Cross-selling and Upselling Strategies for E-Commerce

cross-selling strategies

If you’re an e-commerce business owner, you know first-hand how hard you have to fight for your returns. That being said, there are some simple strategies that can help you grow your business. Two such strategies are cross-selling and upselling. Cross-selling is selling a different service or product to an existing customer or prospect, whereas […]

Read more

Reasons to Add Live Chat to Your E-Commerce Website

Reasons to Add Live Chat to Your E-Commerce Website

There are a plethora of avenues through which you can invite customers to communicate with you. One such avenue, which you may have considered adding to your e-commerce website, is a live chat feature. A live chat allows you to speak directly with your website visitors, differing from an instant messenger application, which only facilitates […]

Read more

Customer Service for E-Commerce Businesses

At the end of the day, the bottom line for your e-commerce business will be determined by how much money customers spend on your website. That means that no matter how valuable your product, how innovative your website, and how reasonable your prices, you won’t make a dime unless you have customers who want to […]

Read more

An Introduction to E-Commerce Metrics

An Introduction to E-Commerce Metrics

Data is useful. It provides us with valuable insights, sheds light on otherwise obscured information, and helps us make strong, informed decisions. But it can also be confusing. That’s especially true when you’re faced with an onslaught of numbers and don’t know how to filter out the clutter to get to the key bits of […]

Read more