{"id":734,"date":"2011-04-13T09:28:53","date_gmt":"2011-04-13T17:28:53","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=734"},"modified":"2019-05-30T11:25:11","modified_gmt":"2019-05-30T18:25:11","slug":"missing-in-action-%e2%80%93-businesses-are-mia-and-losing-profits-fast","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/missing-in-action-%e2%80%93-businesses-are-mia-and-losing-profits-fast\/","title":{"rendered":"Missing in Action \u2013 Businesses are MIA and Losing Profits Fast"},"content":{"rendered":"<p>The web is a virtual tornado which moves at lightning speed carrying with it new technology, trends and marketing strategies. Because of the speed at which the internet moves, business owners fail to jump in because they fear they will be swallowed up by their competition or simply because they do not know where to begin.<\/p>\n<p>Unfortunately, the internet continues whether you participate or not, so it\u2019s wise to get with the program earlier than later. You already created a website if you run an eCommerce store, however, in today\u2019s world of social search and content marketing, just running a website will not bring in the profits.<\/p>\n<p><strong><span style=\"text-decoration: underline\">Jack of all Trades\u2026Master of Nothing<\/span> <\/strong><\/p>\n<p>Many marketers will tell you to put your hand in a little of everything but this theory is not completely valid. Yes, the more you do, the more you will grow, but if you cannot hire enough staff to handle these tasks at 100% efficiency, you are just wasting time. It\u2019s better to handle 4 tasks online and execute them excellently, then work on 10 strategies and execute them halfway.<\/p>\n<p><em>In order to be successful online it takes constant dedication, which is synonymous with excellence.<\/em><\/p>\n<p>If you are on Twitter and you tweet once a week because you are only doing it \u201chalfway\u201d, you might as well not tweet at all. You are actually damaging your reputation more because you look unprofessional. In this business, it\u2019s 100% effort or nothing at all.<\/p>\n<p><em>\u201cI want to get found\u2026where do I start?\u201d<\/em><\/p>\n<p>Here is a checklist of the minimum tasks you should accomplish to grow your business. \u00a0The A list represents those which should be done at a minimum. If you would like to expand to the B list, make sure you have the resources to execute at 100%.<\/p>\n<p><span style=\"text-decoration: underline\">The \u201cA\u201d List<\/span><\/p>\n<ul>\n<li>Website<\/li>\n<li>Blogs \u2013 Blogs give your      customers insights into the \u201cperson\u201d behind the business and help to break      down the walls of skepticism in the minds of the people you are targeting.      WordPress is a great, free blogging platform and Google loves blogs as      well. Post at least once a week, preferably 2-3 times a week. Hold      interesting contests, ask for feedback and allow your community to speak      freely and voice their opinions.<\/li>\n<li>Social Media \u2013 (Facebook,      Twitter, LinkedIn) Ideally Facebook and Twitter; but it\u2019s better to at      least have one social media profile<\/li>\n<li>Content \u2013 Articles, press      releases, newsletters, etc.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\">The \u201cB\u201d List<\/span><\/p>\n<ul>\n<li>Banner Advertising \u2013 Research      popular sites in your industry who are selling advertising space.<\/li>\n<li>PPC \u2013 Pay per click has      become somewhat \u201celitist\u201d in the past year. Google has been shutting down      accounts left and right. Facebook ads are easier      to use and you can reach many people based on specific demographics.<\/li>\n<li>Link Outreach \u2013 Partner with      industry blogs and add value to their site in exchange for links back to      yours.<\/li>\n<li>Forums \u2013 Share your      expertise<\/li>\n<li>Videos \u2013 Viral videos are      a great marketing method and they can spread like wildfire.<\/li>\n<li>Podcasts \u2013 Audio interviews      or relevant industry information can help you achieve leadership status.<\/li>\n<\/ul>\n<p>These marketing strategies are but a few of the many you can utilize to start spreading your wings online. In today\u2019s day and age, you MUST be found! The more you can do online with excellence, the greater chance you have to build a loyal customer following.<\/p>\n<p><script type=\"application\/ld+json\">\n      {\n        \"@context\": \"http:\/\/schema.org\",\n        \"@type\": \"NewsArticle\",\n\t\"dateModified\": \"https:\/\/calendar.google.com\/calendar\/r\/day\/2019\/5\/29\",\n\t\"mainEntityOfPage\": \"https:\/\/www.numinix.com\/wordpress\/2011\/04\/13\/missing-in-action-%E2%80%93-businesses-are-mia-and-losing-profits-fast\/\",\n\"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jeff Lew\"\n  },\n   \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Numinix Web Developers\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.numinix.com\/images\/banner_hero_clarity.png\"\n    }\n    },\n        \"headline\": \"Missing in Action \u2013 Businesses are MIA and Losing Profits Fast\",\n        \"datePublished\": \"2011-04-13T16:00:41Z\",\n        \"image\": [\n          \"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-design.jpg\"\n        ]\n      }\n    <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The web is a virtual tornado which moves at lightning speed carrying with it new technology, trends and marketing strategies. Because of the speed at which the internet moves, business owners fail to jump in because they fear they will be swallowed up by their competition or simply because they do not know where to&#8230;<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[92,258,33,305,65],"class_list":["post-734","post","type-post","status-publish","format-standard","hentry","category-miscellaneous","tag-blogging","tag-ecommerce-store","tag-google","tag-marketing-strategies-2","tag-wordpress"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}