A landing page is a distinct, standalone web page designed with a clear objective in mind. It is purpose-built and features a prominent call-to-action aimed at conversion. Using landing pages strategically offers several key benefits to e-commerce businesses. 1) Landing pages increase conversions Paid traffic is an indispensable marketing tool for online businesses. Whether you […]
If you run an e-commerce store, time and time again you’ll hear people telling you about the importance of Search Engine Optimization, or SEO as it is better known, for your website. But with new SEO strategies being constantly changed and developed, it can be hard to get your head around the whole concept. How […]
For some time, Canada has lagged behind other countries in e-commerce, largely due to the challenge of being able to reach a small population spread over a huge land mass, where many communities are isolated and difficult to ship to. Canada has also been much slower than other countries to adopt new technologies, with the […]
New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. The data highlights the following […]
Despite the many benefits being an e-commerce business offers, (fewer overheads, selling products overseas and no closing period to name just a few), a huge number of e-commerce businesses are still struggling to be profitable, with some failing to survive. If you are the owner of an e-commerce store, or if you are planning on […]
