{"id":5138,"date":"2020-07-27T08:00:38","date_gmt":"2020-07-27T15:00:38","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=5138"},"modified":"2022-07-28T23:07:24","modified_gmt":"2022-07-29T06:07:24","slug":"why-does-speed-optimization-play-a-vital-role-in-your-websites-online-conversions","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-does-speed-optimization-play-a-vital-role-in-your-websites-online-conversions\/","title":{"rendered":"Why does speed optimization play a vital role in your website\u2019s online conversions?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/AdobeStock_295016749.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5139\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/AdobeStock_295016749.jpeg\" alt=\"\" width=\"600\" height=\"358\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/AdobeStock_295016749.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/AdobeStock_295016749-300x179.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The focal element of a technologically superior website rests with the speed in which it can deliver. After all, an unimpressive performance can kill business, and if the primary factor that dictates a finished sale is <\/span><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">website speed optimization<\/span><\/a><span style=\"font-weight: 400;\">, wouldn\u2019t it be worth learning about how this digital virtue is an essential return-on-investment (ROI)? Continue reading to dive deep into this in-depth guide on the vital role speed plays in the success of your e-commerce business.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-does-speed-optimization-play-a-vital-role-in-your-websites-online-conversions\/#What_is_website_speed_optimization\" >What is website speed optimization?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-does-speed-optimization-play-a-vital-role-in-your-websites-online-conversions\/#Why_is_website_speed_optimization_so_important\" >Why is website speed optimization so important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-does-speed-optimization-play-a-vital-role-in-your-websites-online-conversions\/#What_is_the_page_load_speed_that_websites_want\" >What is the page load speed that websites want?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-does-speed-optimization-play-a-vital-role-in-your-websites-online-conversions\/#How_is_a_speed_test_done\" >How is a speed test done?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-does-speed-optimization-play-a-vital-role-in-your-websites-online-conversions\/#How_do_you_improve_your_websites_loading_speed\" >How do you improve your website\u2019s loading speed?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_website_speed_optimization\"><\/span><b>What is website speed optimization?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">Website speed optimization<\/span><\/a><span style=\"font-weight: 400;\"> is an umbrella term that falls under website performance and is a development tactic that\u2019s used to improve page load times. While the time a website takes to load has the potential to impact user experience, site traffic, and even search rankings, slow-loading sites can also critically damage other costly development improvements and efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Page speed is a reference that\u2019s used to the length of time at which web pages or media content takes to download from the website hosting servers onto the requesting browser <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> the time is measured based on the duration between clicking on the link and displaying the entire content.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, <\/span><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">website speed optimization<\/span><\/a><span style=\"font-weight: 400;\"> is more important than most business owners know, and the best part is that when you speed up your website, you\u2019re also improving your SEO and boosting the site\u2019s online conversions.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_website_speed_optimization_so_important\"><\/span><b>Why is website speed optimization so important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Consumers demand quick service<\/strong><span style=\"font-weight: 400;\"> and in the world of e-commerce, this transcribes to quick-loading websites. <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/?utm_source=Blog_July2020_WebsiteSpeedOptimization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to Google<\/span><\/a><span style=\"font-weight: 400;\">, the probability of a user leaving your website is strongly influenced by how fast your web pages load:&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">32% will abandon if the site load time is 1 to 3 seconds.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">90% will abandon if the site load time is 1 to 5 seconds.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">106% will abandon if the site load time is 1 to 6 seconds.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">123% will abandon if the site load time is 1 to 10 seconds.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When a user leaves your website there is little opportunity for your brand to later engage with that audience member, which could lead to a lost sale because your website was too slow.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another reason to invest in <\/span><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">website speed optimization<\/span><\/a><span style=\"font-weight: 400;\"> is that online search engines work better with fast-loading websites. This is because search engines are geared to deliver results that have the opportunity to provide a positive user experience. So, if you\u2019re hoping to appeal to the search engines and combine the strength of your SEO strategy, you will first need to increase the page speed of your website.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_page_load_speed_that_websites_want\"><\/span><b>What is the page load speed that websites want?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The current industry standard for web page load times is under three seconds, but in our experience as a <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">web development company<\/span><\/a><span style=\"font-weight: 400;\">, most websites are not able to meet this requirement. However, when it comes to page speed and website performance, there\u2019s no such thing as too fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/?utm_source=Blog_July2020_WebsiteSpeedOptimization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google study from 2017<\/span><\/a><span style=\"font-weight: 400;\"> examined web experiences across a variety of online sectors and of the chosen websites, concluded that 70% of the mobile landing pages took more than 5 seconds to load visual content and up to seven seconds to fully load the entire page. This means that no matter how exciting or visually appealing your website is, many users will abandon the site and move onto other browsing ventures simply because they don\u2019t want to wait a few more seconds.