{"id":4543,"date":"2019-09-16T08:00:59","date_gmt":"2019-09-16T15:00:59","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4543"},"modified":"2019-10-23T13:34:26","modified_gmt":"2019-10-23T20:34:26","slug":"use-these-4-development-techniques-to-build-your-e-commerce-email-list","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/use-these-4-development-techniques-to-build-your-e-commerce-email-list\/","title":{"rendered":"Use these 4 development techniques to build your e-commerce email list"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/Zen-Cart-web-developers.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4544\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/Zen-Cart-web-developers.jpeg\" alt=\" Zen Cart web developers\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/Zen-Cart-web-developers.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/Zen-Cart-web-developers-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are many creative and effective ways for an e-commerce business to build their email list, although it\u2019s important to consider the development strategy for those who\u2019re hoping for visitors to opt-in. While connecting to an <\/span><a href=\"https:\/\/trek.marketing\/?utm_source=Blog_September2019_DevelopmentTechniquesForEmails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email marketing service<\/span><\/a><span style=\"font-weight: 400;\"> can ensure that business owners get the most out of their collected subscriptions, website developers are also needed in the early stages to get the process moving <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><a href=\"https:\/\/www.numinix.com\/shop-by-ecommerce-platforms-social-media-c-179_245\/blog-content-creation-blogging-s-959?utm_source=Blog_September2019_DevelopmentTechniquesForEmails\"><span style=\"font-weight: 400;\">automatic email distribution setup<\/span><\/a><span style=\"font-weight: 400;\"> and for creating a <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-admin-c-179_250_373_164\/newsletter-queue-dl-777?utm_source=Blog_September2019_DevelopmentTechniquesForEmails\"><span style=\"font-weight: 400;\">newsletter cue<\/span><\/a><span style=\"font-weight: 400;\">. That being said, let\u2019s go over some techniques that your development team can use to entice customers to subscribe.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/use-these-4-development-techniques-to-build-your-e-commerce-email-list\/#The_typical_newsletter_signup\" >The typical newsletter signup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/use-these-4-development-techniques-to-build-your-e-commerce-email-list\/#Offer_giveaways_rewards_programs_or_special_discounts\" >Offer giveaways, rewards programs or special discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/use-these-4-development-techniques-to-build-your-e-commerce-email-list\/#Lock_your_blog_content\" >Lock your blog content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/use-these-4-development-techniques-to-build-your-e-commerce-email-list\/#Develop_a_subtle_website_popup\" >Develop a subtle, website popup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/use-these-4-development-techniques-to-build-your-e-commerce-email-list\/#What_development_is_needed\" >What development is needed?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_typical_newsletter_signup\"><\/span><b>The typical newsletter signup<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Simple, yet effective, the standard tab that allows customers to enter their email address to directly subscribe ensures that the mailing list is comprised of people who\u2019re interested in making a purchase. It\u2019s less of an in-your-face tactic than some subscription signups and it\u2019s usually never perceived as annoying to onlooking visitors. Just remember to have your Zen Cart web developer include it in a sidebar or footer so that it doesn\u2019t get buried under a bunch of content.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_giveaways_rewards_programs_or_special_discounts\"><\/span><b>Offer giveaways, rewards programs or special discounts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since your intuitive products can\u2019t always speak for themselves, allow the incentive to save some money entice new customers onto your online mailing list. After all, converting your website to foster this type of brand loyalty is ultimately what keeps people coming back. Those who aren\u2019t familiar with the art of managing coupon codes, have a Zen Cart web developer log into your online account to input the amount, name and time frame for your discount.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lock_your_blog_content\"><\/span><b>Lock your blog content\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping some of your content locked is a great way to convert site visitors into approved subscribers. In fact, depending on how interesting and creative your blog topics are, you may even find this method to be a compelling way to gain access to potential customers that value what you have to say.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Develop_a_subtle_website_popup\"><\/span><b>Develop a subtle, website popup<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the easiest ways to continue the growth of your email list is to have a developer code you a <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-checkout-c-179_250_373_178\/ajax-shopping-cart-login-pop-up?utm_source=Blog_September2019_DevelopmentTechniquesForEmails\"><span style=\"font-weight: 400;\">subscription popup<\/span><\/a><span style=\"font-weight: 400;\">. This type of development method has the advantage of quickly converting traffic to leads while also allowing you to advertise exclusive offers. Ensure that you have it operating on your homepage to target shoppers right away.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_development_is_needed\"><\/span><b>What development is needed?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aside from having a MailChimp account, a working <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397\/wordpress-zen-cart-integration?utm_source=Blog_September2019_DevelopmentTechniquesForEmails\"><span style=\"font-weight: 400;\">WordPress webpage<\/span><\/a><span style=\"font-weight: 400;\"> and the authorization of your website, you will also need to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Install a WordPress plugin for newsletter signups\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-marketing-c-179_250_373_161\/mailchimp-for-zen-cart-dl-1188?utm_source=Blog_September2019_DevelopmentTechniquesForEmails\"><span style=\"font-weight: 400;\">Integrate MailChimp<\/span><\/a><span style=\"font-weight: 400;\"> into your website<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Add the subscription box to your website\u2019s design\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Does this all sound too complicated? For those of you who aren\u2019t familiar with web installations and coding, we recommend hiring an <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397?utm_source=Blog_September2019_DevelopmentTechniquesForEmails\"><span style=\"font-weight: 400;\">experienced Zen Cart web developer<\/span><\/a><span style=\"font-weight: 400;\"> to handle your development project.\u00a0<\/span><\/p>\n<p><strong>Why do you want the ability to send emails to your subscriptions? We would love to hear your opinion! Leave a comment below. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many creative and effective ways for an e-commerce business to build their email list, although it\u2019s important to consider the development strategy for those who\u2019re hoping for visitors to opt-in. While connecting to an email marketing service can ensure that business owners get the most out of their collected subscriptions, website developers are&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[818,586],"tags":[1027,399,1028,1026,1014],"class_list":["post-4543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-platforms","category-web-development","tag-email-developments","tag-email-marketing","tag-email-marketing-plugins","tag-newsletter-signup","tag-zen-cart-web-developers"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/08\/Zen-Cart-web-developers.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4543"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4544"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}