Category Archives: Marketing Strategies

Customer Service for E-Commerce Businesses

At the end of the day, the bottom line for your e-commerce business will be determined by how much money customers spend on your website. That means that no matter how valuable your product, how innovative your website, and how reasonable your prices, you won’t make a dime unless you have customers who want to […]

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An Introduction to E-Commerce Metrics

An Introduction to E-Commerce Metrics

Data is useful. It provides us with valuable insights, sheds light on otherwise obscured information, and helps us make strong, informed decisions. But it can also be confusing. That’s especially true when you’re faced with an onslaught of numbers and don’t know how to filter out the clutter to get to the key bits of […]

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E-Commerce Trends for 2018

E-Commerce Trends for 2018

According to Forbes “current retail trends show that 51% of Americans prefer online shopping, with ecommerce growing 23% year-over-year.” And as technology gets further entrenched in every aspect of consumers’ lives, including the way they make purchasing decisions and shop, online businesses need to identify rapidly evolving e-commerce trends and adapt their strategies to remain […]

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E-Commerce Strategies To Increase Holiday Sales

E-Commerce Strategies To Increase Holiday Sales

While the festive season is a highly lucrative period for both brick-and-mortar and online businesses, for the first time, “online spending is expected to exceed in-store,” which means that e-commerce businesses can expect fierce competition in attracting shoppers to their site and ensuring that visitors don’t leave without completing their purchases. If you want to […]

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