{"id":611,"date":"2011-02-21T09:00:07","date_gmt":"2011-02-21T17:00:07","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=611"},"modified":"2011-02-19T16:59:16","modified_gmt":"2011-02-20T00:59:16","slug":"the-magnificent-7-ways-to-improve-your-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/the-magnificent-7-ways-to-improve-your-conversion-rate\/","title":{"rendered":"The Magnificent 7: Ways To Improve Your Conversion Rate"},"content":{"rendered":"<p>You wanna improve your conversion rate.\u00a0 If you didn&#8217;t, you wouldn&#8217;t be here.\u00a0 Here are some great ways to make that dream a reality.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-magnificent-7-ways-to-improve-your-conversion-rate\/#1_Split_Test\" >1.\u00a0 Split Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-magnificent-7-ways-to-improve-your-conversion-rate\/#2_Demand_Excellence_of_Your_Site\" >2.\u00a0 Demand Excellence of Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-magnificent-7-ways-to-improve-your-conversion-rate\/#3_Optimize_Web_Speed\" >3.\u00a0 Optimize Web Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-magnificent-7-ways-to-improve-your-conversion-rate\/#4_Be_Compatible_with_All_Browers\" >4. Be Compatible with All Browers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-magnificent-7-ways-to-improve-your-conversion-rate\/#5_Call_Your_Users_To_An_Action\" >5. Call Your Users To An Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-magnificent-7-ways-to-improve-your-conversion-rate\/#6_Improve_Your_Checkout_Process\" >6. Improve Your Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-magnificent-7-ways-to-improve-your-conversion-rate\/#7_Keep_the_Visitor_In_Mind%E2%80%A6Always\" >7.\u00a0 Keep the Visitor In Mind&#8230;Always!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Split_Test\"><\/span>1.\u00a0 Split Test<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An absolute must have.\u00a0 The number one best way to improve your conversion rate over time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Demand_Excellence_of_Your_Site\"><\/span>2.\u00a0 Demand Excellence of Your Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make sure your site reflects your standards of excellence.\u00a0 Great grammar and syntax, no broken links, useful but exciting design, the best products in your field, best prices, customer service beyond expectations, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Optimize_Web_Speed\"><\/span>3.\u00a0 Optimize Web Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Faster loading pages=Happy Customers=Ka ching!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Be_Compatible_with_All_Browers\"><\/span>4. Be Compatible with All Browers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make sure your site works well with Internet Explorer, Mozilla, Safari, Chrome, and whatever the next hot browser is.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Call_Your_Users_To_An_Action\"><\/span>5. Call Your Users To An Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make sure you are encouraging your customers to &#8220;Add To Cart&#8221;, or &#8220;Call us now&#8221;, or &#8220;Sign-up here for more information&#8221;.\u00a0 They want to do something.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Improve_Your_Checkout_Process\"><\/span>6. Improve Your Checkout Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make it faster, with less steps.\u00a0 Give your users the option of guest checkout, so that they don&#8217;t have to sign-up, remember a password (one of tens, or hundreds), and go through the rigmarole.\u00a0 Maybe they just want to buy a product, right then.\u00a0 Let them do it.\u00a0 Also, try to use an alternate payment method, like PayPal.\u00a0 That way if they don&#8217;t want to give a total stranger their credit card information, they don&#8217;t have to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Keep_the_Visitor_In_Mind%E2%80%A6Always\"><\/span>7.\u00a0 Keep the Visitor In Mind&#8230;Always!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Survey your visitors when you can.\u00a0 Find out what they like and don&#8217;t like.\u00a0 If you see some consistency in the don&#8217;t like column, change it.\u00a0 Pay attention to trends in the market, and follow them. Remember, every visitor is a potential customer.\u00a0 Treat them that way.<\/p>\n<p>Now then, go forth, and do things.\u00a0 Let us know if you have a success story to share about your conversion rate.\u00a0 We&#8217;d love to hear it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You wanna improve your conversion rate.\u00a0 If you didn&#8217;t, you wouldn&#8217;t be here.\u00a0 Here are some great ways to make that dream a reality. 1.\u00a0 Split Test An absolute must have.\u00a0 The number one best way to improve your conversion rate over time. 2.\u00a0 Demand Excellence of Your Site Make sure your site reflects your&#8230;<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[188,239,245,246],"class_list":["post-611","post","type-post","status-publish","format-standard","hentry","category-conversion-rates","tag-browser-compatibility","tag-conversion-rate","tag-split-test","tag-web-speed"],"modified_by":"Jeff Lew","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}