{"id":4902,"date":"2019-11-18T08:00:03","date_gmt":"2019-11-18T15:00:03","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4902"},"modified":"2019-11-07T18:00:43","modified_gmt":"2019-11-08T01:00:43","slug":"why-is-website-maintenance-important-for-your-business","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-is-website-maintenance-important-for-your-business\/","title":{"rendered":"Why is website maintenance important for your business?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/e-commerce-maintenance-.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4903\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/e-commerce-maintenance-.jpeg\" alt=\" e-commerce maintenance \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/e-commerce-maintenance-.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/e-commerce-maintenance--300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In an era where every business is competing for consumer retention, it can be hard to stand out above your industry rivals. Although <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_November2018_E-CommerceMaintenance\"><span style=\"font-weight: 400;\">innovative graphics and wicked web design<\/span><\/a><span style=\"font-weight: 400;\"> are thoughtful considerations, focusing on what happens behind the scenes may put you at a better advantage. So, instead of getting frustrated by your clashing engagement and conversion rates, why not surpass your competition by performing the following e-commerce maintenance?\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-website-maintenance-important-for-your-business\/#To_ensure_its_optimal_performance\" >To ensure its optimal performance\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-website-maintenance-important-for-your-business\/#To_keep_it_up-to-date_with_security\" >To keep it up-to-date with security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-website-maintenance-important-for-your-business\/#To_provide_it_with_fresh_content\" >To provide it with fresh content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-website-maintenance-important-for-your-business\/#To_revitalize_SEO\" >To revitalize SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"To_ensure_its_optimal_performance\"><\/span><b>To ensure its optimal performance\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your business website is not functioning accordingly then visitors will not be inclined to make purchases. After all, why would they conduct their shopping on a webpage that clearly doesn\u2019t care about its performance or appearance? While most e-commerce companies have their shop built on an easy-to-edit platform, they\u2019re some that use more complex software applications, requiring further knowledge to update their operating systems. If this is the case, ensure that you hire a <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_November2018_E-CommerceMaintenance\"><span style=\"font-weight: 400;\">development team<\/span><\/a><span style=\"font-weight: 400;\"> to run the maintenance required, allowing you to roll back to an older, working version if newer updates are unable to be supported.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_keep_it_up-to-date_with_security\"><\/span><b>To keep it up-to-date with security<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most e-commerce business owners don\u2019t possess familiarity to set up an adequate security feature to protect their websites, which can be disastrous if the installment is bypassed. While you can never be 100% guarded against viruses and hackers when you lack website security your customer\u2019s information is easily exploited to the right person who comes along. So, it\u2019s always a good idea to consider the right security to effectively shield your webpage. Consider a <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=SSL&amp;utm_source=Blog_November2018_E-CommerceMaintenance\"><span style=\"font-weight: 400;\">secure sockets layer (SSL) certificate<\/span><\/a><span style=\"font-weight: 400;\"> to be your verification seal, placing shoppers at ease knowing the transmission of their data isn\u2019t being shared on an unknown hacker\u2019s browser.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_provide_it_with_fresh_content\"><\/span><b>To provide it with fresh content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-commerce maintenance is an umbrella term that covers the addition of modern website installations, though part of your upkeep should include the addition of revised content. Whether your business is part of a niche industry or it covers a variety of commodities, chances are that there\u2019s some new information that\u2019s available about your brand. Maybe you have recently received some unique products and haven\u2019t taken the time to write a revised description or you will be attending an upcoming convention? By updating your website to include current news or industry changes you\u2019re giving your customers the impression that you genuinely care about your business. Although if you aren\u2019t one with the words it\u2019s always best to consider <\/span><a href=\"https:\/\/trek.marketing\/contact-us\/?utm_source=Blog_November2018_E-CommerceMaintenance\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hiring a professional copywriter<\/span><\/a><span style=\"font-weight: 400;\"> to ensure that your material will be vibrant and properly edited.\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_revitalize_SEO\"><\/span><b>To revitalize SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While many business owners understand what search engine optimization is, most don\u2019t know where to start when it comes to keyword research or copy implementation. However, while part of e-commerce maintenance lies with the development of fresh content, if you want your intuitive text to reach its audience, you\u2019ll need to make sure you\u2019re using the right set of words. So, if you want to ensure your website\u2019s visibility, consider an <\/span><a href=\"https:\/\/www.numinix.com\/plugins-seo-c-381_386?utm_source=Blog_November2018_E-CommerceMaintenance\"><span style=\"font-weight: 400;\">SEO plugin<\/span><\/a><span style=\"font-weight: 400;\"> as a valuable tool to improve your search rankings.\u00a0<\/span><\/p>\n<p><strong>What other ways can a business owner seek out e-commerce maintenance? Drop what you do when you want to improve your website. \u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an era where every business is competing for consumer retention, it can be hard to stand out above your industry rivals. Although innovative graphics and wicked web design are thoughtful considerations, focusing on what happens behind the scenes may put you at a better advantage. So, instead of getting frustrated by your clashing engagement&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[818,4,835,6,586],"tags":[1051,981,957,1000,910],"class_list":["post-4902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-platforms","category-marketing-strategies","category-plugins","category-visual-design","category-web-development","tag-e-commerce-maintenance","tag-e-commerce-platform","tag-graphic-designer","tag-seo-plugin","tag-ssl-certificate"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/11\/e-commerce-maintenance-.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4902"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4903"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}