{"id":5267,"date":"2021-09-13T08:00:40","date_gmt":"2021-09-13T15:00:40","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=5267"},"modified":"2022-07-28T22:08:29","modified_gmt":"2022-07-29T05:08:29","slug":"4-reasons-your-website-is-holding-back-business-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/4-reasons-your-website-is-holding-back-business-and-how-to-fix-them\/","title":{"rendered":"4 reasons your website is holding back business and how to fix them"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/09\/web-application-development.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5268\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/09\/web-application-development.jpeg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/09\/web-application-development.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/09\/web-application-development-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring that you have a strong digital infrastructure is a fancy way of saying that your website\u2019s performance is a direct reflection of your business. By today\u2019s standards, consumers expect a fast-loading site and a smooth user experience, which is why it\u2019s important to invest in quality when you <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Trek_Blog&amp;utm_campaign=September2021_WebApplicationDevelopment%5C\"><span style=\"font-weight: 400;\">hire the professionals that will be managing your site<\/span><\/a><span style=\"font-weight: 400;\">. That being said, there may be some common reasons that visitors are reluctant to spend time on your website, and here are four that we\u2019ve commonly noticed.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-reasons-your-website-is-holding-back-business-and-how-to-fix-them\/#1_Your_website_may_possess_sloppy_code\" >1. Your website may possess sloppy code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-reasons-your-website-is-holding-back-business-and-how-to-fix-them\/#2_Your_website_might_have_too_many_plugins_or_modules\" >2. Your website might have too many plugins or modules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-reasons-your-website-is-holding-back-business-and-how-to-fix-them\/#3_Your_websites_images_are_not_compressed\" >3. Your website\u2019s images are not compressed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-reasons-your-website-is-holding-back-business-and-how-to-fix-them\/#4_Your_website_isnt_in_use_of_a_content_delivery_network_CDN\" >4. Your website isn\u2019t in use of a content delivery network (CDN)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Your_website_may_possess_sloppy_code\"><\/span><b>1. Your website may possess sloppy code<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Often when websites are underperforming it\u2019s because the business owner took free code that they found online or because they hired an inexperienced web developer. Your web application development should be clean, and when creating a website from the ground up, professional developers know that it\u2019s best to start with minimalistic code to avoid loading delays and compress extra-large files into smaller bits.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many situations, our developers find extra lines of code where less experienced developers took shortcuts to make the job cheaper and faster for the client. Needless to say, these timesavers translate to costly fixes for the clients as the website grows and the online infrastructure weakens due to increased traffic. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Your_website_might_have_too_many_plugins_or_modules\"><\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">2. Your website might have too many plugins or modules<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">WordPress is one of the most popular platforms used to build up a website for a first-time business owner and the biggest reason is that <\/span><a href=\"https:\/\/www.numinix.com\/plugins-c-381?utm_source=Trek_Blog&amp;utm_campaign=September2021_WebApplicationDevelopment\"><span style=\"font-weight: 400;\">many of the plugins available are free of charge<\/span><\/a><span style=\"font-weight: 400;\">. That said, just because they\u2019re free, doesn\u2019t mean that you should install them all, as this adds extra lines of code, decelerating your website and increasing its redirects.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decluttering plugins is a common task that Numinix web developers find themselves working on with many new clients, as they\u2019re focused on creating websites that are built for <\/span><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Trek_Blog&amp;utm_campaign=September2021_WebApplicationDevelopment\"><span style=\"font-weight: 400;\">speed performance<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp; <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Your_websites_images_are_not_compressed\"><\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">3. Your website\u2019s images are not compressed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By far one of the most common reasons why your website is holding you back is by having an abundance of large images that are not properly compressed. While images are undeniably a major element of all websites, when the files are not compressed, your website will lag and possibly deter visitors from purchasing. Without an<\/span><a href=\"https:\/\/www.numinix.com\/zen-cart-plugins-modules-template-modifications-c-179_250_373_162\/automatic-image-optimization-dl-1171?utm_source=Trek_Blog&amp;utm_campaign=September2021_WebApplicationDevelopment\"><span style=\"font-weight: 400;\"> image optimization plugin rendering the full sizes of each file<\/span><\/a><span style=\"font-weight: 400;\">, major delays will result in reduced conversion rates and revenue loss. Keep in mind that compression also allows browsing across both desktops and mobile devices, processing the images faster and displaying them in seconds upon the viewer\u2019s click. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Your_website_isnt_in_use_of_a_content_delivery_network_CDN\"><\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">4. Your website isn\u2019t in use of a content delivery network (CDN)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When your companies\u2019 website sits on a server in Canada, and someone is trying to access your site from the United States, there is going to be a slight delay while the server renders the website to that user\u2019s browser. However, a content delivery network (CDN) utilizes worldwide servers, which lessens the distance between users and servers rendering the website. This web application development will drastically speed up the load time, making it easier for you as an end-user to buffer your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those that may not know, popular streaming services like YouTube and Netflix use CDN to make multiple copies of their library content, saved in a variety of sizes, formats, and places, located strategically around the world. This ensures optimal delivery for all clients and speedy load times.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CDNS are affordable and can be upgraded as your website traffic and general revenue increases over time.&nbsp;<\/span><\/p>\n<p><strong>What did you learn about your business website that you didn\u2019t know before reading the above article? Drop a comment below to share. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ensuring that you have a strong digital infrastructure is a fancy way of saying that your website\u2019s performance is a direct reflection of your business. By today\u2019s standards, consumers expect a fast-loading site and a smooth user experience, which is why it\u2019s important to invest in quality when you hire the professionals that will be&#8230;<\/p>\n","protected":false},"author":269,"featured_media":5268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[586,10,835,5],"tags":[836,1008,949,1173,589],"class_list":["post-5267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","category-conversion-rates","category-plugins","category-usability","tag-automatic-image-optimization-plugin","tag-professional-web-development","tag-speed-optimization","tag-web-application-development","tag-web-development-2"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/09\/web-application-development.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=5267"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/5268"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=5267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=5267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=5267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}