While some experts are asserting that the trend has become obsolete before even having had a chance to take off, others are predicting that chatbots will revolutionize customer service. What are Chatbots? Chatbots are chat robots, hence the moniker, that are capable of simulating a conversation with a human. Although the concept is hardly a…
Images typically account for the majority of the downloaded bytes on your web pages, and optimizing them can lead to significant performance improvements and increased conversions, which is why we have created our free Automatic Image Optimization Plugin. Our Automatic Image Optimization Plugin seamlessly optimizes your images using the latest PHP libraries to get the…
If you’re an e-commerce entrepreneur looking into designing a new website, chances are, you’ve come across the term responsive web design. What is a responsive website? A responsive website is a single site that adapts seamlessly to suit the screen size of the device that it is being viewed on, so whether you’re accessing the…
Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and…
As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online…