Starting on Saturday, June 30, any sellers or partners currently using the Transport Layer Security (TSL) 1.0 and 1.1 will need to upgrade to TLS 1.2 in order to receive any online transactions moving forward. Paypal is upgrading the protocols that are used to secure any external connections made to their systems — meaning all […]
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Marketing is all about selling your product or service to potential customers. Before you make any sales you need to know who your customers are. Demographic characteristics, such as age, sex and occupation, are always good ways to target consumers. Once your consumer market has a more narrow focus, you must then learn about their […]
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Even if you have the best web design in the world, your e-commerce store isn’t going to make any sales if no one visits your site in the first place. Thankfully, there are many ways to improve the number of unique visitors your store receives. Here’s how to increase website traffic. Be Active on Social […]
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It’s one thing to have customers, but it’s another thing entirely to have customers who are making you a healthy profit. That difference is what makes your customer retention strategies so essential to your e-commerce business. By smartly and effectively shaping your online store, you can maximize the number of clients who will return as […]
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Whether you’re setting up your e-commerce website for the first time or you’re giving an existing online store a revamp, you need to think the best e-commerce platform for your site. There are a lot of options out there, and they all have pros and cons. What constitutes the right decision for you depends on […]
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