While the festive season is a highly lucrative period for both brick-and-mortar and online businesses, for the first time, “online spending is expected to exceed in-store,” which means that e-commerce businesses can expect fierce competition in attracting shoppers to their site and ensuring that visitors don’t leave without completing their purchases. If you want to…
While e-commerce businesses enjoy higher sales volumes during the holiday season, they are also more prone to fraud. According to ACI worldwide, “from Thanksgiving to December 31, 2016 compared to the same dates in 2015, the number of eCommerce transactions grew by 16 percent, while fraud attempts grew by 31 percent.” Two types of fraud…
According to the latest IBM Watson Trend report, the majority of people that shopped on Black Friday were doing so on their mobile devices. 57.2% of all purchases came from smartphones, tablets and other mobile devices, outpacing desktop traffic. Smartphones were the device of choice, with 44.7% of all online sales made from any device….
Are you preparing and optimizing your site for the upcoming holiday season? For the past month we have been discussing how to adjust and prepare your marketing to enhance your sales potential once the holiday season hits. Today, we will focus on an integral strategy for improving visibility and driving traffic to your website. If…