Category Archives: Conversion Rates

E-commerce Email Marketing Tips to Increase Conversions

E-commerce Email Marketing Tips to Increase Conversions

Despite the advent of social media, email marketing remains an integral part of an e-commerce business’ marketing strategy. Research conducted by MarketingSherpa shows that 60% of survey participants preferred to receive promotions and regular updates from companies through email while just 20% of respondents favored social media. Not only does email marketing allow businesses to […]

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How to Write Effective Product Descriptions

How to Write Effective Product Descriptions

Effective product descriptions are crucial for e-commerce businesses. Compelling copy builds customer confidence and sets clear expectations of the product being offered, which decreases shopping cart abandonment and return rates while increasing conversion rates. Unique and original text can boost your search rankings, and since it addresses many of the questions that the online shopper […]

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5 E-Commerce Checkout Tips

5 E-Commerce Checkout Tips

Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and […]

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6 Types of Online Shoppers

6 Types of Online Shoppers

As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online […]

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