Category Archives: Holiday Season

E-Commerce Strategies To Increase Holiday Sales

E-Commerce Strategies To Increase Holiday Sales

While the festive season is a highly lucrative period for both brick-and-mortar and online businesses, for the first time, “online spending is expected to exceed in-store,” which means that e-commerce businesses can expect fierce competition in attracting shoppers to their site and ensuring that visitors don’t leave without completing their purchases. If you want to […]

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Black Friday 2015: mobile sales surpassed desktop

According to the latest IBM Watson Trend report, the majority of people that shopped on Black Friday were doing so on their mobile devices. 57.2% of all purchases came from smartphones, tablets and other mobile devices, outpacing desktop traffic. Smartphones were the device of choice, with 44.7% of all online sales made from any device. […]

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SEO Strategies Every Ecommerce Store Should Know

Are you preparing and optimizing your site for the upcoming holiday season? For the past month we have been discussing how to adjust and prepare your marketing to enhance your sales potential once the holiday season hits. Today, we will focus on an integral strategy for improving visibility and driving traffic to your website. If […]

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