If you failed to update your HTTP site after Google Chrome shifted to a more protected web encryption late last month, your e-commerce site may have been marked as ‘not secure’. Google Chrome has chosen to update its security measures, by warning visitors in their address bars, that the site they are on has not…
Google Chrome security has recently stepped up its game and marked all HTTP sites as ‘not secure’. As part of moving towards a more protected web, Google hopes that this strong avocation will be enough to persuade all sites to eventually adopt the HTTPS encryption. HTTPS encryption protects the channel that exists between your browser…
At the end of the day, the bottom line for your e-commerce business will be determined by how much money customers spend on your website. That means that no matter how valuable your product, how innovative your website, and how reasonable your prices, you won’t make a dime unless you have customers who want to…
Data is useful. It provides us with valuable insights, sheds light on otherwise obscured information, and helps us make strong, informed decisions. But it can also be confusing. That’s especially true when you’re faced with an onslaught of numbers and don’t know how to filter out the clutter to get to the key bits of…
As an e-business owner, using coupons and discounts is an excellent tool to help your site increase its conversion rates and create an upturn in customer loyalty. But, as you would expect with any investment, it’s not efficacious to just randomly put some of your products on sale and hope for the best. There’s a…