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Maxing Out At Top Speed

When it comes to page speed and website performance, there’s no such thing as too fast. Site speed is one of the most crucial aspects of your website; affecting everything from Search Engine Optimization to how well your website converts visitors into customers.

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speed optimization

proven faster websites

Speed affects your business in a big way. Slow websites lead to unhappy users, and a certain loss of revenue and retention

We offer three separate website speed optimization service plans that can help your website load at top speeds. Some of the effects you’ll see after implementing our services include decreased bounce rate and extended time-on-page.

In addition, you’ll also see an increase in conversions and even revenue year over year.

How Do We Optimize websites?

  • Optimize your website’s Core Web Vitals (LCP, FID, CLS)
  • Upgrade your hosting
  • Make sure landing page redirects are avoided
  • Leverage browser caching
  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  • Inline critical, above the fold CSS
  • Defer the parsing of and/or asynchronously load JavaScript
  • Enable compression
  • Minify CSS
  • Minify HTML
  • Minify JavaScript
  • Prioritize visible content
  • Reduce server response time
  • Convert your site to it’s secure, HTTPS version
  • Implement and optimize your site for HTTP/2 (e.g. Server Push)
  • Optimize image
  • Implement Full Page Caching
  • Implement Memory Caching
  • Implement Fragment Caching
  • Implement Object Caching
  • Implement OpCode Caching
  • Optimize/Upgrade PHP
  • Make sure resources are served from a consistent URL
  • Specify a cache validator
  • Specify a character set early
  • Specify image dimensions
  • Make sure bad requests are avoided

Performance means revenue

The relationship between performance and revenue is becoming the most important part (and a key differentiator) when separating good and bad businesses.

Speed affects your conversion rate

What’s the point if the website takes too long to load? Users will just move on, especially if they are using any mobile device. Yes, website performance matters, now more than before.

Maintain your search ranking

Major search engines like Google are factoring page load speed into their ranking algorithms. Faster websites have better rankings.

Protect paid search ads

Like organic search, Google penalizes companies' paid search results if their website takes greater time to load.

Best Pro Lighting

A fully loaded site in under three seconds is the goal of any web developer and the dream for any website owner. For our client, Best Pro Lighting, that dream is a reality after we built their latest website design on our custom platform, which is optimized for maximum page speed and site performance.

The increase in speed translates to a higher chance of converting customers and adding to the company’s bottom line as well as a greater chance of ranking higher in search results as search engines like Google consistently reward fast websites for their efforts to provide exceptional user experiences. Instead of relying on tricks like PWAs to give the appearance of a faster running site, you could be optimizing your site to reach its fullest potential.

Adult Emporium

Image heavy websites like eCommerce sites often struggle to maintain speedy sites unless they have invested heavily. An efficient cache, fully optimized images, avoiding unnecessary redirects, and minifying HTML, CSS, and Javascript are just some of the basics that you’ll want your website to have to perform at its fastest much like our client The Adult Emporium’s latest site design.

Not only are they able to offer world-class user experience, they are also able to offer seamless browsing from their base website—without having to use tricks like Accelerated Mobile Pages (AMP) or Progressive Web Applications (PWAs)—meaning that customers are more likely to purchase from them as well as shop on their site again.

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