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Common e-commerce mistakes to avoid

Whether you’re a first-time business owner or extremely experienced in the art of e-commerce, there are many factors that must be present in order to ensure success. The prosperity of an e-commerce website is usually measured by how many customers visit the site and make a purchase. If you want the traffic going through...

How to retarget your page to appeal to Millennial shoppers

Every generation responds to different visual tactics, so what may have worked in the past for Generation X or the Baby Boomers probably won’t suffice when your selling to Millennial shoppers through your e-commerce page. Anyone born between 1981 and 1996 is considered to be the Millennial generation — an era that has grown...

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