{"id":5150,"date":"2020-09-07T08:00:57","date_gmt":"2020-09-07T15:00:57","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=5150"},"modified":"2022-07-28T23:02:47","modified_gmt":"2022-07-29T06:02:47","slug":"the-cost-you-pay-as-a-business-when-you-have-a-bad-design","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/the-cost-you-pay-as-a-business-when-you-have-a-bad-design\/","title":{"rendered":"The cost you pay as a business when you have a bad design"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/09\/professional-web-design.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5151\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/09\/professional-web-design.jpeg\" alt=\"\" width=\"600\" height=\"364\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/09\/professional-web-design.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/09\/professional-web-design-300x182.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Web designers often emphasize the importance of a good, user-friendly online presence, yet business owners often struggle when they attempt to understand and justify the expense of <\/span><a href=\"https:\/\/www.numinix.com\/design-web-design-c-320_394?utm_source=Blog_September2020_PoorWebDesign\"><span style=\"font-weight: 400;\">professional web design<\/span><\/a><span style=\"font-weight: 400;\">. In today\u2019s technological era, having an eclectic design is more than a status symbol, and its usability, graphics, and content affect the bottom line of a businesses success, which is why we\u2019re here to tell you how neglecting your website has discouraged visitors from completing their online purchases.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-cost-you-pay-as-a-business-when-you-have-a-bad-design\/#What_components_contribute_to_a_bad_web_design\" >What components contribute to a bad web design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-cost-you-pay-as-a-business-when-you-have-a-bad-design\/#User_experience_is_one_of_the_key_elements_in_a_successful_website\" >User experience is one of the key elements in a successful website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-cost-you-pay-as-a-business-when-you-have-a-bad-design\/#What_are_some_mistakes_business_owners_make_when_investing_in_a_website_re-design\" >What are some mistakes business owners make when investing in a website re-design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-cost-you-pay-as-a-business-when-you-have-a-bad-design\/#What_makes_a_good_website\" >What makes a good website?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_components_contribute_to_a_bad_web_design\"><\/span><b>What components contribute to a bad web design?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While there\u2019s no particular formula for poor web design, there are some elements that will make a website more inferior to its competitors. Regardless of if your e-commerce website possesses the most fantastic ideas, if they\u2019re poorly executed by way your mediocre web design, it will raise red flags to potential customers and kill your <\/span><a href=\"https:\/\/www.numinix.com\/plugins-seo-c-381_386?utm_source=Blog_September2020_PoorWebDesign\"><span style=\"font-weight: 400;\">search engine optimization (SEO)<\/span><\/a><span style=\"font-weight: 400;\"> and conversation rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some common web design issues that <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_September2020_PoorWebDesign\"><span style=\"font-weight: 400;\">Numinix Web Development Inc.<\/span><\/a><span style=\"font-weight: 400;\"> sees with our prospective clients:<\/span><\/p>\n<ul>\n<li><strong>The website is too cluttered:<\/strong><b> <span style=\"font-weight: 400;\">A professional web design should have some alluring visuals, a compelling call-to-action, and valuable content that is displayed in a visually attractive way. On the other hand, many pages we look at first glance are overcrowded, which is displeasing to the eye and questions the credibility of the business owner. It\u2019s important to utilize the golden design rule of white space to attract user attention and remember that simplicity is better and will increase the likelihood of shoppers buying off of your website.&nbsp;<\/span><\/b><\/li>\n<li><strong>The website is experiencing issues with its content:<\/strong><span style=\"font-weight: 400;\"> While many people think that content isn\u2019t a major element within the professional web design of their business, that\u2019s simply not the case, as high-quality content is a useful driving factor in boosting your SEO ranking and conversion rate. Not only will credible and thoughtfully written content solidify your reputation as a business, but it will also secure you a place in the high search engine results. That being said, the best places to update your website\u2019s content are the company blog (which should be posted on frequently), the portfolio, and the \u201cabout us\u201d and \u201cour mission\u201d pages.&nbsp;<\/span><\/li>\n<li><strong>The website is hard to navigate:<\/strong><b> <span style=\"font-weight: 400;\">Shoppers today expect seamless usability on every screen, which means that it\u2019s your job as a business owner to live up to their expectations. Usability gives websites a competitive advantage with the ability to make more money and establish a following with a committed customer base. If your website is slow to load, trying to click, or leaves users unable to find what they\u2019re looking for, trust us when we say that they will take their business elsewhere.&nbsp;<\/span><\/b><\/li>\n<li><strong>The website has an overwhelming amount of flashy animation:<\/strong> <span style=\"font-weight: 400;\">While animations serve their purpose professionally, they often make the website more challenging to navigate, with large files slowing down the <\/span><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Blog_September2020_PoorWebDesign\"><span style=\"font-weight: 400;\">speed of the pages<\/span><\/a><span style=\"font-weight: 400;\"> and increasing bounce rates.<\/span><\/li>\n<\/ul>\n<p><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">How can a bad web design affect your business?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now that you understand what website components have the potential to contribute to a bad web design, it\u2019s also important to discuss how the above elements impact the bottom line for your business. While it can prove to be challenging to measure how much money your business will loose from disgruntled visitors, generally speaking, a bad web design will:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Damage your businesses credibility<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make your website look dated and behind with the times.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cost your business recurring customers every time a user navigates away from your website.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"User_experience_is_one_of_the_key_elements_in_a_successful_website\"><\/span><b>User experience is one of the key elements in a successful website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s digital age, it simply isn\u2019t enough to create a website to attract visitors. While online shopping is more prevalent than it has ever been before, choices are also more abundant, making it so that your realm of competition has greatly expanded to include many other businesses that are also focused on attracting the same target audience. This is why professional web design is so important. Attractive visuals and a functional layout make the shopping experience more enjoyable for the user.