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How to retarget your page to appeal to Millennial shoppers

Every generation responds to different visual tactics, so what may have worked in the past for Generation X or the Baby Boomers probably won’t suffice when your selling to Millennial shoppers through your e-commerce page. Anyone born between 1981 and 1996 is considered to be the Millennial generation — an era that has grown...

Your company name is the most important part of branding

Everyone wants their business to stand out from their competition. The best way to ensure that you are creating brand awareness is by connecting with your audience, crafting your brand exposure in a compelling way and being bold and personable. Your business name is the first thing that people see and ultimately, is the...

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