Blog_June2019_ECommerceLongevity\"><span style=\"font-weight: 400;\">customer support plugin<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s also all about creating an experience for the consumer. If you\u2019re a small business owner, or a larger business with the extra time, be sure to customize your emailed responses and add a little personality and character to these interactions. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consumers_feel_a_connection_to_family-run_businesses\"><\/span><b>Consumers feel a connection to family-run businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While there are endless opportunities to shop for pretty much anything and everything within the comforts of various online big-box retailers, many customers enjoy providing their love and support to smaller, family-run businesses. Maybe because there are always some added elements of authenticity when you shop from a business that has family branded into the name, but shoppers love to browse these e-commerce sites for unique gifts. While running a family business has its own set of trials and tribulations, everyone has to start from somewhere, so perhaps consider passing this torch onto the next generation in due time? \u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cater_to_the_industry_trends\"><\/span><b>Cater to the industry trends <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The preferences of the consumer market change over the years, so it\u2019s important to be mindful of these trends in order to keep up with the times. For example, if you own a premium meat shop and take bulk online orders, keeping up to date with trending health movements and the flow of the dietary market may help you to curb the approach on how to best appeal to your customers. For example, you could advertise about how your products are now made with 20% less fat than a similar cut that can be purchased at a supermarket. Homegrown, fresh and getting more for the price are always great ways to stay current in the industry. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Invest_in_your_web_design_and_development\"><\/span><b>Invest in your web design and development<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While our other examples are mindful suggestions, investing in the <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_June2019_ECommerceLongevity\"><span style=\"font-weight: 400;\">design<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397\"><span style=\"font-weight: 400;\">development<\/span><\/a><span style=\"font-weight: 400;\"> of your online company is a physical thing that you should do if you\u2019re hoping to stay in business for years to come. Advanced plugins like an <\/span><a href=\"https:\/\/www.numinix.com\/plugins-seo-c-381_386?utm_source=Blog_June2019_ECommerceLongevity\"><span style=\"font-weight: 400;\">SEO plugin<\/span><\/a><span style=\"font-weight: 400;\">, a customer support plugin and a <\/span><a href=\"https:\/\/www.numinix.com\/plugins-social-networking-c-381_387?utm_source=Blog_June2019_ECommerceLongevity\"><span style=\"font-weight: 400;\">social networking plugin<\/span><\/a><span style=\"font-weight: 400;\"> have the power to extend your reach in order to find a larger pool of interested customers. Also, mixing up your homepage graphics and keeping on top of <\/span><a href=\"https:\/\/www.numinix.com\/installs-upgrades-c-393?utm_source=Blog_June2019_ECommerceLongevity\"><span style=\"font-weight: 400;\">updates<\/span><\/a><span style=\"font-weight: 400;\"> will help your e-commerce site look fresh and maintained. Also, ensuring that you\u2019re appealing to changes in holidays or seasonal, as well as website functionality are important elements of your online development. \u00a0<\/span><\/p>\n<p><strong>Seasoned business owners, what are some other tips that have enabled your e-commerce longevity? Drop a comment below to share.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Alex Wilks is the <a href=\"https:\/\/trek.marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media &amp; Content Creator for Trek Marketing.<\/a> Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the ever-growing expansion of technology and the growth of online shopping, it can be very desirable to want to run your own business. After all, there are so many advantages, especially when it comes to e-commerce \u2014 flexible hours, being your own boss and watching your vision grow. Although launching your company\u2019s website is&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[877,835,29],"tags":[999,1001,1000,937,9,589,687],"class_list":["post-4438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-business","category-plugins","category-search-engine-optimization","tag-customer-support-plugin","tag-e-commerce-longevity","tag-seo-plugin","tag-social-networking-plugin","tag-web-design","tag-web-development-2","tag-web-updates"],"modified_by":"Nurul Afsar","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/customer-support-plugin.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4438"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4439"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}