{"id":5168,"date":"2020-10-12T08:00:38","date_gmt":"2020-10-12T15:00:38","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=5168"},"modified":"2022-07-28T22:58:08","modified_gmt":"2022-07-29T05:58:08","slug":"what-are-the-best-ways-to-increase-user-engagement-on-your-website","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/what-are-the-best-ways-to-increase-user-engagement-on-your-website\/","title":{"rendered":"What are the best ways to increase user engagement on your website?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/10\/AdobeStock_374277246.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5169\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/10\/AdobeStock_374277246.jpeg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/10\/AdobeStock_374277246.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/10\/AdobeStock_374277246-300x169.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The success of an e-commerce website is best measured by its user engagement, as this actionable element earns you more leads and revenue in the future. So, whether you\u2019re new to the world of e-commerce selling or your business needs conversion assistance, we recommend reading about how user engagement affects your website and what you can do to improve it.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-the-best-ways-to-increase-user-engagement-on-your-website\/#What_is_user_engagement\" >What is user engagement?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-the-best-ways-to-increase-user-engagement-on-your-website\/#Why_does_it_matter\" >Why does it matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-the-best-ways-to-increase-user-engagement-on-your-website\/#Why_is_the_term_%E2%80%9Cengagement%E2%80%9D_important_to_include\" >Why is the term \u201cengagement\u201d important to include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-the-best-ways-to-increase-user-engagement-on-your-website\/#Breaking_down_the_types_of_user_engagement\" >Breaking down the types of user engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-the-best-ways-to-increase-user-engagement-on-your-website\/#How_to_track_and_improve_user_engagement\" >How to track and improve user engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-the-best-ways-to-increase-user-engagement-on-your-website\/#What_are_some_foolproof_ways_to_increase_your_user_engagement\" >What are some foolproof ways to increase your user engagement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/what-are-the-best-ways-to-increase-user-engagement-on-your-website\/#What_are_the_principles_of_user_engagement\" >What are the principles of user engagement?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_user_engagement\"><\/span><b>What is user engagement?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In its simplest form, user engagement is when visitors to your website enjoy your design, copy, products, and services enough to shop and peruse your content, which often converts into sales for your business. Most importantly, when user engagement remains high, you\u2019ll notice a steady increase in conversions, as your everyday audience turns into returning customers who make regular visits and purchases from your website.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_does_it_matter\"><\/span><b>Why does it matter?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engagement and behaviour are directly connected to a customer\u2019s level of interest, and the more time they spend engaged with a product or service, the more invested they become in that product or service. Not only does this lead to more opportunities for business monetization, but it also increases your brand\u2019s awareness and allows the recurring users to formulate connections with your brand. Ultimately, the success or failure of your business can be directly correlated to the information you gain through user engagement.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_the_term_%E2%80%9Cengagement%E2%80%9D_important_to_include\"><\/span><b>Why is the term \u201cengagement\u201d important to include?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since happy customers will invest time, energy, and emotion into using a product, businesses like to use the term \u201cengage\u201d instead of \u201cuse\u201d. This is because every other form of online behaviour is measured through engagements, such as analytics and metrics. Also, engagement is typically a good word to describe interactions, such as click-through, downloads, screen time, blog submission comments, social media links, shares, retweets, and so on.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While an e-commerce business owner may use their website to track user engagement, the benchmark of its performance should be measured by evaluating the number of page views or the average time that\u2019s spent on each page. If over time this number isn\u2019t increasing, it\u2019s the business\u2019s job to find new ways to improve user engagement or find help through <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_October2020_UserEngagement\"><span style=\"font-weight: 400;\">professional web development services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Breaking_down_the_types_of_user_engagement\"><\/span><b>Breaking down the types of user engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since there are various types of engagement when it comes to website visits, we thought it would be easier to give you some examples.