Category Archives: Visual Design

Why Do E-Commerce Businesses Need a Responsive Website?

Why Do E-Commerce Businesses Need a Responsive Website?

If you’re an e-commerce entrepreneur looking into designing a new website, chances are, you’ve come across the term responsive web design. What is a responsive website? A responsive website is a single site that adapts seamlessly to suit the screen size of the device that it is being viewed on, so whether you’re accessing the […]

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5 E-Commerce Checkout Tips

5 E-Commerce Checkout Tips

Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and […]

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The Importance of Logo Design

The Importance of Logo Design

Whether they’re on billboards, banner ads, or television commercials, we all instantly recognize them: Nike’s iconic swoosh, McDonald’s golden arches, or Starbucks’ doubled-tailed mermaid. Logos are the visual embodiment of a company, and they are an essential element in conveying a business’ brand identity such as its personality, values, and culture. Here are four reasons […]

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6 Types of Online Shoppers

6 Types of Online Shoppers

As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online […]

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Introducing the New Screentec.ca

Screentec is a family-owned business that provides a broad range of screen printing equipment, products, and services to hobbyists, small screen printers, and large screen printing businesses in Canada. Screentec’s newly redesigned website has a clean, modern theme, and it is fully responsive and optimized for all types of devices and resolutions. The redesign also […]

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