Category Archives: Marketing Strategies

3 E-Commerce Tactics to Increase Average Order Value (AOV)

Increase AOV Average Order Value

While e-commerce entrepreneurs invest a considerable amount of time and money to increase traffic to their sites and boost conversions, they often overlook average order value (AOV). What Is Average Order Value? Average order value measures the average dollar amount each customer spends per transaction. To calculate your e-commerce website’s AOV, divide total revenue by […]

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2017 Black Friday And Cyber Monday Trends

2017 Black Friday And Cyber Monday Trends

Although many consumers view Black Friday as the official marker of the beginning of the holiday shopping frenzy, the one-day affair has morphed into a 5-day holiday bargain event, starting with Thanksgiving and ending with Cyber Monday. Last year, Black Friday saw a 21.6% year-over-year growth rate with a remarkable $3.34 billion in online sales, […]

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E-commerce Email Marketing Tips to Increase Conversions

E-commerce Email Marketing Tips to Increase Conversions

Despite the advent of social media, email marketing remains an integral part of an e-commerce business’ marketing strategy. Research conducted by MarketingSherpa shows that 60% of survey participants preferred to receive promotions and regular updates from companies through email while just 20% of respondents favored social media. Not only does email marketing allow businesses to […]

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3 Simple Tips to Boost E-Commerce Sales For Halloween

3 Simple Tips to Boost E-Commerce Sales During Halloween

Trick or treat! Halloween is just a few weeks away, and candy and costumes aren’t the only reasons to get excited about the popular autumnal holiday. Considered the fourth most lucrative holiday for e-commerce businesses, after Christmas, Thanksgiving, and Easter, it’s an event that e-commerce entrepreneurs cannot afford to ignore. Here are three simple tips […]

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How to Write Effective Product Descriptions

How to Write Effective Product Descriptions

Effective product descriptions are crucial for e-commerce businesses. Compelling copy builds customer confidence and sets clear expectations of the product being offered, which decreases shopping cart abandonment and return rates while increasing conversion rates. Unique and original text can boost your search rankings, and since it addresses many of the questions that the online shopper […]

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