{"id":4539,"date":"2019-09-09T08:00:49","date_gmt":"2019-09-09T15:00:49","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4539"},"modified":"2019-10-23T13:36:07","modified_gmt":"2019-10-23T20:36:07","slug":"how-to-significantly-boost-your-websites-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-significantly-boost-your-websites-conversion-rates\/","title":{"rendered":"How to significantly boost your website\u2019s conversion rates"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/conversion-rate-optimization-.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4540\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/conversion-rate-optimization-.jpeg\" alt=\"\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/conversion-rate-optimization-.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/conversion-rate-optimization--300x148.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Persuading someone to follow through on a purchase can be a difficult task, especially with all the industry competition. No matter what kind of business you\u2019re running, everyone needs a little direction when they\u2019re striving to set goals and timelines. That being said, as an e-commerce business owner on the hunt to achieve your goals, you need to get customers to your website that are ready to take action. That\u2019s why it\u2019s paramount for you to establish a strategy if you\u2019re hoping to increase or maintain your climbing conversion rates.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-significantly-boost-your-websites-conversion-rates\/#Limit_your_fields\" >Limit your fields<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-significantly-boost-your-websites-conversion-rates\/#Consider_offering_a_guarantee\" >Consider offering a guarantee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-significantly-boost-your-websites-conversion-rates\/#Advertise_testimonials_on_your_website\" >Advertise testimonials on your website\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-significantly-boost-your-websites-conversion-rates\/#Use_attention-grabbing_headlines\" >Use attention-grabbing headlines<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Limit_your_fields\"><\/span><b>Limit your fields<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you\u2019re hoping for browsing customers to take action when visiting your website, why not help increase your conversion rate optimization by making it easy for them? Limiting your fields of information that\u2019s required to set up an account or process an order are a couple of the best ways to ensure that your guests will be motivated to proceed to the <\/span><a href=\"https:\/\/www.numinix.com\/plugins-checkout-c-381_382?utm_source=Blog_September2019_IncreasingConversionRates\"><span style=\"font-weight: 400;\">checkout phase<\/span><\/a><span style=\"font-weight: 400;\">. Also, make sure that you\u2019re getting the important stuff <\/span><span style=\"font-weight: 400;\">\u2014 name, address, billing information \u2014 but skipping over large information sections such as requiring them to fill out how they found out about you or why they are purchasing your product or service.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consider_offering_a_guarantee\"><\/span><b>Consider offering a guarantee<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A great way to encourage potential customers to follow through with a purchase is by reassuring them that they have very little to lose when they order. So, if you\u2019re able to, consider offering minimal risk purchases through the use of a store-wide, money-back guarantee policy. While you may receive a few returns here and there from unhappy customers, the increased number of sales will far outweigh what you\u2019ll lose.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertise_testimonials_on_your_website\"><\/span><b>Advertise testimonials on your website\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Word-of-mouth is a powerful thing and since you own and operate an e-commerce store, your conversion rate optimization will strongly rely on past customers informing new ones. That\u2019s why using your customer\u2019s <\/span><a href=\"https:\/\/www.numinix.com\/display_all_testimonials.html?utm_source=Blog_September2019_IncreasingConversionRates\"><span style=\"font-weight: 400;\">testimonials<\/span><\/a><span style=\"font-weight: 400;\"> can work well as an advertising tool. Whether you place them strategically on product pages or get a <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397?utm_source=Blog_September2019_IncreasingConversionRates\"><span style=\"font-weight: 400;\">website developer<\/span><\/a><span style=\"font-weight: 400;\"> to create a page specifically, displaying your past successes for visitors to see will help promote future purchases.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_attention-grabbing_headlines\"><\/span><b>Use attention-grabbing headlines<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a headline that grabs the attention and curves the appeal of your audience can prove to be a tricky task, but if you have <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_September2019_IncreasingConversionRates\"><span style=\"font-weight: 400;\">design team<\/span><\/a><span style=\"font-weight: 400;\"> helping you out, you\u2019ll be able to test the look of your website on a smaller scale before attempting the full-scale version. You can also use headlines as a way to tap into your emotional reserves by embellishing emotionally-charged words. This type of diction creates excitement around your product or service and will help to encourage guests to take action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in that that there is no definitive secret to creating high conversion rates and there may even be a process of trial and error involved. Just remember that your goal is to connect with your visitors on a level that makes you stand out and naturally, your conversion rates will follow.\u00a0<\/span><\/p>\n<p><strong>Do you know of any conversion rate optimization tips that we\u2019ve missed? Drop a comment below to share your thoughts.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Persuading someone to follow through on a purchase can be a difficult task, especially with all the industry competition. No matter what kind of business you\u2019re running, everyone needs a little direction when they\u2019re striving to set goals and timelines. That being said, as an e-commerce business owner on the hunt to achieve your&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,6,586],"tags":[1025,157,9,589],"class_list":["post-4539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rates","category-visual-design","category-web-development","tag-conversion-rate-optimization","tag-traffic","tag-web-design","tag-web-development-2"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/conversion-rate-optimization-.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4539"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4540"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}