Shopping cart abandonment rates are on the rise, and data based on the average of 37 different studies show the rate to be 69.23 per cent. That means that about seven out of 10 online shoppers add items to their cart but don’t end up completing the transaction. Since this ultimately translates to lost revenues […]
A landing page is a distinct, standalone web page designed with a clear objective in mind. It is purpose-built and features a prominent call-to-action aimed at conversion. Using landing pages strategically offers several key benefits to e-commerce businesses. 1) Landing pages increase conversions Paid traffic is an indispensable marketing tool for online businesses. Whether you […]
There’s no doubt that managing an e-commerce store is a huge challenge, whether you have prior experience as a business owner or not. It’s important to remember that we’re all humans, not superhero’s, meaning we can’t do it all ourselves. Here are just five of the services and tools that you can use to help […]
Now that e-commerce is on the rise, retail is on a downward slope, but what can e-commerce stores offer customers that brick and mortar stores can’t? Of course, consumers have 24/7 access to products and it’s faster for them to browse, but in 2017, e-commerce stores have taken steps to ensure they remain even more […]
E-commerce sites are becoming increasingly aware of the importance of effective content marketing. When properly executed, a content marketing strategy that includes high-quality content enables companies to raise brand awareness, boost rankings on search engines, build and engage a base of potential customers, and ultimately, increase sales. However, as audiences are bombarded with an abundance […]
