What Facebook’s New Video Ad Format Means For E-Commerce Sites

Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to […]

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Why Canada’s e-commerce market is booming

For some time, Canada has lagged behind other countries in e-commerce, largely due to the challenge of being able to reach a small population spread over a huge land mass, where many communities are isolated and difficult to ship to.  Canada has also been much slower than other countries to adopt new technologies, with the […]

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How to sell to wholesalers as an e-commerce store

If you’re an e-commerce business which sells to customers, a great way to boost your brand awareness and enter new markets is by opening your online store to wholesale customers. In other words, selling to other businesses. Other advantages of selling to wholesale include acquiring new customers and promoting your products. Here are our top […]

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