{"id":776,"date":"2011-04-27T09:00:33","date_gmt":"2011-04-27T17:00:33","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=776"},"modified":"2019-05-30T11:19:11","modified_gmt":"2019-05-30T18:19:11","slug":"your-customers-are-on-twitter-%e2%80%93-why-aren%e2%80%99t-you","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/your-customers-are-on-twitter-%e2%80%93-why-aren%e2%80%99t-you\/","title":{"rendered":"Your Customers are on Twitter \u2013 Why aren\u2019t you?"},"content":{"rendered":"

\"\"<\/a>For eCommerce website owners, the thought of posting random text on a site whose brand mascot is a little blue bird doesn\u2019t really factor into their marketing strategies. If you are in the eCommerce circle you most likely have heard\u2026<\/p>\n

“If I don\u2019t care what anyone else is doing on Twitter, why would the world want to know everything I am doing minute by minute?”<\/em><\/p>\n

This is a common thought among eCommerce business owners. Years ago, social media sites like Twitter saw internet users of all ages \u201ctweeting\u201d everything from what they ate for lunch to their latest shopping finds. Fast forward to the present and thousands of savvy eCommerce entrepreneurs are realizing the potential and jumping on the \u201ctweeting\u201d bandwagon. This little blue bird has exploded into a mass potential for businesses to take advantage. With millions of users worldwide, it\u2019s hard to neglect the possibilities.<\/p>\n

How can you use Twitter to your advantage<\/span>?<\/p>\n

Social media for eCommerce is not about tweeting how your dog learned a new trick\u2026although in the right context this tweet may actually help your business. If you were selling dog training information or dog supplies, this tweet would help you to engage with your audience.<\/p>\n

Many eCommerce businesses stay away from Twitter because they think it is filled with a bunch of celebrity-crazed Justin Beiber fans looking to post nonsense. In a way, it is, but there are a lot of those celebrity-crazed people on Twitter and if any of them will buy what you are selling it\u2019s worth it. The truth of the matter is that the largest groups of people who use Twitter are age 26 \u2013 44 years old and out of those millions of people an audience for your goods awaits you.<\/p>\n

Benefits of Twitter for eCommerce<\/span><\/p>\n

Think of Twitter as a chance for your customers to see the informal side of your business. It follows in the same line with setting up a company blog and building a shared interest audience who loves and follows your brand.<\/p>\n

How can you use Twitter for your advantage?<\/p>\n