<\/span><\/p>\n<ul>\n<li><strong>Reading and absorbing content:<\/strong><b> <span style=\"font-weight: 400;\">When a visitor clicks-through to your website, reads the information on your homepage and then begins selecting other pages on your website, that\u2019s user engagement. The potential customer is actively learning about your business and its offerings, and the more time they spend, the greater their chances are of making a purchase.&nbsp;<\/span><\/b><\/li>\n<li><strong>Participating in comments and discussions:<\/strong> <span style=\"font-weight: 400;\">It\u2019s so important to have a call-to-action on your business website. This form of user engagement could include a quiz, answer polls, surveys, or <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=chat&amp;utm_source=Blog_October2020_UserEngagement\"><span style=\"font-weight: 400;\">interactions with chatbots<\/span><\/a><span style=\"font-weight: 400;\">. If you don\u2019t have a programming background, it\u2019s best to collaborate with a professional web development team in the creation of interactive content.&nbsp;<\/span><\/li>\n<li><strong>Possessing social shares:<\/strong> <span style=\"font-weight: 400;\">When visitors like your content, they may want to share it with their friends and family. So, ensure that you have <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=social&amp;utm_source=Blog_October2020_UserEngagement\"><span style=\"font-weight: 400;\">social buttons developed<\/span><\/a><span style=\"font-weight: 400;\"> onto your websites to allow visitors to share through and increase your user engagement across other social media platforms.&nbsp;<\/span><\/li>\n<li><strong>Aesthetic videos and images:<\/strong> <span style=\"font-weight: 400;\">Whether you offer a media gallery or simply show off via page-to-page graphics, it\u2019s important to peruse the delight of shoppers with professional imagery or videos on your website. When looking to maximize the quality of any visually-oriented content, a <\/span><a href=\"https:\/\/www.numinix.com\/design-c-320?utm_source=Blog_October2020_UserEngagement\"><span style=\"font-weight: 400;\">graphic designer<\/span><\/a><span style=\"font-weight: 400;\"> is equipped with the tools and know-how to embellish your brand and business values through compelling images.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_track_and_improve_user_engagement\"><\/span><b>How to track and improve user engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Measuring and improving your website\u2019s user engagement is dependent on the nature of your product or service.&nbsp;<\/span><\/p>\n<ul>\n<li><strong>An e-commerce website<\/strong><b> <span style=\"font-weight: 400;\">should focus on its core usage pattern, the shopping experience. People who are browsing more frequently will likely make more purchases, as they\u2019re considered to be the most engaged. Aside from overall website usability, you can find results through other analytics, such as <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=shopping%20cart%20abandonment&amp;utm_source=Blog_October2020_UserEngagement\"><span style=\"font-weight: 400;\">shopping cart abandonment rates<\/span><\/a><span style=\"font-weight: 400;\"> or the success or failure of <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=recommended%20for%20you&amp;utm_source=Blog_October2020_UserEngagement\"><span style=\"font-weight: 400;\">recommendation systems<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<li><strong>A blog<\/strong><span style=\"font-weight: 400;\"> may have the opportunity to earn revenue from the advertising of affiliate products or services, and the more time that users spend reading articles, the more opportunities they are for monetization. While e-commerce websites place more weight on direct sales, content is a great focus that can allow the business to benefit down the road. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">The user engagement of <\/span><strong>apps<\/strong> <span style=\"font-weight: 400;\">is measured by the number of app launches, time spent using the app, and the number and type of interactions that are completed within the app.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, as you can see, user engagement can be defined differently based on the type of product or service that\u2019s in question. Thus, it\u2019s important to measure effectiveness from the core function and not just consistently check to see how much money you\u2019ve made.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_some_foolproof_ways_to_increase_your_user_engagement\"><\/span><b>What are some foolproof ways to increase your user engagement?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some tips from the professional web development company, Numinix!<\/span><\/p>\n<ul>\n<li><strong>Make your site faster to load:<\/strong><b><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Blog_October2020_UserEngagement\"><span style=\"font-weight: 400;\">Speed optimization<\/span><\/a><span style=\"font-weight: 400;\"> is an essential part of your user engagement strategy, as when web pages load instantly for your visitors, it keeps them happy on-site, engaging with various web elements and encouraging them to carry out purchases. If you have some room for speed improvement, have a professional web development team put in that effort to make your website stand out above the competition.