After eighteen months of testing and fine-tuning, Google has just announced that they are ready to start bringing out mobile-first indexing. The change has been a long time coming. It was in November of 2016 that Google first declared they would be altering the way their ever-popular search engine operated. Over a year later, in…
Images typically account for the majority of the downloaded bytes on your web pages, and optimizing them can lead to significant performance improvements and increased conversions, which is why we have created our free Automatic Image Optimization Plugin. Our Automatic Image Optimization Plugin seamlessly optimizes your images using the latest PHP libraries to get the…
There exists a great deal of confusion among e-commerce business owners and marketers about how important meta titles and meta descriptions are in driving organic traffic to a given page. Let’s explore the importance of metadata and how it affects a page’s search ranking and click-through-rate (CTR). Metadata and Search Ranking One of the most…
A landing page is a distinct, standalone web page designed with a clear objective in mind. It is purpose-built and features a prominent call-to-action aimed at conversion. Using landing pages strategically offers several key benefits to e-commerce businesses. 1) Landing pages increase conversions Paid traffic is an indispensable marketing tool for online businesses. Whether you…
If you run an e-commerce store, time and time again you’ll hear people telling you about the importance of Search Engine Optimization, or SEO as it is better known, for your website. But with new SEO strategies being constantly changed and developed, it can be hard to get your head around the whole concept. How…