Category Archives: Search Engine Optimization

Why Canada’s e-commerce market is booming

For some time, Canada has lagged behind other countries in e-commerce, largely due to the challenge of being able to reach a small population spread over a huge land mass, where many communities are isolated and difficult to ship to.  Canada has also been much slower than other countries to adopt new technologies, with the […]

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Want to rank more highly on Google? Searchmetrics shows you how

New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. The data highlights the following […]

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5 things to avoid doing as an e-commerce business

Despite the many benefits being an e-commerce business offers, (fewer overheads, selling products overseas and no closing period to name just a few), a huge number of e-commerce businesses are still struggling to be profitable, with some failing to survive. If you are the owner of an e-commerce store, or if you are planning on […]

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4 steps to build your e-commerce website globally

With e-commerce becoming increasingly popular as a sales outlet, opportunities to sell products on a global scale are also increasing, particularly in North America, with e-commerce sales expected to reach $423.34 billion in 2016, a rise of 15.6%. However, launching overseas is not easy. We will outline some of the main steps involved to launch […]

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What does Google’s Mobile-first Index mean for E-commerce Businesses?

If you’re not using your smartphone to shop online, or at least browse, then you’re part of the minority. According to data from Google, four out of five smartphone owners used their phone to shop in 2015. Google has something called an experimental index – which is all the information pulled together from highly popular […]

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