{"id":4975,"date":"2020-01-06T08:00:57","date_gmt":"2020-01-06T15:00:57","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=4975"},"modified":"2025-03-21T07:28:06","modified_gmt":"2025-03-21T14:28:06","slug":"how-to-prepare-your-ecommerce-site-for-any-major-holidays","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-prepare-your-ecommerce-site-for-any-major-holidays\/","title":{"rendered":"How to prepare your e-commerce site for any major holidays"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/e-commerce-web-development.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4976\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/e-commerce-web-development.jpeg\" alt=\"e-commerce web deveopment \" width=\"600\" height=\"401\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/e-commerce-web-development.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/e-commerce-web-development-300x201.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once the hustle and bustle of the festive season is behind you, it doesn\u2019t mean that it\u2019s time to kick back and relax as a business owner. In fact, the first few months of a new year can be put to better use by strategically orchestrating some much-needed <\/span><a href=\"https:\/\/www.numinix.com\/services-403\/installs-upgrades-404\/#utm_source=Blog_January2020_E-CommerceHolidayRevamp\"><span style=\"font-weight: 400;\">e-commerce web development upgrades<\/span><\/a><span style=\"font-weight: 400;\">. So, if you hope to have your website performing well before the next major holiday or you simply want to revamp your seasonal selling approach, how about focusing on the following actionable performance updates to make 2020 your most profitable year yet?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-prepare-your-ecommerce-site-for-any-major-holidays\/#Curate_your_lists\" >Curate your lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-prepare-your-ecommerce-site-for-any-major-holidays\/#Re-engage_with_your_existing_customers\" >Re-engage with your existing customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-prepare-your-ecommerce-site-for-any-major-holidays\/#Tweak_your_shipping_rates\" >Tweak your shipping rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-prepare-your-ecommerce-site-for-any-major-holidays\/#Have_a_look_at_your_websites_mobile_performance\" >Have a look at your website\u2019s mobile performance\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-prepare-your-ecommerce-site-for-any-major-holidays\/#Tackle_any_problems_with_cart_abandonment\" >Tackle any problems with cart abandonment\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Curate_your_lists\"><\/span><b>Curate your lists<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether your email list could use some growth before the next major holiday or you simply want to sort your customers into lists according to their demographics, location or product-based interest, then you\u2019ll need to spend some time curating your lists to ensure that your content is reaching the most prospecting inboxes. When you have segmented email lists it allows your subscribers to check off the list sections that interest them based on their purchasing behavior, which allows you to monetize on your email marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, those looking to start from the ground up will need some e-commerce web development to <\/span><a href=\"https:\/\/www.numinix.com\/shop-by-ecommerce-platforms-web-development-services-c-179_248\/email-marketing-s-1156#utm_source=Blog_January2020_E-CommerceHolidayRevamp\"><span style=\"font-weight: 400;\">create an email list<\/span><\/a><span style=\"font-weight: 400;\">. Once your website is optimized for opt-ins, visitors will be allowed to put their emails into a <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-marketing-c-179_250_373_161\/mailchimp-for-zen-cart-dl-1188#utm_source=Blog_January2020_E-CommerceHolidayRevamp\"><span style=\"font-weight: 400;\">signup plugin<\/span><\/a><span style=\"font-weight: 400;\"> that will enable you to start curating highly valuable and action content.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Re-engage_with_your_existing_customers\"><\/span><b>Re-engage with your existing customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s never a bad time to focus your attention on the bread and butter of your business\u2026 the loyal, long-time consumers. Yes, you want to spend time and money to get yourself a vast, expanding customer base, but it\u2019s also important to look at the customers who are already and buying from you and examine ways that you can reward them for their continued business. Whether this involves creating campaigns that offer special deals for recurring shoppers or investment in a homepage re-design to compliment the values of your brand, it\u2019s crucial to find ways to re-engage with your target audience.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tweak_your_shipping_rates\"><\/span><b>Tweak your shipping rates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You have just made it through the busiest shopping season and while you don\u2019t need to immediately start planning for Christmas 2020, you should be using time this month to look through your end-of-year deliveries to see if you accurately pricing your shipping costs. Remember, when a product is purchased, that added shipping costs will need to be footed out-of-pocket if the calculation is incorrect, so take the time to appraise and compare your postage prices in regards to shipping and mailing in Canada, the U.S., and around the world to ensure that the exact cost is paid by your shopper. Keep in mind that there are <\/span><a href=\"https:\/\/www.numinix.com\/plugins-shipping-c-381_389#utm_source=Blog_January2020_E-CommerceHolidayRevamp\"><span style=\"font-weight: 400;\">shipping plugins<\/span><\/a><span style=\"font-weight: 400;\"> that will handle the calculations for you, so all you have to do is place the weight, dimensions, and cost requirements!\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Have_a_look_at_your_websites_mobile_performance\"><\/span><b>Have a look at your website\u2019s mobile performance\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile usability has increased steadily over the last few years, but many e-commerce websites have fallen behind in terms of innovative development. Since pretty much everyone uses their smartphone to peruse the internet daily, you should be ensuring that all of your <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=mobile%20optimization#utm_source=Blog_January2020_E-CommerceHolidayRevamp\"><span style=\"font-weight: 400;\">site\u2019s pages are optimized<\/span><\/a><span style=\"font-weight: 400;\"> to better appeal to potential mobile shoppers. After all, possessing a fantastic user experience may help you to increase your sales and transition mobile browsers to buyers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tackle_any_problems_with_cart_abandonment\"><\/span><b>Tackle any problems with cart abandonment\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While there are many e-commerce web developments to focus your efforts on, none are more valuable than <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-marketing-c-179_250_373_161\/automatic-recover-cart-sales-dl-1157#utm_source=Blog_January2020_E-CommerceHolidayRevamp\"><span style=\"font-weight: 400;\">shopping cart abandonment<\/span><\/a><span style=\"font-weight: 400;\">. Depending on how your website is set up to complete purchases, your particular site could have very high or low abandonment rates, but there are many reasons as to why potential customers choose to leave a site before finishing their purchases. Needless to say, whether consumers are just looking, comparing prices, would rather buy in-store or having technical issues, it\u2019s your job as the business owner to make online purchases as simplistic as possible. So, how about <\/span><a href=\"https:\/\/www.numinix.com\/plugins-checkout-c-381_382#utm_source=Blog_January2020_E-CommerceHolidayRevamp\"><span style=\"font-weight: 400;\">re-evaluating your checkout process<\/span><\/a><span style=\"font-weight: 400;\"> in 2020?\u00a0\u00a0<\/span><\/p>\n<p><strong>If you know of some other e-commerce web development suggestions to offer business owners, please share your thoughts below. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once the hustle and bustle of the festive season is behind you, it doesn\u2019t mean that it\u2019s time to kick back and relax as a business owner. In fact, the first few months of a new year can be put to better use by strategically orchestrating some much-needed e-commerce web development upgrades. So, if you&#8230;<\/p>\n","protected":false},"author":269,"featured_media":4976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[559,558,835,5,586,3],"tags":[1062,1060,1061,1046,451],"class_list":["post-4975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holiday-season-2","category-mobile-responsive","category-plugins","category-usability","category-web-development","category-zen-cart-optimization","tag-create-an-email-list","tag-e-commerce-web-deveopment","tag-mobile-optiization","tag-shipping-plugins","tag-shopping-cart-abandonment"],"modified_by":"Nurul Afsar","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/12\/e-commerce-web-development.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=4975"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/4975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/4976"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=4975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=4975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=4975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}