{"id":704,"date":"2011-04-06T10:23:45","date_gmt":"2011-04-06T18:23:45","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=704"},"modified":"2019-05-30T11:31:16","modified_gmt":"2019-05-30T18:31:16","slug":"ecommerce-is-a-buyer%e2%80%99s-market-%e2%80%93-why-are-you-still-selling","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/ecommerce-is-a-buyer%e2%80%99s-market-%e2%80%93-why-are-you-still-selling\/","title":{"rendered":"Ecommerce is a Buyer\u2019s Market \u2013 Why are You Still Selling?"},"content":{"rendered":"<p>Who can forget the days of distracting pop up banner ads and flashy logos meant to lure customers to a product or website? The banner ad has not died, but the days of attracting web users via large, obtrusive banners are gone. The internet has transformed retail from a seller\u2019s to a buyer\u2019s market and business owners must relinquish control of the steering wheel to consumers if they want to build a profitable eCommerce store.<\/p>\n<p>With the advent of social search and social media, eCommerce marketing has taken on a completely different persona. Internet users are immune to flashy banners, large font and products staring them in the face. In fact, they are fed up with it and do not even respond anymore. Your customers do not want to be forced to buy from you.<\/p>\n<p><em>In order to successfully advertise on the internet, you must allow your potential buyers to arrive at their <strong>own<\/strong> decision to buy from you.<\/em><\/p>\n<p>It\u2019s sort of like \u201cindirect marketing\u201d at its finest. Because internet users have become so web savvy, you must center your marketing strategies more on the \u201cbuyer\u201d rather than just on your \u201cproducts\u201d.<\/p>\n<p><em>How is this accomplished?<\/em><\/p>\n<ul>\n<li><span style=\"text-decoration: underline\">Specific target audience<\/span> \u2013 If you think that by targeting a larger number of people you are in a better place to make more money, you are sadly mistaken. If you are selling wedding jewelry, you would not market to men who are hockey players. This is a simplified example, yet many businesses in an attempt to garner more sales forget to whom they are marketing and as a result their brand message is too generic. Products don\u2019t always sell themselves on the internet\u2026people sell themselves on your brand and if you aren\u2019t targeting the <em>PEOPLE<\/em> who buy your products, you will never build a profitable eCommerce business.<\/li>\n<li><span style=\"text-decoration: underline\">Social Media<\/span> \u2013 In a buyer\u2019s market, simply advertising your products will only get you so far. If your marketing is truly centered on your customers, you will start talking back to them and relating to them on their level. By getting involved in social media, you have the chance to solve your industry\u2019s problems and showcase your brand. The more value you provide without deliberately \u201cforcing\u201d your products, the more your customers will be convinced about your brand which will compel them to buy from you.<\/li>\n<li><span style=\"text-decoration: underline\">Get Found<\/span> \u2013 Spend more of your marketing resources on letting buyers find YOU. By implementing social media and content marketing (press releases, videos, articles, podcasts, etc.) strategies with the \u201cbuyer\u201d in mind, you will do more for your business than a thousand flashy advertisements. The focus of your campaign must be to offer value and not just to sell your products.<\/li>\n<\/ul>\n<p>There is always a time for selling with advertisements; however, the latest advancements online are making it harder for eCommerce business owners to rely on advertising only. As a website owner, you must \u201cjump in the trenches\u201d and put your brand in front of your audience in order to compete on the internet.<\/p>\n<p><script type=\"application\/ld+json\">\n      {\n        \"@context\": \"http:\/\/schema.org\",\n        \"@type\": \"NewsArticle\",\n\t\"dateModified\": \"https:\/\/calendar.google.com\/calendar\/r\/day\/2019\/5\/29\",\n\t\"mainEntityOfPage\": \"https:\/\/www.numinix.com\/wordpress\/2011\/04\/06\/ecommerce-is-a-buyer%E2%80%99s-market-%E2%80%93-why-are-you-still-selling\/\",\n\"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jenna Scaglione\"\n  },\n   \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Numinix Web Developers\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.numinix.com\/images\/banner_hero_clarity.png\"\n    }\n    },\n        \"headline\": \"Ecommerce is a Buyer\u2019s Market \u2013 Why are You Still Selling?\",\n        \"datePublished\": \"2011-04-06T16:00:41Z\",\n        \"image\": [\n          \"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-design.jpg\"\n        ]\n      }\n    <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who can forget the days of distracting pop up banner ads and flashy logos meant to lure customers to a product or website? The banner ad has not died, but the days of attracting web users via large, obtrusive banners are gone. The internet has transformed retail from a seller\u2019s to a buyer\u2019s market and&#8230;<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[302,301,257,258,254],"class_list":["post-704","post","type-post","status-publish","format-standard","hentry","category-marketing-strategies","tag-banner-ads","tag-content-marketing","tag-ecommerce-business","tag-ecommerce-store","tag-social-media"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/704\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}