{"id":581,"date":"2011-01-15T15:28:48","date_gmt":"2011-01-15T23:28:48","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=581"},"modified":"2019-05-30T11:02:02","modified_gmt":"2019-05-30T18:02:02","slug":"how-to-determine-your-websites-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-determine-your-websites-conversion-rate\/","title":{"rendered":"How To Determine Your Website&#8217;s Conversion Rate"},"content":{"rendered":"<p>It is helpful\u00a0 to know not only how many visitors are coming to your site, but also how many of them are actually doing what you want them to once they are there.  Knowing how many visitors you have to your site is important, but knowing how many of those visitors are buying products, or filling out contact information, or signing up for your blog, is crucial.  This is known as your conversion rate.  Once you have determined your conversion rate, you can set about figuring out how to improve it.  The factors you use to determine your conversion rate will depend on the type of site you have.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-determine-your-websites-conversion-rate\/#E-Commerce_Site\" >E-Commerce Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-determine-your-websites-conversion-rate\/#Lead_Generation_Site\" >Lead Generation Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-determine-your-websites-conversion-rate\/#Pure_Content_Site\" >Pure Content Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-determine-your-websites-conversion-rate\/#Google_Analytics\" >Google Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-Commerce_Site\"><\/span>E-Commerce Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The formula for determining conversion rate for an e-commerce site is simple.\u00a0 You want to take the number of visitors who purchase an item and divide that by the number of total visitors to your site, and multiply by 100 to get the percentage.\u00a0 A good conversion rate for e-commerce sites is considered to be 2%.\u00a0 That simply means that for every 100 visitors you have to your site, you can expect 2 of them to purchase something.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lead_Generation_Site\"><\/span>Lead Generation Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lead generation sites usually measure success based on the number of visitors who provide their contact information and agree to be contacted in the future.\u00a0 So, the simple formula is to take the number of visitors who provide contact information and divide it by the number of total visitors to your site.\u00a0 A good conversion rate for lead generation sites is about 2 to 5 percent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pure_Content_Site\"><\/span>Pure Content Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Determining successful conversion for a pure content site can be a bit trickier.\u00a0 If you have a blog site, you might count those who sign up for subscriptions to the blog, or who add the RSS feed.\u00a0 You might also want to determine what percentage of visitors are actually leaving comments.\u00a0 Any of these things can be used to determine conversion rate, depending on what you want to measure.\u00a0 In simple terms, the conversion rate would be the total number of visitors who complete the desired action (subscribe, comment, etc) divided by the total number of visitors to your site.\u00a0 Optimum conversion rates for content sites vary greatly depending on the type of site, and the desired action considered a successful conversion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you haven&#8217;t heard of Google Analytics, your are missing out on a huge opportunity to compile, sort through, and utilize a boatload of great data on your site.\u00a0 Even easier than doing all I mentioned above, is to simply go to the site and look up your conversion rate, along with tons of other useful stuff.\u00a0 You can even compare your conversion rate now to a conversion rate you had in the past, all at your fingertips.\u00a0 It is without a doubt the most amazing tool for driving continuous improvement I have seen.\u00a0 Here is what it looks like: (Click on the image to see the bigger view)<\/p>\n<div id=\"attachment_585\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/01\/Google-Analytics.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-585\" class=\"size-medium wp-image-585\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/01\/Google-Analytics-300x187.jpg\" alt=\"Google Analytics w\/ Conversion Rate Image\" width=\"300\" height=\"187\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/01\/Google-Analytics-300x187.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/01\/Google-Analytics-1024x640.jpg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/01\/Google-Analytics.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-585\" class=\"wp-caption-text\">Conversion Rate in Google Analytics<\/p><\/div>\n<p>As you can see, it is easy to track your conversion rate over a specific period of time.\u00a0 All you need to do is enter the dates and away you go.<\/p>\n<p>So, now that you know how to determine conversion rates for different types of sites, and the tasty information you can obtain from Google Analytics,\u00a0 stay tuned for tips and tricks on how to improve your website&#8217;s conversion rate.<\/p>\n<p><script type=\"application\/ld+json\">\n      {\n        \"@context\": \"http:\/\/schema.org\",\n        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many of them are actually doing what you want them to once they are there. Knowing how many visitors you have to your site is important, but knowing how many of those visitors are buying products, or&#8230;<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[239,641,22],"class_list":["post-581","post","type-post","status-publish","format-standard","hentry","category-conversion-rates","tag-conversion-rate","tag-conversion-rates","tag-google-analytics"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}