National Entrepreneurs’ Day is celebrated across America on the third Tuesday in the month of November. This annual event was created to honor all the men and women who’ve had a dream, and often times, managed to create an entire empire out of nothing. In turn, jobs have been created and the world has become…
As a first-time e-commerce owner, one of the earliest things you will need to decide is whether you want to build a personal brand or a business brand. Although both avenues have their own lists of advantages and disadvantages, it is important to focus your attention on the one that can benefit your company the…
Everyone wants their business to stand out from their competition. The best way to ensure that you are creating brand awareness is by connecting with your audience, crafting your brand exposure in a compelling way and being bold and personable. Your business name is the first thing that people see and ultimately, is the cornerstone…
E-commerce businesses are constantly fighting to get noticed by new potential consumers, but how can you successfully entice people to browse your products? An e-commerce homepage is probably one of the most important, eye catching tools that can be designed to personalize your company site and separate you from the competition. This will allow you…
Although the exact number of advertisements consumers are exposed to per day is actually unknown, we can agree that between watching the morning news and skimming your Facebook feed on your coffee break, people are being constantly bombarded with the opportunity to make a purchase. If your business is able to use alluring organic content…