Ecommerce social media is often centered on connection, engagement and generating a strong sense of community between brand and customer. But, along with the conversations, another purpose exists that becomes evident as brands grow and customer service expands. While Ecommerce brands may think they do not need to address customer service issues socially, unfortunately, they…
Read moreStrategies for a Profitable Ecommerce Holiday Season
It’s time to prepare for the retail holiday season… Ecommerce retailers begin their holiday strategies throughout September and October and start implementing their campaigns right away. Black Friday sales, Thanksgiving specials, and holiday discounts, just in time for gift-giving, make this time of year one of the most profitable seasons for Ecommerce stores worldwide. Though…
Read moreRecover Your Rankings with Google’s New Disavow Link Tool
Were your Ecommerce sites recently downgraded? If so, there may be hope for you. Months ago, Google announced it would consider implementing a tool that would allow webmasters to “discount” suspect links coming to their sites. After much anticipation, the tool is here and welcomed by much of the internet community. After Google Penguin, the…
Read moreThe Latest Google Updates that Could Affect Your Website
The latest slew of Google updates took many by surprise, especially since there were four that occurred within a four-day span. For ecommerce marketers, these updates can be taxing and difficult to follow. Even SEO experts are spinning their wheels wondering what is up Google’s sleeve next. The biggest news came when Google announced its…
Read moreThe Top 4 Ecommerce Product Description Mistakes
Are your product descriptions high-converting? There are certain criteria that transform a boring, regurgitated product description into a keyword-rich, engaging selling machine. And many Ecommerce stores fail to include these features and lose potential sales and search engine rankings as a result. Here are 4 of the most common product description mistakes: 1. Keyword Stuffing…
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