{"id":607,"date":"2011-02-17T13:15:19","date_gmt":"2011-02-17T21:15:19","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=607"},"modified":"2011-02-17T13:15:19","modified_gmt":"2011-02-17T21:15:19","slug":"roadblocks-to-increasing-your-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/roadblocks-to-increasing-your-conversion-rate\/","title":{"rendered":"Roadblocks to Increasing Your Conversion Rate"},"content":{"rendered":"<p>So you are running late for that show you just have to see, and you decide to take your favorite, little known route.\u00a0 Suddenly, you are ahead of schedule and cruising without a care in the world. Then, as you round that last corner, you run into a ROADBLOCK!\u00a0 It not only stops you cold, but now you have to backtrack and will be running behind for sure.\u00a0 This scenario can be repeated when it comes to your website&#8217;s conversion rate.\u00a0 Roadblocks come when you least expect it, and are by their nature, a surprise. If you want to increase your conversion rate, you must avoid these at all costs.\u00a0 So strap yourself in, cause here we go with the Roadblocks To Increasing Your Conversion Rate:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/roadblocks-to-increasing-your-conversion-rate\/#1-Its_All_About_You\" >#1-It&#8217;s All About You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/roadblocks-to-increasing-your-conversion-rate\/#2-You_Convince_Them_To_Death\" >#2-You Convince Them To Death<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/roadblocks-to-increasing-your-conversion-rate\/#3-Your_Site_Is_All_Show_And_No_Go\" >#3-Your Site Is All Show And No Go<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/roadblocks-to-increasing-your-conversion-rate\/#4-You_Hang_Your_Visitors_Out_To_Dry\" >#4-You Hang\u00a0 Your Visitors Out To Dry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/roadblocks-to-increasing-your-conversion-rate\/#5-You_Dont_Split_Test\" >#5-You Don&#8217;t Split Test<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-Its_All_About_You\"><\/span>#1-It&#8217;s All About You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is a newsflash: Your users are not all like you!\u00a0 Actually, they probably care very little about you as a person, and a whole lot about you as a company and what you can do for them.\u00a0 If your copy tells all about how great you are, your conversion rate will suffer.\u00a0 Avoid being a me monster at all costs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-You_Convince_Them_To_Death\"><\/span>#2-You Convince Them To Death<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course you have created the most amazing, fantastic, one-of-a-kind, product ever known in the history of man.\u00a0 You want to tell your users about it, in gross detail.\u00a0 Don&#8217;t do that.\u00a0 Most visitors to your site DO NOT want to read long paragraphs of copy.\u00a0 Get to the point quickly, and only hit the high points.\u00a0 If you want to satisfy the more detail oriented, put more details down near the bottom of the page.\u00a0 But, you don&#8217;t really need to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-Your_Site_Is_All_Show_And_No_Go\"><\/span>#3-Your Site Is All Show And No Go<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whatever you do, don&#8217;t sacrifice great content and relevant design for fancy colors and symbols, and such.\u00a0 Being trendy and hip is great, but usability and clarity should be your watchwords.\u00a0 Keep it simple, familiar, and up to standards, period!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-You_Hang_Your_Visitors_Out_To_Dry\"><\/span>#4-You Hang\u00a0 Your Visitors Out To Dry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As mentioned before, people expect certain things from a website in general.\u00a0 They want to be walked, step by step, through a process with an end result they will be happy with.\u00a0 If you lead them to the water, and there is no water, you have a problem.\u00a0 Make sure you invite them to make a decision.\u00a0 A call to action is a call to a sale, lead, or whatever end result you are searching\u00a0 for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-You_Dont_Split_Test\"><\/span>#5-You Don&#8217;t Split Test<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I mentioned the importance of <a title=\"How To Use Split Testing to Raise Conversion Rates\" href=\"https:\/\/www.numinix.com\/wordpress\/2011\/01\/24\/how-to-use-split-testing-to-raise-conversion-rates\/\" target=\"_blank\">split testing<\/a> in a earlier blog.\u00a0 You should really check it out.\u00a0 Split testing takes the guess work out of making improvements.\u00a0 If you don&#8217;t split test, don&#8217;t expect tremendous improvement.\u00a0 It is the only way to make incremental, constant, improvement to your conversion rate. By the way, if you aren&#8217;t doing it, the other guys are.<\/p>\n<p>So, now that you know what obstacles to avoid on your road to higher conversions, happy trails to you&#8230;until we meet again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you are running late for that show you just have to see, and you decide to take your favorite, little known route.\u00a0 Suddenly, you are ahead of schedule and cruising without a care in the world. Then, as you round that last corner, you run into a ROADBLOCK!\u00a0 It not only stops you cold,&#8230;<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[47,239,641,44,245,244,639],"class_list":["post-607","post","type-post","status-publish","format-standard","hentry","category-conversion-rates","tag-conversion","tag-conversion-rate","tag-conversion-rates","tag-conversions","tag-split-test","tag-split-testing","tag-usability"],"modified_by":"Jeff Lew","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}