{"id":5224,"date":"2021-03-08T08:00:33","date_gmt":"2021-03-08T15:00:33","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=5224"},"modified":"2022-07-28T22:39:01","modified_gmt":"2022-07-29T05:39:01","slug":"why-is-mobile-optimization-one-of-the-most-important-e-commerce-investments","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-is-mobile-optimization-one-of-the-most-important-e-commerce-investments\/","title":{"rendered":"Why is mobile optimization one of the most important e-commerce investments?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/03\/mobile-optimization.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5225\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/03\/mobile-optimization.jpeg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/03\/mobile-optimization.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/03\/mobile-optimization-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Mobile devices are quickly becoming the top choice for online shopping, with the importance of this purchasing method weighing heavily on <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=mobile&amp;utm_source=Blog_March2021_MobileOptimization\"><span style=\"font-weight: 400;\">mobile optimization<\/span><\/a><span style=\"font-weight: 400;\">. In an ever-changing economic landscape, one must adjust to current trends, leaving business owners and <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_March2021_MobileOptimization\"><span style=\"font-weight: 400;\">web development companies<\/span><\/a><span style=\"font-weight: 400;\"> to make the transition to a world where websites are starting to cater more so to smartphone purchasing over the once-popular desktop method. This has allowed them to raise customer satisfaction and retention using a convenient, device-friendly shopping experience. Needless to say, if you want your brand to have a shot at competing with big-box e-retailers, consider everything you can learn about mobile optimization from the content below.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-mobile-optimization-one-of-the-most-important-e-commerce-investments\/#Whats_our_definition_of_mobile_optimization\" >What\u2019s our definition of mobile optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-mobile-optimization-one-of-the-most-important-e-commerce-investments\/#Digging_deeper_into_the_importance_of_mobile_optimization\" >Digging deeper into the importance of mobile optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-mobile-optimization-one-of-the-most-important-e-commerce-investments\/#What_is_the_difference_between_a_mobile-friendly_site_and_a_mobile-optimized_site\" >What is the difference between a mobile-friendly site and a mobile-optimized site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-mobile-optimization-one-of-the-most-important-e-commerce-investments\/#What_are_the_growing_benefits_of_mobile_optimization_for_e-commerce\" >What are the growing benefits of mobile optimization for e-commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-mobile-optimization-one-of-the-most-important-e-commerce-investments\/#How_to_optimize_your_website_for_mobile_users\" >How to optimize your website for mobile users<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Whats_our_definition_of_mobile_optimization\"><\/span><b>What\u2019s our definition of mobile optimization?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile optimization is a process that ensures visitors accessing your e-commerce site from their mobile devices have the same engaging, user-friendly experiences as those using a desktop computer. A website that\u2019s optimized by a skilled web developer will reformat itself and adjust its layout and content automatically to fit on a variety of smaller screens. In a world where many shoppers are looking for products and services using their smartphones, mobile optimization has become an essential part of every businesses\u2019 web development strategy.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digging_deeper_into_the_importance_of_mobile_optimization\"><\/span><b>Digging deeper into the importance of mobile optimization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The technological trends within society are advancing every day, which is making it nearly impossible for business owners to keep up with their competition if their website isn\u2019t mobile-friendly. While Generation X (those born between 1966 and 1981) are the <\/span><a href=\"https:\/\/transaction.agency\/ecommerce-statistics\/generation-x-shop-more-online-than-baby-boomers-and-millennials\/?utm_source=Blog_March2021_MobileOptimization#:~:text=Generation%20X%20(people%20born%20between,digital%20natives%20of%20our%20society.