{"id":563,"date":"2010-12-22T16:21:03","date_gmt":"2010-12-23T00:21:03","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=563"},"modified":"2010-12-22T16:21:03","modified_gmt":"2010-12-23T00:21:03","slug":"an-introduction-to-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/an-introduction-to-conversion-rates\/","title":{"rendered":"An Introduction to Conversion Rates"},"content":{"rendered":"<p>If you own or run a website of any kind, you must know what a conversion rate is, what it means to you, and how to make it better.\u00a0 The success of your endeavor depends on getting people who come to your website to stick around and actually use it.\u00a0 It doesn&#8217;t matter if you are an e-commerce, organizational, blog, or customer service site, website conversion rates are one of the most important tools for measuring the success of your site currently, as well\u00a0 as predicting future success.\u00a0 In this article, I will explain what a conversion rate is, and how it relates to several different types of websites.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/an-introduction-to-conversion-rates\/#What_is_a_Conversion_Rate\" >What is a Conversion Rate?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/an-introduction-to-conversion-rates\/#E-commerce_or_retail_websites\" >E-commerce or retail websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/an-introduction-to-conversion-rates\/#Lead_Generation_Sites\" >Lead Generation Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/an-introduction-to-conversion-rates\/#Content_Sites\" >Content Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/an-introduction-to-conversion-rates\/#Customer_ServiceSupport_Sites\" >Customer Service\/Support Sites<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Conversion_Rate\"><\/span>What is a Conversion Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Simply defined, the conversion rate is the percentage of total users on your site who perform a specific action or task. If you prefer formulas, it looks like this:<\/p>\n<div id=\"attachment_564\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2010\/12\/Conversion-rate-formula.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-564\" class=\"size-medium wp-image-564\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2010\/12\/Conversion-rate-formula-300x30.png\" alt=\"Conversion rate formula image\" width=\"300\" height=\"30\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2010\/12\/Conversion-rate-formula-300x30.png 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2010\/12\/Conversion-rate-formula.png 425w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-564\" class=\"wp-caption-text\">Conversion Rate Formula<\/p><\/div>\n<p>Now, different types of sites will be measuring something completely different with their conversion rates, and success is in the eye of the beholder.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-commerce_or_retail_websites\"><\/span>E-commerce or retail websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Probably the most critical conversion rate you want to know is fairly obvious&#8230;SALES!!\u00a0\u00a0 Your conversion rate should be the total percentage of people who actually buy something once they reach your site.\u00a0 Typically, if you have a conversion rate between 1 and 2 percent, your website is doing average business.\u00a0 That means that out of every 100 visitors to your site, 1 or 2 of them actually purchase something.\u00a0 If it is much below 1%, you have a lot of room for improvement.\u00a0 If it is above 5%, you are one of the best.<\/p>\n<div id=\"attachment_565\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2010\/12\/conversion-rate.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-565\" class=\"size-medium wp-image-565\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2010\/12\/conversion-rate-300x185.png\" alt=\"Illustration of 5% Conversion Rate\" width=\"300\" height=\"185\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2010\/12\/conversion-rate-300x185.png 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2010\/12\/conversion-rate.png 317w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-565\" class=\"wp-caption-text\">Best In Class Conversion Rate.<\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Lead_Generation_Sites\"><\/span>Lead Generation Sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A metric of success for a lead generation site would typically be the percentage of visitors who agree to be contacted or who request more information.\u00a0 This usually means they have registered, and filled out the necessary forms indicating their interest.\u00a0 For these types\u00a0 of sites, a conversion rate of 2 to 3 percent is typical.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Sites\"><\/span>Content Sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A content site will usually measure its success based on the percentage of visitors who register to become part of their community, receive their newsletter, or subscribe to their blog.\u00a0 Rates here are similar to those of the lead generation sites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_ServiceSupport_Sites\"><\/span>Customer Service\/Support Sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Success here means solving the customer&#8217;s issue, or answering their question.\u00a0 Therefore, the conversion rate we are looking for is the percentage of visitors who are able to locate the information you desire for them to find.\u00a0 This might be finding the downloadable FAQ&#8217;s, sending an e-mail to tech support, or chatting with a customer service rep online.<\/p>\n<p>So, regardless of the type of site you are building or running, knowing your conversion rate will help you to drive improvement, satisfy your customers, and build your reputation more quickly.\u00a0 Stay tuned for more great articles on conversion rates in the coming days and weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own or run a website of any kind, you must know what a conversion rate is, what it means to you, and how to make it better.\u00a0 The success of your endeavor depends on getting people who come to your website to stick around and actually use it.\u00a0 It doesn&#8217;t matter if you&#8230;<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[47,641,117,108],"class_list":["post-563","post","type-post","status-publish","format-standard","hentry","category-conversion-rates","tag-conversion","tag-conversion-rates","tag-sale","tag-subscribe"],"modified_by":"Jeff Lew","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=563"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/563\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}