Category Archives: Visual Design

What Facebook’s New Video Ad Format Means For E-Commerce Sites

Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to […]

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Want to rank more highly on Google? Searchmetrics shows you how

New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. The data highlights the following […]

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5 things to avoid doing as an e-commerce business

Despite the many benefits being an e-commerce business offers, (fewer overheads, selling products overseas and no closing period to name just a few), a huge number of e-commerce businesses are still struggling to be profitable, with some failing to survive. If you are the owner of an e-commerce store, or if you are planning on […]

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E-Commerce Photography: The Do’s and Don’ts

Since online shoppers don’t have the added luxury of being able to see and touch products, having great product images alongside their descriptions is all the more important. Whether you’re using a DSLR camera or smartphone to take your photos, here are some rules to abide by when snapping shots of your products. Do Take […]

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