{"id":5281,"date":"2021-10-25T08:00:11","date_gmt":"2021-10-25T15:00:11","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=5281"},"modified":"2025-04-30T01:37:54","modified_gmt":"2025-04-30T08:37:54","slug":"how-to-define-the-functionality-needs-of-your-website","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-define-the-functionality-needs-of-your-website\/","title":{"rendered":"How to define the functionality needs of your website"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/10\/website-functionality.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"414\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/10\/website-functionality.jpeg\" alt=\"\" class=\"wp-image-5282\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/10\/website-functionality.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/10\/website-functionality-300x207.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Website functionality is an essential part of how your e-commerce site operates. Since it encompasses everything from the user\u2019s actions to dynamic content, the success of your business is dependent on the planning phase of the website\u2019s functionality. Whether your website is being coded for the first time or revamped, be sure you build it with the right features in mind to consider its functionality and use this blog to guide you through the process of defining those needs.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-define-the-functionality-needs-of-your-website\/#Define_your_websites_purpose_and_goals\" >Define your website\u2019s purpose and goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-define-the-functionality-needs-of-your-website\/#What_are_your_website_goals\" >What are your website goals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-define-the-functionality-needs-of-your-website\/#What_are_your_audiences_needs\" >What are your audience\u2019s needs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-define-the-functionality-needs-of-your-website\/#Establish_a_budget\" >Establish a budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-define-the-functionality-needs-of-your-website\/#Load_up_on_the_content\" >Load up on the content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-define-the-functionality-needs-of-your-website\/#Common_website_functionality_features\" >Common website functionality features<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_your_websites_purpose_and_goals\"><\/span><b>Define your website\u2019s purpose and goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While you may already know the purpose and goals behind your e-commerce business, the same questions need to be answered about your business website before you can determine which features are needed.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The definition of the word \u201cpurpose\u201d is the reason for which something is done, created, for which something exists.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s your website\u2019s purpose?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">To sell products or services to customers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">As a portal to submit contact information and questions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A place where industry-relevant information can be found<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Many types of websites exist and once your purpose is established you can <\/span><a href=\"https:\/\/www.numinix.com\/?utm_source=Trek_Blog&amp;utm_campaign=October2021_WebsiteFunctionality\"><span style=\"font-weight: 400;\">work with a web development team<\/span><\/a><span style=\"font-weight: 400;\"> to ensure that the right features are in place to support your site\u2019s needs.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The definition of the word \u201cgoals\u201d is the object of a person\u2019s ambition or effort to achieve the desired result.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_your_website_goals\"><\/span><span style=\"font-weight: 400;\">What are your website goals?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">To convert leads into sales<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">To collect target audience details<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">To grow your product within your market<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Along with purpose, once you establish your goals, it\u2019s easier to know the minimum website functionality requirements that will be needed.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_your_audiences_needs\"><\/span><b>What are your audience\u2019s needs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The next step to determining the type of website functionality features you will need is entirely dependent on your audience\u2019s needs. If you haven\u2019t already, start researching your target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What things does your audience need?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Does your audience prefer more content, photos, videos, demonstrations, etc.?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What age and gender is your target audience? How does this demographic shop?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Is it possible that your audience may have gaps in their knowledge of your products and services? If so, you will need more content pages.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Knowing the needs, wants, and conditions of your audience will determine the features that will meet their expectations. That said, take what you know about your audience and use it to your advantage now. For example, if you know that users are coming to your site for educational purposes, it would be useful to <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=advanced_search_result&amp;search_in_description=1&amp;keyword=search&amp;utm_source=Trek_Blog&amp;utm_campaign=October2021_WebsiteFunctionality\"><span style=\"font-weight: 400;\">highlight your search tool<\/span><\/a><span style=\"font-weight: 400;\"> to ensure that your audience can browse and use your website efficiently.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establish_a_budget\"><\/span><b>Establish a budget<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">First-time business owners and growing companies know that establishing a budget is essential for success. That said, it\u2019s frustrating when budget presents a roadblock in your website\u2019s functionality. While many key website functionality features are unavoidable (<\/span><a href=\"https:\/\/www.numinix.com\/plugins-checkout-c-381_382?utm_source=Trek_Blog&amp;utm_campaign=October2021_WebsiteFunctionality\"><span style=\"font-weight: 400;\">checkout<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.numinix.com\/plugins-shipping-c-381_389?utm_source=Trek_Blog&amp;utm_campaign=October2021_WebsiteFunctionality\"><span style=\"font-weight: 400;\">shipping<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.numinix.com\/index.php?main_page=index&amp;cPath=381&amp;plugin_types=300&amp;shop_by_filter=true\"><span style=\"font-weight: 400;\">payment<\/span><\/a><span style=\"font-weight: 400;\">), the best way you can avoid a budget issue is by making yourself aware of upfront restrictions that may increase your development costs. Also, understand that a functional, interactive website needs a healthy budget to ensure that corners aren\u2019t cut that affect the user experience.\u00a0\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Load_up_on_the_content\"><\/span><b>Load up on the content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While your website\u2019s content can help get your business noticed in the never-ending database within search engines, it can also <\/span><a href=\"https:\/\/www.numinix.com\/website_speed_optimization.html?utm_source=Trek_Blog&amp;utm_campaign=October2021_WebsiteFunctionality\"><span style=\"font-weight: 400;\">slow down your website<\/span><\/a><span style=\"font-weight: 400;\">, affecting its functionality. That\u2019s why it\u2019s important to select the right type of content that won\u2019t cause further technical needs. For example, photo galleries, extensive video, and animations might cause legging in your website\u2019s functionality, whereas text with drop-down menus assists your search engine optimization (SEO) without presenting too much of an issue with the display and page transitions.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_website_functionality_features\"><\/span><b>Common website functionality features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve brainstormed the functionality needs of your website, if you\u2019re struggling to come up with added features, refer to our list below to get started:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">An in-site search bar<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A blog and\/or news section<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Video library<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Photo gallery<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Relevant forms<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">An event calendar<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.numinix.com\/plugins-social-networking-c-381_387?utm_source=Trek_Blog&amp;utm_campaign=October2021_WebsiteFunctionality\"><span style=\"font-weight: 400;\">A social sharing tool<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Location map<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep in mind that the above examples are just a few that you might want to incorporate into your website.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>What other functionality inspiration can you offer? Drop a comment below to share with our audience. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website functionality is an essential part of how your e-commerce site operates. Since it encompasses everything from the user\u2019s actions to dynamic content, the success of your business is dependent on the planning phase of the website\u2019s functionality. Whether your website is being coded for the first time or revamped, be sure you build it&#8230;<\/p>\n","protected":false},"author":269,"featured_media":5282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,877,4,835,29,586],"tags":[19,580,642,9,589,1048],"class_list":["post-5281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usability","category-e-commerce-business","category-marketing-strategies","category-plugins","category-search-engine-optimization","category-web-development","tag-modules","tag-plugins","tag-search-engine-optimization","tag-web-design","tag-web-development-2","tag-website-functionality"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/10\/website-functionality.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=5281"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/5282"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=5281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=5281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=5281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}