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_is_a_speed_test_done\"><\/span><b>How is a speed test done?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Image heavy websites often struggle to maintain speediness which is why at <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">Numinix Web Development Inc.<\/span><\/a><span style=\"font-weight: 400;\"> we perform a speed test on your website before we can determine the work that will be needed to get your website running up to speed.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the <\/span><a href=\"https:\/\/www.numinix.com\/shop-by-ecommerce-platforms-c-179?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">e-commerce platform<\/span><\/a><span style=\"font-weight: 400;\"> your website uses, Numinix can perform a site speed test which will provide us data about your entire website, allowing our team of developers to identify what you will need to do to<\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=speed%20test&amp;utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\"> improve your overall site-loading times<\/span><\/a><span style=\"font-weight: 400;\">. This could include caching extra data, optimizing your content, getting rid of unnecessary redirects, or even minifying HTML, CSS, and JavaScript code. Our report will highlight issues like the slowest loading URLs and allow you to prioritize individual pages that are most in need of website speed optimization. Plus, we will be able to further suggest ways to improve the speed of your e-commerce site, whether it\u2019s off-page, on-page, or through other technical factors such as SEO.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maximizing website performance is all about focusing on page speed optimization and with the addition of plugins, server-side scripts, and other minimal website tweaks, your website will noticeably perform better, load quicker, and respond well to search queries that incorporate factors including page speed, user experience, website responsiveness, and other web performance metrics.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_you_improve_your_websites_loading_speed\"><\/span><b>How do you improve your website\u2019s loading speed?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aside from running a performance test on your website, you can also use the following website speed optimizations tactics to create an SEO, user-friendly experience for shoppers.&nbsp;<\/span><\/p>\n<ul>\n<li><strong>Enable website caching:<\/strong><b> <span style=\"font-weight: 400;\">This action temporarily stores data for a web page when the user visits a site for the first time. By saving this data, rather than reloading it each time a user visits, the website will load quicker. Depending on which e-commerce platform you use, it could be as simple as enabling the website caching through general settings.<\/span><\/b><\/li>\n<li><strong>Audit your plugins:<\/strong> <span style=\"font-weight: 400;\">While plugins possess the power to add revolutionary functionality to your website, even decreasing development costs, they can also slow down the speed of your site. It\u2019s important to regularly audit your plugins to ensure that you\u2019re using necessary, high-quality tools that add value to your website rather than encouraging abandonment because of speed.&nbsp;&nbsp;<\/span><\/li>\n<li><strong>Minimizing the use of HTML, CSS, and JavaScript:<\/strong> <span style=\"font-weight: 400;\">It goes without saying but the more code and files you have on your website, the longer each page will take to load.&nbsp;<\/span><\/li>\n<li><strong>Compress site files:<\/strong> <span style=\"font-weight: 400;\">Another way that you can minimize the pull on resources as your site loads are by compressing some files. When files are small, the loading time is quicker, which is helpful with your overall website speed optimization.&nbsp;<\/span><\/li>\n<li><strong>Reduce the number of redirects:<\/strong> <span style=\"font-weight: 400;\">While redirects are useful tools to guide users to live pages when content is removed from your website when there are a number of redirects requiring HTTP requests, this can become problematic for the speed of your website.&nbsp;<\/span><\/li>\n<li><strong>Use better graphic formatting:<\/strong> <span style=\"font-weight: 400;\">The larger your graphics are, the slower the page load time, so to ensure that load times aren\u2019t bogged down but vibrant graphics, it\u2019s best to format your images to the right file type (JPEG, PNG, etc.), properly size the image dimensions, and <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-template-modifications-c-179_250_373_162\/automatic-image-optimization-dl-1171?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">compress the picture<\/span><\/a><span style=\"font-weight: 400;\"> to allow the image to speed up the load time.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do you think that your website speed is driving potential customers away from making an online purchase? Or if your Time to Interactive, First Contentful Paint (FCP), or Largest Contentful Paint (LCP) also needs improving, then this is the service for you. What about help minifying Javascript, CSS, or to leverage browser caching? We can also help with that! One of the best elements of this service is that it optimizes images and reduces bad requests while serving scaled images and eliminating render resources.&nbsp;<\/span><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Blog_July2020_WebsiteSpeedOptimization\"><span style=\"font-weight: 400;\">Contact us to discuss how we can go about improving your website\u2019s speed and other processes right now<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><strong>What did you find most interesting about the role of website speed optimization? Drop a comment below to start a conversation.&nbsp;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The focal element of a technologically superior website rests with the speed in which it can deliver. After all, an unimpressive performance can kill business, and if the primary factor that dictates a finished sale is website speed optimization, wouldn\u2019t it be worth learning about how this digital virtue is an essential return-on-investment (ROI)? Continue&#8230;<\/p>\n","protected":false},"author":269,"featured_media":5139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[586,10,818,558],"tags":[981,1124,988,1078,1123],"class_list":["post-5138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","category-conversion-rates","category-e-commerce-platforms","category-mobile-responsive","tag-e-commerce-platform","tag-google-study","tag-plugin-development","tag-web-development-company","tag-website-speed-optimization"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/07\/AdobeStock_295016749.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=5138"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/5139"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=5138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=5138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=5138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}