{"id":5327,"date":"2021-11-29T08:00:15","date_gmt":"2021-11-29T15:00:15","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=5327"},"modified":"2025-06-11T14:44:11","modified_gmt":"2025-06-11T21:44:11","slug":"what-seo-considerations-to-make-when-migrating-from-one-platform-to-another","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/what-seo-considerations-to-make-when-migrating-from-one-platform-to-another\/","title":{"rendered":"What SEO considerations to make when migrating from one platform to another"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Whether your startup business has grown exponentially over the years or its current platform lacks the latest design trends, there are so many reasons that e-commerce companies consider website migration. Outdated platforms are inefficient builders that are unable to keep up with intuitive designs, lagging behind in performance with slow delivery times. However, a large-scale website migration can help to streamline internal processes, updating the old technologies. That said, website migration is a beautiful thing when it\u2019s carefully planned and orchestrated, but when key elements such as search engine optimization (SEO) are overlooked, it can destroy a once great site\u2019s performance, plummeting its place among search results and taking a major hit to organic traffic. In case you\u2019re looking to perform a website migration in the near future, consider reading our SEO checklist below to ensure that you\u2019re prepared with a migration game plan for your e-commerce site.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2024\/02\/Website-Migration-Checklist.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2024\/02\/Website-Migration-Checklist-1024x576.jpg\" alt=\"Website Migration Checklist\" class=\"wp-image-5947\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2024\/02\/Website-Migration-Checklist-1024x576.jpg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2024\/02\/Website-Migration-Checklist-300x169.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2024\/02\/Website-Migration-Checklist-768x432.jpg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2024\/02\/Website-Migration-Checklist-1536x864.jpg 1536w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2024\/02\/Website-Migration-Checklist-624x351.jpg 624w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2024\/02\/Website-Migration-Checklist.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>A brief look at website migration<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">From an <a href=\"https:\/\/www.numinix.com\/p\/seo-services\/\">SEO <\/a>perspective, website migration is a phase that\u2019s coined to describe any event where a website undergoes substantial changes to areas that affect its search visibility like the site\u2019s location, platform, structure, content, design, or UX.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why is website migration a good idea?<\/span><b><\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Improves customer satisfaction: <\/b><span style=\"font-weight: 400;\">Building and maintaining a strong customer base is the foundation of any successful business and website migration offers a smoother, faster shopper experience.\u00a0<\/span><\/li>\n\n\n\n<li><b>Consolidates technology costs: <\/b><span style=\"font-weight: 400;\">Operating on several application platforms is costly and requires web designers and developers to support and maintain multiple interfaces. A migration can move production to a single platform.\u00a0<\/span><\/li>\n\n\n\n<li><b>Modernization:<\/b><span style=\"font-weight: 400;\"> Outdated websites lack conversions and consumer trust, whereas modern design principles encourage shoppers to spend more time on your website.\u00a0<\/span><\/li>\n\n\n\n<li><b>Improves the quality of your SEO: <\/b><span style=\"font-weight: 400;\">SEO is arguably one of the most important aspects of a website, and when it\u2019s underperforming, it isn\u2019t driving organic online business or revenue. Website migration allows e-commerce business owners to work on a platform that\u2019s higher-performing, offering an opportunity to rank higher on search engines.\u00a0<\/span><\/li>\n\n\n\n<li>\u00a0<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">For the purpose of this blog, we will be highlighting SEO considerations when migrating from one platform to another.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What\u2019s data migration and how can it affect your site\u2019s SEO?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Data migration is the process of moving data from one location to another, one format to another, or from one application to another. Generally, when a website undergoes a large-scale migration there are major content changes such as content rewrites, content consolidation, and\/or content pruning that foresees a huge impact on that website\u2019s organic search visibility. These changes can also affect the taxonomy, navigation, and internal linking of the site.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is a breakdown to define the types of data migration related to SEO that your site undergoes:&nbsp;<\/span><b><\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Storage migration: <\/b><span style=\"font-weight: 400;\">The process of moving data off the existing platform to a modern one in a way that enables new systems to access it.\u00a0<\/span><\/li>\n\n\n\n<li><b>Cloud migration: <\/b><span style=\"font-weight: 400;\">The process of moving data, application, or other business elements from an on-premises data center to a cloud or from one cloud to another.\u00a0<\/span><\/li>\n\n\n\n<li><b>Application migration: <\/b><span style=\"font-weight: 400;\">The process of moving an application program from one environment to another. This may include between clouds or simply moving the application to a new software provider.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How to successfully migrate data content<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Data migratio<\/span><span style=\"font-weight: 400;\">n<\/span><span style=\"font-weight: 400;\">\u2014meta data, product data, image data, etc.\u2014 can be done in three steps: extracting, transforming, and loading each type of data to the new platform. Regardless of the type of data you\u2019re moving, when it comes to e-commerce businesses, most data is sensitive which is why a migration checklist is a must before any plans to conduct the migration process.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Definition of the types of data you may be moving:<\/span><b><\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Meta data: <\/b><span style=\"font-weight: 400;\">the data that provides information about one or more aspects of the data (means of creation, purpose, time and date of creation, file size, etc.)<\/span><\/li>\n\n\n\n<li><b>Product data: <\/b><span style=\"font-weight: 400;\">the data that contains information about each product and\/or service that can be measured into a viewable format for the consumer<\/span><\/li>\n\n\n\n<li><b>Image data: <\/b><span style=\"font-weight: 400;\">the data that results in the redirecting of images and\/or search results.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is a sample plan to get yourself prepared before conducting a migration:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Determine what data to move.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Evaluate the data to check for stability before it\u2019s moved.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify and brief stakeholders before the website migration.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Code the migration logic and test it with a mirror of the production environment.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Demonstrate that the migration has complied with requirements and that the data moved is still viable.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Shut down and dispose of old systems.<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">This may appear to be an overwhelming amount of work, but not all these steps are needed for every migration. Each situation is unique, and each person and\/or company approaches the task differently.<\/span><\/p>\n\n\n\n<p><b>Interested in learning more about website migration? Drop a comment below for an answer from the Numinix team. <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether your startup business has grown exponentially over the years or its current platform lacks the latest design trends, there are so many reasons that e-commerce companies consider website migration. Outdated platforms are inefficient builders that are unable to keep up with intuitive designs, lagging behind in performance with slow delivery times. However, a large-scale&#8230;<\/p>\n","protected":false},"author":269,"featured_media":5328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[818,29,5,6,586],"tags":[1178,875,1179,833,9,589,1177],"class_list":["post-5327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-platforms","category-search-engine-optimization","category-usability","category-visual-design","category-web-development","tag-data-migration","tag-e-commerce-business","tag-e-commerce-growth","tag-e-commerce-platforms","tag-web-design","tag-web-development-2","tag-website-migration"],"modified_by":"Nurul Afsar","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2021\/11\/AdobeStock_373427884.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=5327"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/5327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/5328"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=5327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=5327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=5327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}