Category Archives: Relationship Marketing

How to come up with a business name?

Congratulations! You’ve got a great idea for a business, you’ve started to draft up the plan, and you’re figuring out how to capture the attention of your target market. While the development stage is crucial in a business startup, your product and/or service is only as good as your branding. Your name represents the signature…

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Outsource your web development the right way

Are you considering the opportunity to outsource web development and work alongside a company locally or internationally? Whether you’re a startup business or a large-scale brand, building and/or revamping a website is no simple task, which is why it’s important to find a high-quality vendor through a great screening process. So, if you’re on the…

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3 reasons that you should be outsourcing your web designs

The most important thing an e-commerce business owner can invest in is the functionality and workability of their company website. While it’s a necessity for any business to flourish nowadays, designing a website takes up a lot of energy, focus, and money, and if you have never tried your hand at the process, then you…

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What to know about gathering meaningful data on shoppers

web design

Technologies’ ability to capture, analyze and contextualize data has skyrocketed in recent years, which has enabled e-commerce businesses to draw new insights from it. With important business decisions to make, customer data helps to narrow the focus on which operations to target, allowing them to learn a lot about their industry consumers. That being said,…

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What are some challenges of e-commerce fulfillment?

e-commerce fulfillment

While we’ve already discussed both the process of e-commerce fulfillment and some things to consider for your e-commerce ordering strategy in two of our previous blog posts, it’s worth mentioning that the e-commerce fulfillment comes with a set of its own challenges as well. Since it’s not always as straightforward as it may seem, it’s…

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