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">age group driving the most transactions per year<\/span><\/a><span style=\"font-weight: 400;\">, Millennials (those born between 1981 and 1996) are the digital natives of our society, with Boomers (those born between 1946 and 1964) quickly adapting to this type of shopping experience as well. While the COVID-19 pandemic has made a huge impact on the necessity and convenience of online shopping, the simplicity of making purchases on websites is one of the primary factors bridging the gap between generations and their e-commerce spending habits. Nevertheless, ensuring that each visitor who\u2019s gaining access to your site is given the same experience\u2014visibility of design, innovative structure, <\/span><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Blog_March2021_MobileOptimization\"><span style=\"font-weight: 400;\">speed of a page<\/span><\/a><span style=\"font-weight: 400;\">, and more\u2014will do wonders for your conversion rates!&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_a_mobile-friendly_site_and_a_mobile-optimized_site\"><\/span><b>What is the difference between a mobile-friendly site and a mobile-optimized site?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Being mobile-friendly will increase your site\u2019s performance by making it easier to access for all. However, many people don\u2019t know that an e-commerce website can be mobile-friendly but not mobile-optimized. This is because the definition of a mobile-friendly site is a website that will load properly on all devices, with the ability to navigate and command your way from page to page. On the other hand, a mobile-optimized site is a responsive design where the development of the website doesn\u2019t change based on the device that\u2019s used. This means that if the website is developed for mobile optimization, it will adjust its size and format automatically to allow some flexibility in which device customers can use, making it a more practical solution long-term for attracting a wider customer base.&nbsp;<\/span><\/p>\n<p><b>*Note: You must have a <\/b><a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_March2021_MobileOptimization\"><b>web development team<\/b><\/a><b> ensure that your website is optimized for mobile before it goes live, as this will help to catch any consumers who may turn away based on poor site functionality.&nbsp;<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_growing_benefits_of_mobile_optimization_for_e-commerce\"><\/span><b>What are the growing benefits of mobile optimization for e-commerce?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consumers today possess the power of the internet in their pockets, with the empowered ability to make purchase decisions without having to step foot into a brick-and-mortar store or speak with a sales representative. As an e-commerce business, your job is to make it into the hands of the consumer. But first, you must tap into their minds.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the major advantages of a mobile-optimized website:&nbsp;<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Betters search engine optimization:<\/strong> <span style=\"font-weight: 400;\">A mobile-optimized website raises your organic ranking because it encourages more users to remain on the page. Even if nothing is purchased, it\u2019s beneficial when users click and remain active rather than backing out frequently.&nbsp;<\/span><\/li>\n<li aria-level=\"1\"><strong>Builds credibility<\/strong><b>: <\/b><span style=\"font-weight: 400;\">Websites that feature mobile optimization allow more customers to be reached at a quicker rate. This increases customer satisfaction and will benefit your businesses\u2019 reputation.&nbsp;<\/span><\/li>\n<li aria-level=\"1\"><strong>Enforces a responsive design:<\/strong> <span style=\"font-weight: 400;\">While a desktop design can be formatted to be mobile-friendly, the key to having a responsive website rests with the ability to adapt content to be user-friendly on all modes of viewing. A responsive design will automatically resize and adjust your content, reducing any need to excessively zoom or scroll.&nbsp;<\/span><\/li>\n<li aria-level=\"1\"><strong>Helps with site speed:<\/strong> <span style=\"font-weight: 400;\">The window you get between someone clicking on your website and the time it takes to load will ultimately be one of the biggest deciding factors as to whether a purchase will be carried out. Ideally, your site should load in 1 to 2 seconds to remain engaging and ensure a good customer experience. Alongside speed optimization, mobile optimization takes steps to reduce your load time by <\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-modules-template-modifications-c-179_250_373_162\/automatic-image-optimization-dl-1171?utm_source=Blog_March2021_MobileOptimization\"><span style=\"font-weight: 400;\">compressing and resizing the web content<\/span><\/a><span style=\"font-weight: 400;\"> to decrease the chances of website lags.