&nbsp;<\/span><\/b><\/li>\n<li><strong>De-clutter your layout:<\/strong> <span style=\"font-weight: 400;\">Sometimes simpler is best, as overwhelming web designs can lead to a higher bounce rate. So, if your layout has too much going on, we recommend consulting with a web designer who will create a centre-stage blueprint with plenty of white space and readable fonts.&nbsp;<\/span><\/li>\n<li><strong>Improve your linking:<\/strong> <span style=\"font-weight: 400;\">Your website links should have some descriptive anchor text, using specific and relevant landing pages. Also, be sure to test that all links work before publishing your content.&nbsp;<\/span><\/li>\n<li><strong>Lengthen your text:<\/strong> <span style=\"font-weight: 400;\">While designs should be simple, your text should be bold if you want higher user engagement. After all, the more words that are available to immerse your customers, the more time they will spend reading. However, keep in mind that your text still needs to provide quality, informative, and actional content that provides value, not fluff that\u2019s used to just fulfill your page\u2019s word count.&nbsp;<\/span><\/li>\n<li><strong>Put related content on display:<\/strong> <span style=\"font-weight: 400;\">If you have a website that\u2019s full of interesting content, make sure to put other industry-relevant blogs on display for your viewers to see. Many businesses rely on post-to-post engagement and the longer a potential customer stays on your website, the better it\u2019s for your conversions.&nbsp;<\/span><\/li>\n<li><strong>Add a chat box:<\/strong> <span style=\"font-weight: 400;\">You can\u2019t be available 24\/7 and when your customers run into issues or have questions about your products and services, most aren\u2019t patient enough to wait for a next-day response. That\u2019s why it\u2019s beneficial to have <\/span><a href=\"https:\/\/www.numinix.com\/plugins-customer-support-c-381_383?utm_source=Blog_October2020_UserEngagement\"><span style=\"font-weight: 400;\">some form of chatbox<\/span><\/a><span style=\"font-weight: 400;\"> on your homepage that can help customers by inducing comfort and providing them relevant information to their inquiries.&nbsp;<\/span><\/li>\n<li><strong>Ensure that you\u2019re mobile-friendly:<\/strong> <span style=\"font-weight: 400;\">Mobile responsiveness is one of the key elements of user engagement, as most people enjoy perusing websites across a variety of devices. This will ensure that you cater to the needs of all users and improve your user engagement experience by displaying critical information that can be clicked, read, and accessed through any device.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_principles_of_user_engagement\"><\/span><b>What are the principles of user engagement?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since usability is closely tied to engagement, it\u2019s important to facilitate elements that add value to your users and business revenue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend focusing on the following:&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Helping users to achieve their goals.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creating content that fits the device and the platform.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creating content and ads that are relevant and personalized to your audience.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Finding out the strengths and weaknesses of your products and services and fixing any barriers to access them.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Developing visually rich and interactive content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately your goal should be to increase the relevance, value, and engagement of your users alongside increasing your website conversions.&nbsp;<\/span><\/p>\n<p><strong>If you have any more questions about user engagement or professional web development, please drop them in the comments section below for a prompt reply! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The success of an e-commerce website is best measured by its user engagement, as this actionable element earns you more leads and revenue in the future. So, whether you\u2019re new to the world of e-commerce selling or your business needs conversion assistance, we recommend reading about how user engagement affects your website and what you&#8230;<\/p>\n","protected":false},"author":269,"featured_media":5169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,4,558,5,586],"tags":[1137,1136,1008,949,1135,9,589],"class_list":["post-5168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rates","category-marketing-strategies","category-mobile-responsive","category-usability","category-web-development","tag-chatbot-widget","tag-mobile-responsiveness","tag-professional-web-development","tag-speed-optimization","tag-user-engagement","tag-web-design","tag-web-development-2"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2020\/10\/AdobeStock_374277246.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=5168"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/5169"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=5168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=5168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=5168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}