{"id":5132,"date":"2020-07-20T08:00:01","date_gmt":"2020-07-20T15:00:01","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=5132"},"modified":"2022-07-28T23:09:43","modified_gmt":"2022-07-29T06:09:43","slug":"crucial-web-components-that-make-up-a-successful-website","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/crucial-web-components-that-make-up-a-successful-website\/","title":{"rendered":"Crucial web components that make up a successful website"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-14-at-9.32.01-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5133\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-14-at-9.32.01-AM.png\" alt=\"\" width=\"598\" height=\"340\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-14-at-9.32.01-AM.png 598w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-14-at-9.32.01-AM-300x171.png 300w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">While consumer attention can be achieved through the strategic positioning of your products and services, how those elements are perceived will determine how well your business does when climbing the ladder towards eCommerce success. Innovations of your industry can also lead to radical changes in the scope of how the market and your business operate together, so it\u2019s paramount to capture the attention of online users and outline a business plan that adapts to the competitive landscape of your niche. While competing with more established brands can be daunting, there are many ways that you can improve your website by adding some must-have components that are proven effective in drawing eCommerce sales on the quest for user engagement.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/crucial-web-components-that-make-up-a-successful-website\/#Why_is_my_website_not_converting\" >Why is my website not converting?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/crucial-web-components-that-make-up-a-successful-website\/#How_to_find_a_good_website_design_and_development_company\" >How to find a good website design and development company&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/crucial-web-components-that-make-up-a-successful-website\/#What_other_elements_are_needed_to_fill_the_pages\" >What other elements are needed to fill the pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/crucial-web-components-that-make-up-a-successful-website\/#How_to_increase_website_sales\" >How to increase website sales&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/crucial-web-components-that-make-up-a-successful-website\/#What_plugins_do_high_converting_websites_use\" >What plugins do high converting websites use?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_my_website_not_converting\"><\/span><b>Why is my website not converting?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re just starting up your online business or currently have a storefront on the web, one of the main goals of operation is to increase conversions as quickly as possible to lead to more eCommerce sales. Keep in mind that while website traffic increases the potential for consumers to carry out purchases, the real influx in your online conversions will come from a <\/span><a href=\"https:\/\/www.numinix.com\/plugins-seo-c-381_386?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">strong SEO strategy<\/span><\/a><span style=\"font-weight: 400;\"> with the power to bring in higher-quality traffic to your website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we mentioned above, there are two scenarios: new websites and pre-existing websites, which both have very different reasons as to why the website likely isn\u2019t converting. New websites don\u2019t usually convert very well in the <\/span><a href=\"https:\/\/www.numinix.com\/development-c-397?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">beginning stages of development<\/span><\/a><span style=\"font-weight: 400;\"> because they don\u2019t rank very high on web-based search engines. Before a website can crawl up in ranks organically it needs industry-relevant content added to its pages. Through the use of the common practice of keyword targeting, an SEO specialist will take the time needed to research, accumulate, and develop copy and valuable backlinks. On the other hand, if an already established online business isn\u2019t making sales, there are some very different elements to consider before you can have a high-converting website.&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/trek.marketing\/what-we-do\/ecommerce-search-engine-optimization-services\/?utm_source=Blog_July2020_HighConversion\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> (SEO) is one of the most important components to drive online conversions and if your website is pre-existing and experiencing troubles in this area, it\u2019s crucial to invest more in your SEO strategy. SEO development includes keyword research, content creation, content marketing, and internal linking that will index your pages and get your website noticed by the masses. While this is the best way for you to increase website sales, there are a few other things you could do to boost your eCommerce sales:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that your call-to-action statements are abundant and clear.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your purchasing experience with a simplistic checkout page.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limit your choices by providing fewer buttons and menus.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invest heavily in <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=mobile&amp;utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">mobile optimization<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_find_a_good_website_design_and_development_company\"><\/span><b>How to find a good website design and development company&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aside from attracting quality traffic, you will also need a functional layout, some intuitive navigation, and other development features that will ensure your website is operating at its best. However, the biggest challenge comes from learning the elements of <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">how to design a website<\/span><\/a><span style=\"font-weight: 400;\"> and how to choose a website designer that will understand your vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, web design refers to the aesthetic and usability portions of the website, whereas website development takes an appealing design and makes it functional. HTML, CSS, JavaScript, PHP, and other programming languages are used to bring to life the design files that will make your website creative, clickable, and successful.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">Numinix Web Development Inc.