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, aside from hiring a company to orchestrate some high-quality graphics to use throughout your website, what other ways can you improve your user experience through design?<\/span><\/p>\n<ul>\n<li><strong>Complete a website overhaul:<\/strong><b> <span style=\"font-weight: 400;\">Are there too many unappealing issues with your website\u2019s current design? Have a professional graphic designer plot a new course of visuals for your website and hire a front-end web developer to make it all come to life.&nbsp;<\/span><\/b><\/li>\n<li><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=optimize&amp;utm_source=Blog_September2020_PoorWebDesign\">Optimize and compress<\/a> your images and files: <span style=\"font-weight: 400;\">This will increase your website\u2019s load time and in turn, web conversions.&nbsp;<\/span><\/li>\n<li><strong>Remove extra website pop-ups:<\/strong> <span style=\"font-weight: 400;\">While a small window suggesting that a customer subscribes to your newsletter is an ideal way to grab hold of new emails, too many pop-ups are annoying and generally take away from the overall user experience.&nbsp;<\/span><\/li>\n<li><strong>Ensure your website is responsive:<\/strong> <span style=\"font-weight: 400;\">Looks and functionality go hand-in-hand and it\u2019s important that your website is visually and physically appealing on every type of device, including the various ranges of mobile smart devices.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The user\u2019s experience is either positive or negative and while many factors combine to make a single visitor impression, the more simplistic and enjoyable the experience is for the visitor, the more likely there are to become a recurring customer that\u2019s happy to carry out their shopping purchases through your online portal.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_some_mistakes_business_owners_make_when_investing_in_a_website_re-design\"><\/span><b>What are some mistakes business owners make when investing in a website re-design?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since your e-commerce website is a visual representation of your business it\u2019s important to use this online medium as an integral business investment. While websites are incredibly beneficial for selling products and services to consumers, a poorly designed site spoils your companies reputation among its once-trusted customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re unsure of how to carry out a re-design, start by asking yourself the following questions:&nbsp;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Does my website look antiquated?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Are my sales and user conversions steadily decreasing?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Is my website not user-friendly?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you answered \u201cyes\u201d to all the above questions, it\u2019s time for you to invest in a revamped, <\/span><a href=\"https:\/\/www.numinix.com\/design_package_comparison.html?utm_source=Blog_September2020_PoorWebDesign\"><span style=\"font-weight: 400;\">professional web design from Numinix Web Development Inc.<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, while you\u2019re waiting for your reply from our delightful service team, here are top mistake business owners make when investing in their re-design:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Forgetting to analyze their current web design before seeking a new one.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Disregarding the benefit of setting business goals.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Picking aesthetic improvements over functionality.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Failing to research and set an appropriate budget.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Not understanding the concept of how long a project may take.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Neglecting search engine optimization (SEO).&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Overlooking the power of having a strong content strategy.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ignoring the importance of <\/span><a href=\"https:\/\/www.numinix.com\/installs-upgrades-c-393?utm_source=Blog_September2020_PoorWebDesign\"><span style=\"font-weight: 400;\">continuing development, debugging, and other improvements<\/span><\/a><span style=\"font-weight: 400;\"> once the new website is launched.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_makes_a_good_website\"><\/span><b>What makes a good website?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re well-versed in what a bad website looks like, it\u2019s time to flip things around and discuss valuable websites and how they improve your business outcomes. Aside from retaining customers, good websites also keep your page at the top of SEO rankings to allow your business to reach its full potential.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some other things to consider:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Regularly update your web content by providing links to credible sources within your industry.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Invest in a clear, user-friendly design that requires very little backtracking and a concise call-to-action.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mobile compatibility.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Quick, convenient navigation.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Emphasis on important website elements.&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong>Are you interested in the intersection between UX and UI Design? Speak with a representative from our team to learn more by dropping a comment below. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web designers often emphasize the importance of a good, user-friendly online presence, yet business owners often struggle when they attempt to understand and justify the expense of professional web design. In today\u2019s technological era, having an eclectic design is more than a status symbol, and its usability, graphics, and content affect the bottom line of&#8230;<\/p>\n","protected":false},"author":269,"featured_media":5151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,10,877,558,29,5,586],"tags":[641,288,642,235,1044],"class_list":["post-5150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-design","category-conversion-rates","category-e-commerce-business","category-mobile-responsive","category-search-engine-optimization","category-usability","category-web-development","tag-conversion-rates","tag-professional-web-design","tag-search-engine-optimization","tag-user-experience","tag-web-developments"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/09\/professional-web-design.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=5150"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/5151"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=5150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=5150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=5150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}