{"id":4894,"date":"2019-11-11T08:00:54","date_gmt":"2019-11-11T15:00:54","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4894"},"modified":"2019-11-21T19:04:35","modified_gmt":"2019-11-22T02:04:35","slug":"tis-the-season-to-boost-your-e-commerce-sales","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/tis-the-season-to-boost-your-e-commerce-sales\/","title":{"rendered":"\u2018Tis the season to boost your e-commerce sales"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/professional-web-design.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4895\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/professional-web-design.jpg\" alt=\"professional web design \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/professional-web-design.jpg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/professional-web-design-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The holidays are right around the corner and if you haven\u2019t already prepared your website to entice seasonal shoppers, you\u2019re quickly running out of time! While it\u2019s important to focus your efforts on orchestrating an effective marketing strategy and stocking up your products, it\u2019s also beneficial for you to build on the foundations of your e-commerce site by investing in some small <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_November2019_%20BoostECommerceSales\"><span style=\"font-weight: 400;\">design and development changes<\/span><\/a><span style=\"font-weight: 400;\"> that\u2019ll help with the flow of shoppers. So, if you\u2019re hoping to boost your e-commerce sales projections, continue reading to learn more about holiday e-commerce strategy.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/tis-the-season-to-boost-your-e-commerce-sales\/#Position_your_brand\" >Position your brand\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/tis-the-season-to-boost-your-e-commerce-sales\/#Invest_in_a_more_responsive_website\" >Invest in a more responsive website\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/tis-the-season-to-boost-your-e-commerce-sales\/#Promote_user_engagement\" >Promote user engagement\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/tis-the-season-to-boost-your-e-commerce-sales\/#Boost_your_page_speed\" >Boost your page speed<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Position_your_brand\"><\/span><b>Position your brand\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While there\u2019s never a bad time to start positioning your brand as an industry leader, November is one of the best months to show your customers your true colours. Whether you use it as an opportunity to cater to all the celebratory events <\/span><span style=\"font-weight: 400;\">\u2014 American Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas or Kwanzaa \u2014 or you simply show your holiday spirit by having a <\/span><a href=\"https:\/\/www.numinix.com\/design-graphic-design-c-320_395?utm_source=Blog_November2019_%20BoostECommerceSales\"><span style=\"font-weight: 400;\">professional web designer<\/span><\/a><span style=\"font-weight: 400;\"> customize your homepage and banners to feature something festive, it\u2019s an advantageous time to be holly jolly with your graphics and prices!\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Invest_in_a_more_responsive_website\"><\/span><b>Invest in a more responsive website\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A responsive website is exactly what it sounds like, a webpage that allows shoppers the <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=responsive&amp;utm_source=Blog_November2019_%20BoostECommerceSales\"><span style=\"font-weight: 400;\">flexibility to browse<\/span><\/a><span style=\"font-weight: 400;\"> from a variety of devices, easily clicking from page-to-page, So, now that you\u2019ve got stellar holiday-themed graphics to compliment your professional web design, why not also make sure that your customers are able to carry out their purchases, regardless of screen size? If your e-commerce site can easily be navigated without the overwhelming need to resize, pan, or scroll as each page loads, then your shopping experience will be heightened and customers will have more incentive to buy and browse through your products. So, why not make shopping as simplistic as a Sunday morning by ensuring that your web design renders well on desktops, mobile phones and more? And \u2018tis the season for busy <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_November2019_%20BoostECommerceSales\"><span style=\"font-weight: 400;\">web development companies<\/span><\/a><span style=\"font-weight: 400;\">, so, you better hurry and get your request in to ensure a prompt <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=mobile%20optimization&amp;utm_source=Blog_November2019_%20BoostECommerceSales\"><span style=\"font-weight: 400;\">mobile optimization installation<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promote_user_engagement\"><\/span><b>Promote user engagement\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While this suggestion kind of goes hand-in-hand with the above pointers, it stands alone simply because your customers are your bread and butter and keeping them happy keeps you in business. One of the best ways you can increase engagement is by installing a few holiday-themed buttons to coordinate with your professional web design. This will incite some curiosity in those visiting and hopefully encourage them to explore other products and pages on your site.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_your_page_speed\"><\/span><b>Boost your page speed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are some technical ways that you can <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=page%20speed&amp;utm_source=Blog_November2019_%20BoostECommerceSales\"><span style=\"font-weight: 400;\">boost the speed of your e-commerce site<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 minify CSS, JavaScript, HTML, caching the browser and compressing image files \u2014 however, if you hope to keep the attention of consumers as your pages load, it might be worth refining your content. After all, slow loading pages tend to encourage customers to abandon their carts and that is not beneficial to your sales during the holidays.\u00a0<\/span><\/p>\n<p><strong>Are you convinced that your e-commerce store needs a seasonal revamp? Then get in touch with Numinix by dropping us a message. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holidays are right around the corner and if you haven\u2019t already prepared your website to entice seasonal shoppers, you\u2019re quickly running out of time! While it\u2019s important to focus your efforts on orchestrating an effective marketing strategy and stocking up your products, it\u2019s also beneficial for you to build on the foundations of your&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[559,558,5,6,586],"tags":[1019,1049,898,1050,288],"class_list":["post-4894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holiday-season-2","category-mobile-responsive","category-usability","category-visual-design","category-web-development","tag-e-commerce-web-design","tag-e-commerce-web-development","tag-mobile-optimization","tag-page-speed","tag-professional-web-design"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/professional-web-design.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4894"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4895"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}