Category Archives: Usability

Why Do E-Commerce Businesses Need a Responsive Website?

Why Do E-Commerce Businesses Need a Responsive Website?

If you’re an e-commerce entrepreneur looking into designing a new website, chances are, you’ve come across the term responsive web design. What is a responsive website? A responsive website is a single site that adapts seamlessly to suit the screen size of the device that it is being viewed on, so whether you’re accessing the […]

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5 E-Commerce Checkout Tips

5 E-Commerce Checkout Tips

Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and […]

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6 Types of Online Shoppers

6 Types of Online Shoppers

As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online […]

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Here’s Why Every E-Commerce Site Should Offer A Live Chat Service

Online stores are always open. Online stores don’t get crowded. Online stores don’t have long check out lines. These are just some of the reasons online shopping is so great, but the main disadvantage facing customers is their inability to have their questions answered in real time… by real people. To avoid inevitable bounce rates, […]

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