Category Archives: Marketing Strategies

3 Simple Tips to Boost E-Commerce Sales For Halloween

3 Simple Tips to Boost E-Commerce Sales During Halloween

Trick or treat! Halloween is just a few weeks away, and candy and costumes aren’t the only reasons to get excited about the popular autumnal holiday. Considered the fourth most lucrative holiday for e-commerce businesses, after Christmas, Thanksgiving, and Easter, it’s an event that e-commerce entrepreneurs cannot afford to ignore. Here are three simple tips […]

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How to Write Effective Product Descriptions

How to Write Effective Product Descriptions

Effective product descriptions are crucial for e-commerce businesses. Compelling copy builds customer confidence and sets clear expectations of the product being offered, which decreases shopping cart abandonment and return rates while increasing conversion rates. Unique and original text can boost your search rankings, and since it addresses many of the questions that the online shopper […]

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Where to Start Advertising Your E-Commerce Business

Where to Start Advertising Your E-Commerce Business

With the multitude of options available today, it’s no wonder that many e-commerce business owners are confused about where to start advertising their online store. From Google to Facebook, Bing, LinkedIn, Twitter, Instagram, and much more, it seems like the list of available platforms is never-ending. On top of that, each platform has several different […]

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Why Is Walmart Acquiring E-Commerce Businesses?

Why Is Walmart Acquiring E-Commerce Businesses

Starting with the $3.3 billion acquisition of Jet.com, a direct competitor to Amazon.com, brick-and-mortar giant Walmart has been buying up e-commerce businesses at a record pace. Among its recent acquisitions are companies such as ModCloth and Bonobos, two trendy e-commerce start-ups whose offerings would look shockingly incongruous among the rows of cheap, mass-produced items that […]

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5 E-Commerce Checkout Tips

5 E-Commerce Checkout Tips

Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and […]

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