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are some design considerations for those seeking a website optimized for mobile devices:<\/span><\/p>\n<ul>\n<li><b>E<\/b><strong>nsure that your text is legible:<\/strong> <span style=\"font-weight: 400;\">You could have 20\/20 vision, but if your website\u2019s content is too small, it will likely be super tiny when viewed on a mobile screen. Keep in mind that it\u2019s always best to use simple, non-stylized fonts to ensure the size will convert well across mobile devices. Also, the amount of text on your page is something that can affect its mobile optimization. Big blocks of content are harder to read, especially when there\u2019s no imagery to break it up. So, keep mobile in mind with your design and consider using lots of images and some bullet points in your copy to make your website easier to read across all of its available platforms.&nbsp;<\/span><\/li>\n<li><strong>Consider touch navigation for the design:<\/strong> <span style=\"font-weight: 400;\">Just because a desktop mouse is tiny doesn\u2019t mean that your customer\u2019s fingers will be. In fact, you should be considering a variety of elements in your website\u2019s design to ensure that all areas are clickable to avoid annoyance from people failing to select the right features in their first go.&nbsp;<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_optimize_your_website_for_mobile_users\"><\/span><b>How to optimize your website for mobile users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since more and more shoppers are switching to mobile devices, it has never been more important to build a mobile-first website that caters to smartphone users. That being said, you don\u2019t need to design a completely new website. Instead, here are some suggestions that you can focus on.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Prioritize mobile: <\/b><span style=\"font-weight: 400;\">Mobile screens possess limited display space, so be sure that your content has a visual pathway that follows a more vertical structure. This is not to say <\/span><span style=\"font-weight: 400;\">there can&#8217;t be some horizontal elements i<\/span><span style=\"font-weight: 400;\">ncluded for your desktop traffic. Just ensure that whatever design is used is visual for all types of users.<\/span><\/li>\n<li aria-level=\"1\"><strong>Select your content first:<\/strong> <span style=\"font-weight: 400;\">There are a lot of interesting features that can be done with a mobile design as opposed to a desktop design. That being said, always give way to content first by ensuring that your content is readable and accessible before incorporating crazy and much less forgiving visual distractions.&nbsp;<\/span><\/li>\n<li aria-level=\"1\"><strong>Simplistic navigation:<\/strong> <span style=\"font-weight: 400;\">Aside from having a good-looking, speedy website, it should also feature easy-to-use navigation. And when it comes to viewing websites on a mobile device, a simple <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=scroll%20widget&amp;utm_source=Blog_March2021_MobileOptimization\"><span style=\"font-weight: 400;\">scroll-to-top widget<\/span><\/a><span style=\"font-weight: 400;\"> might be the perfect featured addition.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The best way to ensure that your website is optimized for mobile devices is to have a <\/span><a href=\"https:\/\/www.numinix.com\/create_account.html?utm_source=Blog_March2021_MobileOptimization\"><span style=\"font-weight: 400;\">professional web development company<\/span><\/a><span style=\"font-weight: 400;\"> take a look and offer you feedback about its feel and flow. They possess the skills and industry experience needed to update any development features through careful examination and in the meantime, you can regularly check your website with your phone to see how it all works together to increase your traffic and sales.<\/span><\/p>\n<p><strong>Did you learn anything you didn\u2019t already know about mobile optimization? Drop a comment below to offer us some feedback. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile devices are quickly becoming the top choice for online shopping, with the importance of this purchasing method weighing heavily on mobile optimization. In an ever-changing economic landscape, one must adjust to current trends, leaving business owners and web development companies to make the transition to a world where websites are starting to cater more&#8230;<\/p>\n","protected":false},"author":269,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[558,5,6,586],"tags":[898,642,949,589,1154],"class_list":["post-5224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-responsive","category-usability","category-visual-design","category-web-development","tag-mobile-optimization","tag-search-engine-optimization","tag-speed-optimization","tag-web-development-2","tag-web-development-strategy"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/03\/mobile-optimization.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=5224"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=5224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=5224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=5224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}