Here’s Why Every E-Commerce Site Should Offer A Live Chat Service

Online stores are always open. Online stores don’t get crowded. Online stores don’t have long check out lines. These are just some of the reasons online shopping is so great, but the main disadvantage facing customers is their inability to have their questions answered in real time… by real people. To avoid inevitable bounce rates, […]

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Here’s Why Video Is Essential For E-Commerce Marketing

The purpose of e-commerce retailers using videos is to showcase various aspects of their products that static photos can’t. So for fashion sites, that usually means including videos of models showing how a piece of clothing looks when walking down the runway, for example. Video gives customers a more holistic buying experience, and since 49% […]

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Introducing Wal-Mart’s New E-Commerce Venture: ‘Store No 8’

Wal-Mart have announced plans to launch a new venture, ‘Store No. 8’, which will operate as a Silicon Valley incubator, housing startups wholly owned by Wal-Mart but run independently. This is part of Wal-Mart’s e-commerce strategy under the new leadership of Jet.com owner, Marc Lore, whose e-commerce store Wal-Mart recently purchased. Other e-commerce stores recently […]

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What Facebook’s New Video Ad Format Means For E-Commerce Sites

Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to […]

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