Believe it or not, many startups have a website, but do not truly understand what it is for. I\u2019ve
\nseen startups that buy a domain and then put their software at that domain. No homepage – and
\nno explanation of who they are and what they do. Talk about confusing! I\u2019ve also seen websites
\nthat only have a homepage and try to put so much information on that page that you would have
\nto scroll down forever just to read it all. The typical person can only realistically take in about five
\nto seven things at a time. After that, it doesn\u2019t even make it to the brain. So why overload your
\nvisitors with a bunch of excess?<\/p>\n
So let\u2019s start with the basics. What is the purpose of a website? The real purpose of a website
\nis to build a brand image, sell a product (or service), and to gather information (to better position
\nyourself) to later sell your product or service.<\/p>\n
A website should build the brand image<\/strong>. This is a concept that all business undergraduates Second, a website should sell the product<\/strong>. Look at it this way: You can spend all of your time Third, a website can be used to gather information<\/strong>. In this case, a website can be used to So now you know the three main reasons for a website, you can have a more purposeful focus Believe it or not, many startups have a website, but do not truly understand what it is for. I\u2019ve seen startups that buy a domain and then put their software at that domain. No homepage – and no explanation of who they are and what they do. Talk about confusing! I\u2019ve also seen websites that…<\/p>\n","protected":false},"author":240,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,5],"tags":[247,249,90,18,248,250],"class_list":["post-615","post","type-post","status-publish","format-standard","hentry","category-miscellaneous","category-usability","tag-branding","tag-collecting-information","tag-content","tag-design","tag-sales","tag-website-basics"],"modified_by":"Jeff Lew","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/240"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=615"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/615\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nlearn in their marketing class. Some corporations use a website to provide information to their
\nstockholders. A professional-looking website is key for a corporation to show to the visitor
\nthat they provide a premium brand. What investor would want to invest in a poorly designed
\nwebsite? Not many. Regardless of if your website is selling a product or not, you must maintain
\nat all times your brand image. This is the most important point to take home.<\/p>\n
\nonline marketing and selling your product, or you can get a great website up and running and let
\nit take care of the online selling. Your website should be your salesman. It is important that you
\nduplicate your efforts with a website that effectively tells prospective visitors who you are, what
\nyou do, and why your service is better than the other guy\u2019s. If you get your website working for
\nyou, then you can spend your time doing what you should be doing: Running the business.<\/p>\n
\ngather leads. The best situation you can be in is where a visitor freely gives you his email
\naddress. This is called an \u201copt-in\u201d lead. These are important to get so you can provide more
\ninformation to this prospect down the road. A good example of this would be if you have a
\nproduct or service that is in the works, but not yet ready for final release. By creating buzz about
\nit on your website, visitors can opt-in to provide their email so they can be the first to get a hold
\nof this product.<\/p>\n
\nwhen selecting content for your site. Building your brand image, selling a product, and gathering
\ninformation are the main reasons a startup should have a website. Hopefully this will help you
\nboost your brand and get you headed in the right direction.<\/p>\n","protected":false},"excerpt":{"rendered":"