Caffeine, Mayday, Farmer\u2026to website owners these terms spell \u201cdoom\u201d as the fate of their businesses
\nlie in the hands of the almighty Google. Google\u2019s ranking algorithms can be likened to the stock
\nmarket\u2026you spend years building a viable business and in one second you can lose it all. How can online
\nbusiness owners ensure they are not taken out by Google\u2019s latest escapades?<\/p>\n
Google is constantly changing its algorithms to provide its users with the most relevant, high-quality
\nsearch results; however, every so often it makes significant changes that affect thousands of websites
\nin many different industries. This latest update (Farmer) resulted in major traffic losses for many
\nbusinesses, some as high as 40%. These changes seem to be affecting \u201ccontent farms\u201d or sites that seed
\ntons of articles daily in an attempt to increase their rankings.<\/p>\n
Not a content farm? You can breathe a sigh of relief for now, but Google will keep changing and evolving
\nand no business is exempt from its influence.<\/p>\n
How can you beat Google in its tracks?<\/p>\n
Unless you are a multi-billionaire, you can never beat a Google algorithm change. However, you can
\nimplement the best strategies and tactics to maintain your rankings. Because Google is intent on
\nproviding its searchers with the most value and the highest quality websites, regardless of your size, you
\ncan still compete and play by the rules.<\/p>\n
Search engine optimization is slowly becoming a lost art as Google is getting smarter and smarter with
\nits algorithms. We have even seen sites \u201creverse SEO\u201d in an attempt to satisfy Google\u2019s longing for value.<\/p>\n
You can either drive yourself crazy trying to figure out the latest SEO tips, or you can follow these 3
\nactionable steps to help your business stay at the top:<\/p>\n
1. High Quality Content \u2013 Google loves content, even with the latest algorithm change. High quality
\ncontent refers to words that offer true value to your customers and prospects and are not
\nsimply ploys to inject a few SEO keywords.<\/p>\n
2. Get Social \u2013 With the last few algorithm changes Google is placing more weight on how \u201cothers\u201d
\nview your website. Factors such as: how long users stay on your site (the more valuable your
\nsite, the longer your visitors will stay), how many likes and comments you earn on your YouTube
\nvideo and other social media related factors will play a major role in the coming years. Google
\nhas started, in the last year, indexing many more Twitter pages and posts based on keywords
\nand they will continue to do so in the future.<\/p>\n
3. Others first \u2013 If a proposed action seems even the slightest bit questionable, discard it. Ask
\nyourself this question before you implement any strategy, \u201cAm I offering value to my audience
\nwith this action?\u201d If you cannot honestly answer, \u201cyes\u201d, consider a different strategy.<\/p>\n
The best tactic is to implement strategies today to protect your business and website tomorrow. Refrain
\nfrom questionable tactics and seek to give your website visitors the best experience. By taking greed
\nand selfishness off the table, you stand a much better chance of outwitting the almighty Google and
\nensuring the success of your business for the long haul.<\/p>\n","protected":false},"excerpt":{"rendered":"
Caffeine, Mayday, Farmer\u2026to website owners these terms spell \u201cdoom\u201d as the fate of their businesses lie in the hands of the almighty Google. Google\u2019s ranking algorithms can be likened to the stock market\u2026you spend years building a viable business and in one second you can lose it all. How can online business owners ensure they…<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[251,642,253,252,254],"class_list":["post-617","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-google-algorithm-change","tag-search-engine-optimization","tag-seo-keywords","tag-seo-tips","tag-social-media"],"modified_by":"Jeff Lew","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=617"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/617\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}