{"id":908,"date":"2011-10-03T10:48:29","date_gmt":"2011-10-03T18:48:29","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=908"},"modified":"2011-10-03T10:48:29","modified_gmt":"2011-10-03T18:48:29","slug":"hot-off-the-presses-google-launches-trusted-stores-program","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/hot-off-the-presses-google-launches-trusted-stores-program\/","title":{"rendered":"Hot off the Presses! Google Launches Trusted Stores Program"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/google_trusted_stores.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-911\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/google_trusted_stores.png\" alt=\"\" width=\"256\" height=\"86\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/google_trusted_stores.png 320w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/google_trusted_stores-300x101.png 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/google_trusted_stores-310x104.png 310w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/google_trusted_stores-135x45.png 135w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a>Today, Google launched its Trusted Stores Program, currently in Beta for ecommerce retail stores.<\/p>\n<p>Is this Google\u2019s next attempt at world domination? We will never know, but as an ecommerce retailer, it\u2019s wise to take a look and be prepared. If you rely on Google for any type of traffic, you may want to pay attention to this one.<\/p>\n<p><span style=\"text-decoration: underline\">How it Works<\/span><\/p>\n<p>The Google Trusted Stores Program is a certification program for which online merchants need to apply. They must meet shipping and customer service qualifications in order to participate. Here are the metrics according to Google:<\/p>\n<p><strong>Shipping<\/strong><\/p>\n<ul>\n<li><em>High percentage of orders with on-time shipping.<\/em><\/li>\n<\/ul>\n<p>Participating merchants must ship the order within the timeframe specified at purchase.<\/p>\n<ul>\n<li><em>Low average days for product to ship.<\/em><\/li>\n<\/ul>\n<p>Participating merchants must ship quickly.<\/p>\n<p><strong>Service<\/strong><\/p>\n<ul>\n<li><em>High percentage of issues resolved quickly.<\/em><\/li>\n<\/ul>\n<p>Participating merchants must resolve any customer issues quickly.<\/p>\n<ul>\n<li><em>Low number of customers needing assistance with an issue.<\/em><\/li>\n<\/ul>\n<p>Participating merchants must maintain a low number of customers who experience order issues and need assistance.<\/p>\n<p><strong>What are the benefits of participation?<\/strong><\/p>\n<p><span style=\"text-decoration: underline\">Store Badges<\/span> &#8211; If you meet the proposed metrics, you can display a Google Trusted Store badge on your website. Here is an image of what it may look like:<\/p>\n<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/Google_Trusted_Stores_report_card.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-909\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/Google_Trusted_Stores_report_card.png\" alt=\"\" width=\"552\" height=\"273\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/Google_Trusted_Stores_report_card.png 552w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/Google_Trusted_Stores_report_card-300x148.png 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/Google_Trusted_Stores_report_card-310x153.png 310w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/Google_Trusted_Stores_report_card-135x66.png 135w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2011\/10\/Google_Trusted_Stores_report_card-485x239.png 485w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/a><\/p>\n<p>The badge will appear on the lower right of the website and it will display the store\u2019s grades for customer service and shipping.<\/p>\n<p><span style=\"text-decoration: underline\">Purchase Protection<\/span> \u2013 Google will offer purchase protection for customers who opt in and purchase goods from Google Trusted Stores. If you have an issue with a customer and it cannot be resolved, the customer can ask for Google to step in and help to resolve the issue. The protection offers $1,000 in lifetime benefits for the customer and resembles a money back guarantee if the issue is not resolved. The protection covers the entire purchase amount with tax and shipping included.<\/p>\n<p>The process begins with the consumer\u2019s permission to opt in to the free program. Once completed, Google will receive the customer\u2019s name, email and order details and will send an email to the customer with a link to the merchant\u2019s contact details along with Google\u2019s contact details in the case of an issue.<\/p>\n<p><strong>What\u2019s in it for Google?<\/strong><\/p>\n<p>I can\u2019t help it that my mind always wanders to my theory that Google wants to take over every aspect of the internet, but I will give the search engine the benefit of the doubt. Google is the type of company that you want to ignore, but you simply cannot. I wouldn\u2019t be surprised if the Trusted Stores program eventually became a part of the search algorithm<\/p>\n<p>Search Engine Land asked Google if there were any ulterior motives for the new program. Google mentioned that the purpose of the program was to boost ecommerce spending by increasing consumer confidence while shopping online. This may be the case, but speculation suggests that there will be future integrations with Checkout. Only time will tell.<\/p>\n<p>When asked if the Trusted Stores could use the icon in their Google Adwords campaigns, Google had not decided just yet. The program is still in infant stages and has not been rolled out to the general public.<\/p>\n<p>What do you think about the new program?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Google launched its Trusted Stores Program, currently in Beta for ecommerce retail stores. Is this Google\u2019s next attempt at world domination? We will never know, but as an ecommerce retailer, it\u2019s wise to take a look and be prepared. If you rely on Google for any type of traffic, you may want to pay&#8230;<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1],"tags":[352,365],"class_list":["post-908","post","type-post","status-publish","format-standard","hentry","category-marketing-strategies","category-miscellaneous","tag-ecommerce-retailers","tag-google-trusted-stores"],"modified_by":"Jenna Scaglione","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=908"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/908\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}