At the end of the day, the bottom line for your e-commerce business will be determined by how much money customers spend on your website. That means that no matter how valuable your product, how innovative your website, and how reasonable your prices, you won’t make a dime unless you have customers who want to […]
Data is useful. It provides us with valuable insights, sheds light on otherwise obscured information, and helps us make strong, informed decisions. But it can also be confusing. That’s especially true when you’re faced with an onslaught of numbers and don’t know how to filter out the clutter to get to the key bits of […]
As an e-business owner, using coupons and discounts is an excellent tool to help your site increase its conversion rates and create an upturn in customer loyalty. But, as you would expect with any investment, it’s not efficacious to just randomly put some of your products on sale and hope for the best. There’s a […]
These days, it seems like everyone knows at least one person involved in cryptocurrency. Maybe you even are one of those people. Regardless, for the owners of online businesses, there is now the question of whether or not one should accept cryptocurrencies as payment. It’s not necessarily a simple proposition. There are favorable and unfavorable […]
While it’s one thing to get your brand out there, it’s a whole other to get people to buy your products. Conversion rates in the online business world are categorically low. Thus, if you can increase conversion rates even slightly, it can give you a huge leg up on the competition. Thankfully, turning visitors into […]