Category Archives: Usability

5 E-Commerce Checkout Tips

5 E-Commerce Checkout Tips

Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and […]

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6 Types of Online Shoppers

6 Types of Online Shoppers

As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online […]

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Here’s Why Every E-Commerce Site Should Offer A Live Chat Service

Online stores are always open. Online stores don’t get crowded. Online stores don’t have long check out lines. These are just some of the reasons online shopping is so great, but the main disadvantage facing customers is their inability to have their questions answered in real time… by real people. To avoid inevitable bounce rates, […]

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Bulletproof your online store with these 4 easy steps

Running an online store takes a lot of hard work, so why ruin that work by not taking the proper precautions around the security of your business? Here are a few tips to get you started in bulletproofing your online store. Remember to Backup! Backing up our files is something we as individuals are constantly […]

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