{"id":4449,"date":"2019-07-08T08:00:41","date_gmt":"2019-07-08T15:00:41","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4449"},"modified":"2019-10-24T15:21:25","modified_gmt":"2019-10-24T22:21:25","slug":"why-you-should-treat-your-website-like-a-product-rather-than-a-project","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-you-should-treat-your-website-like-a-product-rather-than-a-project\/","title":{"rendered":"Why you should treat your website like a product rather than a project"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/06\/web-development-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4450\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/06\/web-development-1.jpeg\" alt=\"web development \" width=\"600\" height=\"349\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/06\/web-development-1.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/06\/web-development-1-300x175.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">No matter what type of e-commerce business you\u2019re running, when it comes to <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397?utm_source=Blog_July2019_ECommerceWebProduct\"><span style=\"font-weight: 400;\">web development<\/span><\/a><span style=\"font-weight: 400;\">, think of your website as a product rather than a project. Although updating your site\u2019s <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_July2019_ECommerceWebProduct\"><span style=\"font-weight: 400;\">design with intuitive graphics<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.numinix.com\/plugins-c-381?utm_source=Blog_July2019_ECommerceWebProduct\"><span style=\"font-weight: 400;\">state-of-the-art plugins<\/span><\/a><span style=\"font-weight: 400;\"> is project comparable <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> it\u2019s a process that involves development over time <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> your website is still being used to sell a service or a commodity, making it a brand that\u2019s showcasing the by-products of the business. So, just like you sell products on your website, you also need to sell your brand. <\/span><\/p>\n<h3><b>Why should you take this approach?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In the world of e-commerce, everything is growing and evolving simultaneously, so, it makes sense from an entrepreneurial standpoint to look at the process from all angles. This means that when you\u2019re carrying out a website revamp or starting your web development from scratch, you need to consider the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Capture your audience&#8217;s attention<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What are your competitors doing? Do it better. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to gain traction in your industry and better your search results, you need to sell your website, or rather your company, as the product that customers are buying into. Think of it like making connections with your shoppers and using your website\u2019s development and design to reassure them that you\u2019re a dedicated member of the industry. Because when they\u2019re carrying out their purchase, they want to have confidence in the products that they\u2019re buying, while also gaining a level of certainty in you as a business owner.<\/span><\/p>\n<h3><b>What\u2019s your route to success?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you become settled on this product-centric development model, it\u2019s best to consult with a <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_July2019_ECommerceWebProduct\"><span style=\"font-weight: 400;\">web development team<\/span><\/a><span style=\"font-weight: 400;\"> in order to carry out any long-term goals. After all, when you become involved in this type of design process, a team of professionals is needed to transform your website into a platform that\u2019s customer-centric. You\u2019ll need designers for the visionary aspect, developers to challenge the flow of the pages and possibly even a copywriting to set the mood with writing that entices your shoppers.<\/span><\/p>\n<h3><b>How do you deliver?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Aside from placing your fate into the hands of your web development team, there are a few things that you as a business owner can do to accommodate your new methodology. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Research various aspects of web design (ex. site architecture, competitive analysis and make your simple, yet thoughtful observations).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep your main focus on providing a positive customer experience.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make viable goals and collaborate with your team regularly to see how the process is moving along.<\/span><\/li>\n<\/ul>\n<p><strong>Do you have any first-hand knowledge with creating a customer-centric, product approach? Drop some advice below for our interested readers.<\/strong><\/p>\n<p>Alex Wilks is the <a href=\"https:\/\/trek.marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media &amp; Content Creator for Trek Marketing.<\/a> Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter what type of e-commerce business you\u2019re running, when it comes to web development, think of your website as a product rather than a project. Although updating your site\u2019s design with intuitive graphics and state-of-the-art plugins is project comparable \u2014 it\u2019s a process that involves development over time \u2014 your website is still being&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[877,818,835,6,586],"tags":[1003,875,1004,981,9,589],"class_list":["post-4449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-business","category-e-commerce-platforms","category-plugins","category-visual-design","category-web-development","tag-copywriting","tag-e-commerce-business","tag-e-commerce-goals","tag-e-commerce-platform","tag-web-design","tag-web-development-2"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/06\/web-development-1.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4449"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4450"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}