{"id":4963,"date":"2019-12-23T08:00:40","date_gmt":"2019-12-23T15:00:40","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4963"},"modified":"2019-12-11T15:48:42","modified_gmt":"2019-12-11T22:48:42","slug":"3-ways-that-you-can-reduce-shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/3-ways-that-you-can-reduce-shopping-cart-abandonment\/","title":{"rendered":"3 ways that you can reduce shopping cart abandonment"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/web-development-plugins.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4964\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/web-development-plugins.jpeg\" alt=\"web development plugins \" width=\"600\" height=\"399\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/web-development-plugins.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/web-development-plugins-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase conversions on your e-commerce website, you\u2019ll want to take a behind the scenes look at the user experience you provide to your visitors. While it can sometimes be difficult to coax shoppers to proceed to the checkout page, there\u2019s a whole different set of complications to consider that may be preventing them from even clicking add-to-cart. So, if you want to ensure that everyday consumers become recurring customers, then you\u2019ll want to eliminate the following <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397#utm_source=Blog_December2019_ShoppingCartAbandonment\"><span style=\"font-weight: 400;\">web development<\/span><\/a><span style=\"font-weight: 400;\"> issues.\u00a0<\/span><\/p>\n<h3><b>Increase your website speed\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best ways that you can encourage new visitors and returning customers to carry out their online purchases is by investing in <\/span><a href=\"https:\/\/www.numinix.com\/plugins-c-381#utm_source=Blog_December2019_ShoppingCartAbandonment\"><span style=\"font-weight: 400;\">web development plugins<\/span><\/a><span style=\"font-weight: 400;\"> that handle delays in your website\u2019s load times. After all, guests are better able to enjoy the simplicity of e-commerce shopping when they aren\u2019t forced to wait between each page transition. In fact, <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/#utm_source=Blog_December2019_ShoppingCartAbandonment\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">studies show<\/span><\/a><span style=\"font-weight: 400;\"> that if a webpage takes longer than three seconds to load, most shoppers become restless, taking their money to a competitor\u2019s site to processes their orders quicker.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speed and efficiency are two first impressions that each online business should strive to achieve and since, likely, most shoppers will not stick around to wait for your content to load, we recommend <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=website%20speed#utm_source=Blog_December2019_ShoppingCartAbandonment\"><span style=\"font-weight: 400;\">testing your site speed<\/span><\/a><span style=\"font-weight: 400;\"> to ensure that you\u2019re doing everything possible to overcome lagging. While you may have to update your webpage, sometimes <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=optimizing%20images#utm_source=Blog_December2019_ShoppingCartAbandonment\"><span style=\"font-weight: 400;\">optimizing images<\/span><\/a><span style=\"font-weight: 400;\"> or getting rid of high-resolution content will help you to compress the subject matter so that you can achieve faster loading results.\u00a0<\/span><\/p>\n<h3><b>Improve your website design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While your website should exuberate a sense of natural simplicity when scrolling from page-to-page, you also want it to have a <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320#utm_source=Blog_December2019_ShoppingCartAbandonment\"><span style=\"font-weight: 400;\">seamless design<\/span><\/a><span style=\"font-weight: 400;\"> that entices visitors to browse your products and services. Nevertheless, part of having an intuitive design lies with your site\u2019s navigation, which should be clean, simple, and minimalistic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Straightforwardness is key and if your website possesses an overwhelming amount of content, text or clutter, shoppers will be discouraged from checking out their online shopping carts. So, avoid squishing the design by implementing added whitespace to allow a visual pathway and add alluring content to break up the monotony of your text and prolong your user engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help with your website design it\u2019s always best to utilize the <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320#utm_source=Blog_December2019_ShoppingCartAbandonment\"><span style=\"font-weight: 400;\">professional capabilities of a graphic designer<\/span><\/a><span style=\"font-weight: 400;\"> who possesses an eye for ornamental arrangement and composition.\u00a0<\/span><\/p>\n<h3><b>Optimize for mobile use\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays, most consumers are using their smartphones to shop and make purchases, so it becomes increasingly important for e-commerce business owners to <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=mobile#utm_source=Blog_December2019_ShoppingCartAbandonment\"><span style=\"font-weight: 400;\">cater to mobile users<\/span><\/a><span style=\"font-weight: 400;\">. Numinix offers web development plugins that make it easy for shoppers by ensuring that their mobile cart is visible at all times and providing them with a one-step checkout button so that they can easily enter their information, while not being forced to create an account if they don\u2019t want to. Improving your website\u2019s mobile optimization is crucial if you\u2019re hoping to grow your brand and attract more customers and it\u2019s also one of the best ways that you can increase your conversions and revenue.\u00a0<\/span><\/p>\n<p><strong>What have you done to lower your shopping cart abandonment on your e-commerce website? Drop some suggestions below to share with our readers.\u00a0\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to increase conversions on your e-commerce website, you\u2019ll want to take a behind the scenes look at the user experience you provide to your visitors. While it can sometimes be difficult to coax shoppers to proceed to the checkout page, there\u2019s a whole different set of complications to consider that may be&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[818,835,6,586,3],"tags":[957,898,580,950,589,1058,1059],"class_list":["post-4963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-platforms","category-plugins","category-visual-design","category-web-development","category-zen-cart-optimization","tag-graphic-designer","tag-mobile-optimization","tag-plugins","tag-visual-design","tag-web-development-2","tag-web-development-plugins","tag-web-speed-optimization"],"modified_by":"Alex Wilks","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/web-development-plugins.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4963"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4964"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}