<\/span><\/a><span style=\"font-weight: 400;\"> makes it their mission to create high converting websites that possess insightful maneuverability and prompt click-friendliness with superb layout design. Professionalism is of utmost importance, and since we understand the amount of money and time that\u2019s incorporated into the operations of an eCommerce website, increasing revenue is a goal that\u2019s focused on and implemented early in the process of creating or improving the face of your online business.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_other_elements_are_needed_to_fill_the_pages\"><\/span><b>What other elements are needed to fill the pages?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While we spoke about the wonders of SEO and how the researching of appropriate key terms can lead to more eCommerce sales on high converting websites, there are some other ways that businesses are adapting to be able to stand out from their online competitors.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Through the construction of a creative \u201cAbout Us\u201d and \u201cOur Mission\u201d section.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By taking a unique approach to how products or services are described or offered.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcasing their likeability through social media and the use of vibrant imagery and copy.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeping their content fresh.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not just relying on stock imagery, but also <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">custom graphics and designs<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display an online portfolio of company achievements and customer reviews.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Put yourself in the shoes of the shoppers who you\u2019re targeting by investing in elements that add value to their browsing and purchasing experience.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_increase_website_sales\"><\/span><b>How to increase website sales&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best ways that you can increase your eCommerce sales is by driving relevant traffic to your business page, which involves targeting the right people and communicating the right message.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s almost impossible to sell things to consumers if they don\u2019t want or need them. So, if you\u2019re hoping to get more relevant traffic onto your website, you will need to make sure you\u2019re offering items or services that are desirable, trending, or absolute must-haves. Since the key ingredient of high conversions is embraced after the creation of click-worthy content, you need to stop wasting your time and resources and start increasing your eCommerce sales by upgrading your eCommerce web development features to include <\/span><a href=\"https:\/\/www.numinix.com\/plugins-c-381?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">plugins<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.numinix.com\/installs-upgrades-c-393?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">installations<\/span><\/a><span style=\"font-weight: 400;\"> that empower your business by appeasing to the consumer\u2019s genuine interests. How do you do this? First, you will need to learn why people need your products, which problems they solve, and then reflect upon what target group will best relate to them.&nbsp;&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_plugins_do_high_converting_websites_use\"><\/span><b>What plugins do high converting websites use?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Plugins are a piece of software that act as add-ons to the web browser and extend the functionality of your eCommerce website. However, these user-friendly features often require the assistance of an eCommerce website design and development company to ensure that they are properly programmed for high-performance. So, once you\u2019re set on a company to work with and have a rough layout for the best eCommerce website design to advertise your products and services, you\u2019re ready to look into which plugins would best suit your need to increase eCommerce sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Numinix Web Development Inc. collection of high converting plugin options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.numinix.com\/plugins-checkout-c-381_382\/oneresponsive-checkout?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">One Page Responsive Checkout<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.numinix.com\/plugins-checkout-c-381_382\/fast-and-easy-ajax-checkout?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">Fast and Easy Ajax Checkout<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.numinix.com\/plugins-checkout-c-381_382\/social-login-dl-1168?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">Social Login<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.numinix.com\/plugins-customer-support-c-381_383\/olark-live-chat-widget?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">Olark Live Chat Widget<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.numinix.com\/plugins-seo-c-381_386\/magic-seo-urls?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">Magic SEO URLs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.numinix.com\/plugins-shipping-c-381_389\/free-shipping-average-weight-per-unit-dl-750?utm_source=Blog_July2020_HighConversion\"><span style=\"font-weight: 400;\">Free Shipping &#8211; Average Weight Per Unit&nbsp;<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.numinix.com\/plugins-shipping-c-381_389\/fedex-web-services-shipping-labels\"><span style=\"font-weight: 400;\">FedEx Web Services Shipping Labels&nbsp;<\/span><\/a><\/li>\n<\/ul>\n<p><strong>In your experience as an entrepreneur or web developer, what other website components combined will help to ensure online success? Drop a comment below to share with our readers. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While consumer attention can be achieved through the strategic positioning of your products and services, how those elements are perceived will determine how well your business does when climbing the ladder towards eCommerce success. Innovations of your industry can also lead to radical changes in the scope of how the market and your business operate&#8230;<\/p>\n","protected":false},"author":269,"featured_media":5133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,877,835,5,6,586],"tags":[467,1122],"class_list":["post-5132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rates","category-e-commerce-business","category-plugins","category-usability","category-visual-design","category-web-development","tag-ecommerce-sales","tag-how-to-increase-website-sales"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-14-at-9.32.01-AM.png","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=5132"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/5133"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=5132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=5132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=5132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}