Category Archives: Marketing Strategies

E-Commerce Trends for 2018

E-Commerce Trends for 2018

According to Forbes “current retail trends show that 51% of Americans prefer online shopping, with ecommerce growing 23% year-over-year.” And as technology gets further entrenched in every aspect of consumers’ lives, including the way they make purchasing decisions and shop, online businesses need to identify rapidly evolving e-commerce trends and adapt their strategies to remain […]

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E-Commerce Strategies To Increase Holiday Sales

E-Commerce Strategies To Increase Holiday Sales

While the festive season is a highly lucrative period for both brick-and-mortar and online businesses, for the first time, “online spending is expected to exceed in-store,” which means that e-commerce businesses can expect fierce competition in attracting shoppers to their site and ensuring that visitors don’t leave without completing their purchases. If you want to […]

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3 E-Commerce Tactics to Increase Average Order Value (AOV)

Increase AOV Average Order Value

While e-commerce entrepreneurs invest a considerable amount of time and money to increase traffic to their sites and boost conversions, they often overlook average order value (AOV). What Is Average Order Value? Average order value measures the average dollar amount each customer spends per transaction. To calculate your e-commerce website’s AOV, divide total revenue by […]

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2017 Black Friday And Cyber Monday Trends

2017 Black Friday And Cyber Monday Trends

Although many consumers view Black Friday as the official marker of the beginning of the holiday shopping frenzy, the one-day affair has morphed into a 5-day holiday bargain event, starting with Thanksgiving and ending with Cyber Monday. Last year, Black Friday saw a 21.6% year-over-year growth rate with a remarkable $3.34 billion in online sales, […]

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